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All Journal Bulletin of Management and Business Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha ABM: International Journal of Administration, Business and Management
Amrina, Hafidza Nash’ul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of E-Wom and Pricing in Purchasing Decisions Amrina, Hafidza Nash’ul; Marsuhin
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.314

Abstract

This research aims to delve into the phenomenon of Electronic Word of Mouth (eWOM) in two regions with the highest digital platform users, namely Bojonegoro Regency and Lumajang Regency. The digital era is increasingly shaping a group consistently exposed to online information and interactions, while internet infrastructure in both regions is developing. The impact of eWOM on students' perceptions, preferences, and behaviors, especially in terms of selecting educational institutions, and social interactions within the campus environment. The findings of this study provide insights for educational institutions and students to optimize the benefits and manage risks related to the eWOM phenomenon in specific local contexts. A sample of 284 individuals was selected using probability sampling techniques, and data collection was done using validated and reliable questionnaires. Data analysis techniques employed include partial analysis and multiple regressions. From the analysis results, it is concluded that Electronic Word of Mouth significantly influences purchasing decisions, with pricing also playing a crucial role in product purchasing decisions. Competitive pricing indicators emerge as the most influential in purchasing decisions. The higher the level of eWOM, the higher the decision to visit consumers, and vice versa. This conclusion implies that creating positive eWOM can increase the number of purchases for companies, and price management influences purchasing decisions, especially in the context of online shopping platforms such as Shopee.
EFFECTIVENESS OF ACCOUNTING APPLICATION IMPLEMENTATION ON THE ACCURACY OF FINANCIAL REPORTING OF MSMES IN BOJONEGORO Hidayah, Siti Nurul; Hidayatin, Dina Alafi; Mazidah, Nurul; Amrina, Hafidza Nash’ul
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1324

Abstract

This research aims to analyze the effect of the effectiveness of accounting application implementation on the accuracy of financial reporting for SMEs in Bojonegoro. The research background is based on the lack of trust among SME owners in using digital accounting due to concerns about the accuracy of financial reporting. On the other hand, SMEs need innovation to support their business development. Moreover, SMEs are one of the largest contributors to GDP in Indonesia in general and in Bojonegoro in particular. The method used is quantitative research with a causal associative approach. Data was obtained from 100 respondents who use the BukuWarung, Kledo, or LAMIKRO accounting applications. The data analysis technique used is simple linear regression through SPSS 25. The results show that the effectiveness of accounting application implementation has a significant positive effect on the accuracy of financial statements, with a regression coefficient of 0.352 and an R² of 0.206. This means that this research confirms that the use of accounting applications in SMEs can improve the accuracy of SME financial reporting.
Exploring Gastronomic Value in Increasing the Competitive Advantage of Traditional Restaurants Murtini; Amrina, Hafidza Nash’ul; Safii, Abdul Azis; Anom, Latifah
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1694

Abstract

This study aims to identify the factors influencing the formation of gastronomic value and how these factors can create a competitive advantage for traditional restaurants. In the culinary context, gastronomic value encompasses the quality of ingredients, menu innovation, restaurant atmosphere, sensory experience, and sense of place, which serve to differentiate restaurants in an increasingly competitive culinary market. This study uses a descriptive approach and case studies with three traditional restaurants as subjects: Warung Kopi Klotok in Yogyakarta, RM Pawon Sego Lego in Mojokerto, and Warung Rempah in Batu. Data was obtained through semi-structured interviews with owners, managers, and customers, and analysed using QSR-NVivo software. The results indicate that factors such as the use of high-quality local ingredients, an atmosphere that reflects local culture, and sensory experiences play a crucial role in building gastronomic value. Furthermore, restaurants that create a strong sense of place, combining authentic cuisine and a supportive atmosphere, can strengthen their competitiveness in the culinary market.
Co-Authors Abdul Azis Safii Anom, Latifah Hidayatin, Dina Alafi Marsuhin Mazidah, Nurul Murtini Siti Nurul Hidayah