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All Journal Journal of Appropriate Technology for Community Services JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Riset Rumpun Ilmu Teknik (JURRITEK)
Haryanto , Zelania In
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Implementasi Digital Marketing Berbasis Website pada UMKM Kipas Banyu Biru untuk Mengembangkan Strategi Bisnis Afraah , Sayyidah Maulidatul; Nugraheni, Diyah Dwi; Haryanto , Zelania In; Artanto , Brahmastya
Journal of Appropriate Technology for Community Services Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss2.art1

Abstract

This community service aims to develop the business strategy of Kipas Banyu Biru MSME through the implementation of website-based digital marketing. This MSME has experienced a decline in marketing due to limited use of technology, so digital transformation is needed to expand market reach and increase competitiveness. The methods used in the community service include the stages of data collection, website design and implementation, digital marketing system integration, digital advertising implementation, and performance analysis and evaluation. The website is designed to display product portfolios, business profiles, and direct communication features via WhatsApp Business. After implementation, the website is integrated with Google Analytics, Google Tag Manager, and Google Ads to support data-based digital marketing activities. Results showed 345 new users, 1,900 interactions, and 674 page views within a month. The ad campaign generated 249 clicks (CTR 2.29%) with a 1.61% conversion rate, though further improvement is needed. With this digital foundation, the MSME is better positioned to enhance its presence in local and global markets.
Penentuan Lokasi Pengisian Ulang Kendaraan Listrik untuk Distribusi Last Mile Menggunakan Set Covering Problem di Semarang Zelania In Haryanto; Sayyidah Maulidatul Afraah
JURNAL RISET RUMPUN ILMU TEKNIK Vol. 3 No. 2 (2024): Oktober : Jurnal Riset Rumpun Ilmu Teknik
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurritek.v4i3.6308

Abstract

The increasing use of electric vehicles in last-mile logistics distribution demands efficient and strategic charging infrastructure. This study aims to determine the optimal location for electric vehicle charging stations in Semarang City using the Set Covering Problem approach. A total of 17 last-mile distribution points operated by a logistics company were analyzed based on geographic data consisting of latitude and longitude coordinates, which were then processed into a distance matrix using the Euclidean formula. The optimization model was developed under the constraint of the electric vehicle’s maximum coverage radius and solved using binary linear programming. The analysis revealed that a single charging station located in Central Semarang is sufficient to cover all distribution points spread across the city. These findings reinforce the efficiency of the set covering approach in infrastructure planning and offer practical implications for logistics companies to optimize resources, minimize investment costs, and improve operational efficiency.
Analisis Perbandingan Strategi Pengisian Ulang pada Masalah Electric Vehicle Routing Problem with Time Windows (EVRPTW): Studi Kasus Layanan Ekspedisi Haryanto, Zelania In Haryanto; Ade Aisyah Arifna Putri
JURMATIS (Jurnal Manajemen Teknologi dan Teknik Industri) Vol. 7 No. 1 (2025): January
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jurmatis.v7i1.6291

Abstract

The growing market share of electric vehicles in Indonesia aligns with the government's initiatives to reduce greenhouse gas emissions and promote the adoption of electric vehicles to 30% of the total vehicle fleet by 2035. The constrained range of electric vehicles and the need for charging station accessibility present difficulties to efficient route planning. This study examines the Electric Vehicle Routing Problem with Time Windows (E-VRPTW), taking into account consumer demands and time constraints. Two battery charging strategies are assessed: full recharge (EVRPTW-FR) and partial recharge (EVRPTW-PR), employing the nearest neighbor heuristic algorithm for route optimization. The result indicates that the partial recharge strategy generates a lower total cost than the full recharge strategy, reaching a cost reduction of 13.14%. The partial recharge strategy requires fewer vehicles to serve all customers, thus lowering vehicle investment costs.
Pengelolaan Lingkungan Berkelanjutan melalui Pemberdayaan Komunitas Masyarakat di Dusun Banjarsari, Pakem, Sleman, Yogyakarta Abdurrahman, Zahron; Zelania In Haryanto; Mhd Zakiul Fikri; Gita Diah Prasasti; Niesa Hanum Mistoro; Devi Sulistyaningrum; Rifki Baskara Kuncorojati; Husnul Abdi; Ulfida Aisya Laishela; Arsiva Alifia Gati; Umi Hanifah
Rahmatan Lil 'Alamin Journal of Community Services Volume 5 Issue 1, 2025
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol5.iss1art6

Abstract

Permasalahan lingkungan, khususnya terkait pengelolaan sampah dan kesehatan masyarakat, masih menjadi isu krusial di Daerah Istimewa Yogyakarta (DIY), termasuk di Dusun Banjarsari, Kapanewon Pakem, Kabupaten Sleman. Infrastruktur pengelolaan sampah yang belum memadai serta minimnya kesadaran masyarakat dalam menjaga kebersihan lingkungan menjadi faktor utama yang memperburuk kondisi tersebut. Untuk merespons permasalahan ini, dilakukan kegiatan pengabdian kepada masyarakat dengan pendekatan pemberdayaan komunitas yang mencakup tiga program utama: (1) Sosialisasi Pengelolaan Sampah dan Pelatihan Pembuatan Lilin dari Minyak Jelantah, (2) Sosialisasi Hak dan Kewajiban Warga Negara dalam Isu Lingkungan, serta (3) Penyuluhan Agromedicine, Pelatihan Pembuatan Jamu Herbal, dan Pemeriksaan Kesehatan Warga. Metode pelaksanaan yang digunakan meliputi identifikasi kondisi lapangan, analisis permasalahan, perumusan program bersama tim, serta pelaksanaan kegiatan dengan melibatkan partisipasi aktif warga. Hasil pelaksanaan menunjukkan peningkatan pengetahuan warga terhadap isu pengelolaan sampah dan kesehatan, serta munculnya inisiatif untuk menerapkan hasil pelatihan dalam kehidupan sehari-hari. Selain itu, kegiatan ini juga memberikan dampak sosial berupa penguatan peran warga dalam menjaga lingkungan secara kolektif. Kegiatan ini menunjukkan bahwa pendekatan edukatif, partisipatif, dan berbasis komunitas mampu menjadi strategi efektif dalam membangun kesadaran serta tindakan nyata menuju pengelolaan lingkungan yang berkelanjutan di tingkat lokal.
Co-Authors Abdurrahman, Zahron Afraah , Sayyidah Maulidatul Arsiva Alifia Gati Artanto , Brahmastya Devi Sulistyaningrum Gita Diah Prasasti HUSNUL ABDI Mhd Zakiul Fikri Niesa Hanum Mistoro Nugraheni, Diyah Dwi Putri, Ade Aisyah Arifna Rifki Baskara Kuncorojati Sayyidah Maulidatul Afraah Ulfida Aisya Laishela Umi Hanifah