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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan) Jurnal Inspirasi Ilmu Manajemen International Journal of Digital Marketing Science
Djabbar, Husnawati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Objektivitas AI dalam Rekrutmen dan Seleksi: Solusi atau Tantangan? Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati
Jurnal Ekonomi Manajemen Perbankan Vol 7 No 1 (2025): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v7i1.4239

Abstract

This study investigates the use of artificial intelligence (AI) in employee recruitment and selection, focusing on enhancing objectivity and fairness. Employing both quantitative and qualitative methods, the research reveals that AI can improve efficiency, transparency, and consistency by evaluating candidates based on skills, experience, and job fit. However, the study also highlights that AI is not entirely free from bias, especially when trained on data reflecting historical discrimination. Therefore, organizations must recognize AI's limitations and ensure ongoing evaluation of these systems. While AI offers great potential to reduce human bias, it requires careful implementation with human oversight. The study concludes by recommending the development of ethical algorithms and promoting digital literacy among HR decision-makers to ensure fair and inclusive recruitment practice.
Peran Human Resource Development dalam Transformasi Nilai dan Perilaku Karyawan di PT Bukit Raya Sekawan Pratama, Yudhistira Anugerah; Syaefulloh, Iqbal; Nastia, Gina Indah Permata; Djabbar, Husnawati
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 1 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.4.1.4259

Abstract

Penelitian ini bertujuan untuk menggambarkan peran Human Resource Development (HRD) dalam transformasi nilai dan perilaku karyawan di PT Bukit Raya Sekawan, khususnya dalam sektor pertambangan. Dengan pendekatan kualitatif dan metode studi kasus, penelitian ini menemukan bahwa HRD berperan strategis dalam membentuk budaya organisasi yang adaptif dan progresif melalui pendekatan experiential learning. Program pelatihan yang melibatkan studi kasus, simulasi, dan praktik lapangan telah berhasil menginternalisasikan nilai-nilai inti perusahaan, seperti integritas dan keselamatan kerja, yang memperkuat keterampilan teknis dan karakter etis karyawan. Temuan ini menunjukkan bahwa HRD tidak hanya meningkatkan efisiensi, tetapi juga memperkuat identitas kolektif perusahaan, mendorong komunikasi dan kolaborasi antar tim. Penelitian ini menyarankan agar HRD terus memperkuat peranannya sebagai agen perubahan budaya kerja dan mengadopsi teknologi pelatihan digital untuk menghadapi tantangan globalisasi dan digitalisasi.
Apakah Kenyamanan Tempat Kerja Berpengaruh Terhadap Kepuasan Pegawai? (Studi Pada PT Bukit Raya Sekawan) Pratama, Yudhistira Anugerah; Nastia, Gina Indah Permata; Syaefulloh, Iqbal; Djabbar, Husnawati
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 1 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.4.1.4263

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kenyamanan tempat kerja terhadap kepuasan pegawai di PT Bukit Raya Sekawan, sebuah perusahaan konsultan pertambangan dengan dinamika kerja teknis dan administratif yang kompleks. Kenyamanan tempat kerja mencakup aspek fisik seperti pencahayaan, suhu, kebisingan, dan desain interior, serta aspek psikososial seperti hubungan kerja dan budaya organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif dan teknik sensus terhadap 18 pegawai tetap sebagai responden. Data dianalisis menggunakan regresi linier sederhana dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kenyamanan tempat kerja berpengaruh positif dan signifikan terhadap kepuasan pegawai. Temuan ini menunjukkan pentingnya strategi manajemen yang berfokus pada peningkatan kenyamanan kerja guna mendukung produktivitas dan loyalitas pegawai dalam industri berisiko tinggi seperti pertambangan.
Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati; Nastia, Gina; Syaefulloh, Iqbal
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Bagaimana Pandangan Penumpang Terhadap Iklan Komersial di Dalam Penerbangan? Pratama, Yudhistira Anugerah; Djabbar, Husnawati
Jurnal Ekonomi Manajemen Perbankan Vol 7 No 2 (2025): JEMPER Juli-Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v7i2.4619

Abstract

This study aims to explore passengers' perspectives on commercial advertisements presented inside airplane cabins during flights. Using a qualitative phenomenological approach, this research involved in-depth interviews with passengers who had experienced in-flight advertising on both domestic and international routes. Findings indicate that passengers are more receptive to advertisements that are contextually relevant, such as promotions for destinations, local services, or travel tips. Psychological factors like mood, fatigue, and emotional needs influence perceptions, with narrative and calming visuals being perceived as more effective. Additionally, cultural background significantly shapes responses to advertising, passengers from collectivist cultures prefer messages that emphasize harmony and togetherness, while those from individualist cultures favor direct and personal messages. These results highlight importance of designing in-flight advertising strategies that are contextually appropriate, personally engaging, and culturally sensitive, especially within the limited space of an aircraft cabin.
Konsistensi Desain Toko Dalam Perspektif Konsumen: Studi Pada Toko Roti Sidodadi Pratama, Yudhistira Anugerah; Djabbar, Husnawati; Syaefulloh, Iqbal
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 2 (2026): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2026.4.2.5208

Abstract

Konsistensi desain toko merupakan elemen krusial dalam membangun identitas merek dan loyalitas konsumen, namun penelitian tentang perspektif konsumen terhadap konsistensi desain toko tradisional di Indonesia masih terbatas. Penelitian ini bertujuan mengeksplorasi persepsi konsumen terhadap konsistensi desain Toko Roti Sidodadi di Bandung. Penelitian ini menggunakan metode kualitatif dengan desain studi kasus melibatkan 18 informan melalui wawancara mendalam dan observasi partisipatif, dianalisis menggunakan analisis tematik. Konsumen mempersepsikan konsistensi desain secara holistik melalui tiga dimensi; visual consistency (warna dan logo klasik), functional consistency (tata letak familiar), dan experiential consistency (aroma khas dan pelayanan personal). Dimensi experiential memiliki bobot tertinggi dalam membentuk emotional attachment dan nostalgia lintas generasi. Konsistensi desain Toko Roti Sidodadi menciptakan diferensiasi kuat melalui autentisitas dan generational continuity, memberikan implikasi bahwa modernisasi toko tradisional harus memprioritaskan preservasi elemen konsistensi yang membentuk koneksi emosional konsumen.
Co-Authors Iqbal Syaefulloh Isnajati, Louisiani Mansoni Nastia, Gina Nastia, Gina Indah Permata Pratama, Yudhistira Anugerah