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All Journal Jurnal Teknologi Informasi dan Komunikasi Dinamika
Aninditiyah, Galuh
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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STRATEGI MENINGKATKAN KEPUASAN PELANGGAN DI RITEL MODERN: TINJAUAN DARI ASPEK KUALITAS LAYANAN, PROMOSI, DAN HARGA Putri Rusdiana Sari; Nurhapsari, Risma; Sholihah, Erlinda; Rahmania, Aftuqa Sholikatur; Kurniawati, Nidya Oktavia; Aninditiyah, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4nmyth13

Abstract

This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.
PEMANFAATAN CHATBOT UNTUK MENINGKATKAN LAYANAN INFORMASI PUBLIK DI INSTANSI PEMERINTAH TINGKAT KECAMATAN Huda, Miftahul; Kusumaningrum, Ayu Miranti; Aninditiyah, Galuh
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 15 No. 2 (2024): September
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i2.1170

Abstract

In recent years, local governments have increasingly sought digital solutions to improve the accessibility and efficiency of public services. However, many sub-district offices in Indonesia still rely heavily on manual service processes, which limit access to administrative information outside of office hours. This study aims to design and implement a web-based chatbot system to address information service challenges at the sub-district level. Using a descriptive-engineering approach, the system was developed following the waterfall model and evaluated through simulated user interactions. The chatbot was tested with 20 frequently asked questions related to key administrative services, including ID card (KTP), family card (KK), and domicile letters. The results show that the chatbot successfully answered 16 out of 20 questions (80%) with an average response time of 1.7 seconds. Most failures occurred due to variations in question phrasing not recognized by the system. This research demonstrates that chatbots can enhance basic information delivery in low-resource government settings. The findings contribute to the growing body of knowledge on digital public service transformation and provide a replicable model for implementing low-cost, scalable chatbot solutions in other local administrative contexts.
Co-Authors Erlinda Sholihah Kurniawati, Nidya Oktavia Kusumaningrum, Ayu Miranti Miftahul Huda Nurhapsari, Risma Putri Rusdiana Sari Rahmania, Aftuqa Sholikatur