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All Journal Jurnal Intelek Insan Cendikia HUMANUS : Jurnal Sosiohumaniora Nusantara
Muhammad Fazrah
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Gofood Sebagai Strategi Komunikasi Pemasaran Dalam  Penguatan Branding Salad Bulbul Kitchen Evi Lia Fauziah; Jestiana Al Kayrani Rahmadhina; Yulia Dwi Lestari; Muhamad Fajar; Muhammad Fazrah; Ridwan Irawansyah
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 3 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/y3wqsp06

Abstract

This study clearly shows that GoFood is not just a way to distribute food, but also a powerful marketing communication tool for culinary MSMEs. Especially in the case of Salad Bulbul Kitchen, the skill of using GoFood features such as seeing what customers say, giving awards to loyal customers, and processing data has succeeded in making their brand better known, making customers more actively interacting, and keeping customers. This data-based digital strategy has proven to be effective in strengthening brand position amidst the fierce competition for healthy food. This study suggests that other MSMEs should also start taking advantage of everything that digital platforms like GoFood can offer, not only to increase sales, but also as a means to build brands and analyze the market in a smart way. For further research, it would be good to compare various food delivery platforms to see how effective each platform is in helping MSMEs build their brands..
TANTANGAN SERTA DAMPAK APLIKASI PINJOL DAN GAYA HIDUP KONSUMTIF MAHASISWA DI BOGOR Resi Safitri; Desi Sartika; Muhammad Fazrah; Rheinada Herdianawati; Alvin Andria Pratista; Rizky Bani Yusna; Rami Arum Dinasti; Ratu Agny Aprillia; Bayu Sang Aji Pangestu; Muhammad Azwar Septian Chaniago
Jurnal Intelek Insan Cendikia Vol. 1 No. 9 (2024): NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis tantangan dan dampak penggunaan aplikasi pinjaman online (pinjol) terhadap gaya hidup konsumtif mahasiswa di Bogor. Dengan menggunakan metode kualitatif, data dikumpulkan melalui kuesioner yang dibagikan kepada 16 mahasiswa. Hasil penelitian menunjukkan bahwa kemudahan akses pinjol memungkinkan mahasiswa memenuhi kebutuhan finansial mendesak, namun juga meningkatkan risiko perilaku konsumtif. Iklan di media sosial menjadi faktor signifikan dalam mendorong penggunaan pinjol, sedangkan tekanan sosial dan pengaruh teman memiliki pengaruh yang bervariasi. Meskipun tidak semua mahasiswa mengalami kesulitan dalam melunasi pinjol, sebagian responden mengalami tekanan finansial akibat ketidakmampuan mengelola utang. Penelitian ini menyoroti perlunya literasi keuangan agar mahasiswa dapat membuat keputusan finansial yang lebih bijak.
Co-Authors Alvin Andria Pratista Bayu Sang Aji Pangestu Desi Sartika Evi Lia Fauziah Jestiana Al Kayrani Rahmadhina Muhamad Fajar Muhammad Azwar Septian Chaniago Rami Arum Dinasti Ratu Agny Aprillia Resi safitri Rheinada Herdianawati Ridwan Irawansyah Rizky Bani Yusna Yulia Dwi Lestari