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All Journal G-Couns: Jurnal Bimbingan dan Konseling Jurnal Ilmu Komunikasi
Dio Lingga Purwodani
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Education Languange, Linguistic, Communication & Media Physics Other

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School Counselor Skills for Developing Guidance and Counseling Media In East Java Riskiyana Prihatiningsih; Irene Maya Simon; Rizka Apriani; Dio Lingga Purwodani
G-Couns: Jurnal Bimbingan dan Konseling Vol. 9 No. 3 (2025): Agustus 2025. G-Couns: Jurnal Bimbingan dan Konseling
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/g-couns.v9i3.5605

Abstract

This research aims to determine the proficiency of media mastery in developing guidance and counseling services in East Java. The method used in this study is quantitative descriptive, which seeks to describe the skills of school counselors in the use of interactive multimedia as an effort to optimize BK services. The instrument used in this study is a semi-structured questionnaire distributed to school counselors in East Java. The data analysis technique employs descriptive statistics, including percentages. The results showed that 56.16% of counselors had skills in developing BK service media in schools. These results show that the level of media development proficiency of counselor BK Services in East Java is moderate. So, school counselors in East Java must improve their skills in developing BK Service media. This requires related parties such as PT BK Study Program organizers, MGBK, and Professional Associations to synergize to enhance the quality of school counselors’ digital skills. Keywords: school counselor skills, guidance and counseling media, guidance and counseling teachers
Mapping Underexplored Theoretical Frameworks for Social Media–Mediated Knowledge Dissemination: A Systematic Literature Review Nabil Muttaqin; Dio Lingga Purwodani; Dwi Soca Baskara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4860

Abstract

This study synthesizes findings from seven studies exploring the role of social media in knowledge dissemination across diverse domains. These studies reveal a heterogeneous theoretical landscape, with most employing well-established frameworks such as Knowledge Management, Theory of Complexity, Social Cognitive Theory, and sociomateriality in conjunction with structuration theory. Notably, two studies did not specify any theoretical framework, highlighting a gap and an opportunity for the application of alternative perspectives. The analysis identifies several underutilized theoretical approaches with significant potential: Complex Adaptive Systems for modeling non-linear and cross-platform knowledge flows; Actor-Network Theory for capturing the dynamics of human and non-human actors within socio-technical networks; Diffusion of Innovations for understanding patterns of knowledge spread and adoption; Boundary Object Theory for analyzing knowledge translation across social groups; and Institutional Theory for examining the organizational structures influencing social media usage. Each of these alternative approaches presents unique analytical advantages, although their application is often constrained by challenges such as intensive data requirements or methodological intricacies. The findings underscore that while current research tends to favor established and context-specific theories, the complexity of social media-mediated knowledge dissemination may be more effectively addressed through the integration of these underexplored theoretical lenses.
Comparative Effectiveness of Narrative and Informational Content for Audience Engagement in Educational Social Media: A Systematic Literature Review Adi Mulya; Nabil Muttaqin; Dwi Soca Baskara; Dio Lingga Purwodani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4862

Abstract

This systematic literature review examines the comparative effectiveness of narrative-based versus traditional informational content in fostering audience engagement across educational social media platforms. Findings consistently indicate that narrative-based and visually engaging content outperforms traditional, text-based formats regarding likes, shares, comments, and overall audience retention. Posts incorporating personal stories, interviews, and dynamic visuals on Facebook and Instagram attracted significantly higher interaction than expository or lecture-style formats. Similarly, on Twitter, visual abstracts and infographics yielded 2.75 and 2.06 times greater engagement than traditional text-based posts. YouTube videos employing storytelling techniques demonstrated improved audience retention, while experimental and dynamic formats on TikTok outperformed static, lecture-style content. Notably, content that used interactive elements such as emojis and question prompts often saw over 100% increases in user interaction, and sequencing strategies that placed narrative elements before informational segments boosted full-video viewing by a factor of ten in some cases. The review also reveals platform-specific trends, with Facebook emerging as the most frequently studied and consistently favoring narrative and visual content. Overall, the evidence underscores the superior effectiveness of narrative, dynamic, and interactive formats in enhancing engagement with educational content on social media.
Examining The Impact of Short-Form Video Content on Brand Perception for Higher Education Institutions Across Different Social Media Platforms: A Systematic Literature Review Aswin Alfa Rabyn; Nabil Muttaqin; Dwi Soca Baskara; Dio Lingga Purwodani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4878

Abstract

This study investigates the profound influence of short-form video content, specifically clips under 60 seconds, on shaping brand perception and fostering engagement within the higher education sector. It encompasses a comprehensive systematic review of 22 studies, drawing insights from universities across nine diverse countries. The research meticulously analyzes platform-specific strategies employed on major social media channels, utilizing a range of methodologies including observational, qualitative, and mixed-methods designs. Key findings reveal distinct performance metrics across platforms: TikTok demonstrates exceptionally high engagement rates at 4.38%, while YouTube boasts impressive video completion rates, averaging 80%. A critical insight emphasizes the necessity for universities to adapt their content to the unique norms and audience behaviors of each platform to maximize impact. This study significantly contributes to the field by providing a robust framework for evaluating the effectiveness of short-form video in educational marketing. Furthermore, it advances theoretical understanding regarding platform-specific strategies in the dynamic landscape of higher education branding.
Co-Authors Adi Mulya Aswin Alfa Rabyn Dwi Soca Baskara Irene Maya Simon, Irene Nabil Muttaqin Riskiyana Prihatiningsih Rizka Apriani