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All Journal Jurnal Pendidikan Terbuka Dan Jarak Jauh Jurnal Ilmu Komunikasi
Nabil Muttaqin
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Education Languange, Linguistic, Communication & Media

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Kontribusi Instructional Audio-Visual (IAV) dalam Pembelajaran Lingga Purwodani, Dio; Hardika; Dwi Soca Baskara; Nabil Muttaqin
Jurnal Pendidikan Terbuka Dan Jarak Jauh Vol. 24 No. 2 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ptjj.v24i2.6545.2023

Abstract

Pemanfaatan instructional audio-visual (IAV) dalam pembelajaran sejalan dengan pemenuhan gaya belajar dan karakteristik generasi Z. Namun sejauh ini belum diketahui bagaimana kontribusi IAV dalam pembelajaran dan bagaimana kesiapan beberapa pihak terkait seperti pengajar dan lembaga dalam mendukung ketersediaan IAV tersebut. Oleh karena itu, tinjauan literatur ini berfokus pada pemanfaatan IAV dalam pembelajaran online maupun offline. Artikel terkait IAV diidentifikasi antara tahun 2014-2023, yang diperoleh dari database eric, scopus dan google schoolar. Berdasarkan kriteria yang ditentukan didapatkan artikel yang selanjutnya dilakukan review secara mendalam. Berdasarkan hasil analisis terhadap artikel terpilih ditemukan bahwa penggunaan IAV meningkat sejak munculnya pandemi covid-19 dan tidak mengalami penurunan meskipun covid-19 telah usai. IAV memiliki peran penting dalam kelas konvensional, dan merupakan sistem penyampaian informasi utama di kelas online serta berfungsi sebagai landasan bagi banyak kelas campuran (blended learning). Penentuan format IAV menyesuaikan dengan kebutuhan pebelajar dan berbagai analisis kebutuhan lainnya, misalkan biaya dan ketersediaan sarana dan prasarana. Kehadiran IAV sangat diharapkan oleh pebelajar, namun untuk menghadirkan IAV terdapat beberapa tantangan yang harus difasilitasi oleh lembaga. Tantangan tersebut antara lain tidak terbiasanya pengajar dalam mengembangan IAV sehingga lembaga perlu memberikan fasilitas untuk kemudahan dalam mengembangan IAV dengan kualitas yang bagus dan dapat diterima oleh pebelajar.
Mapping Underexplored Theoretical Frameworks for Social Media–Mediated Knowledge Dissemination: A Systematic Literature Review Nabil Muttaqin; Dio Lingga Purwodani; Dwi Soca Baskara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4860

Abstract

This study synthesizes findings from seven studies exploring the role of social media in knowledge dissemination across diverse domains. These studies reveal a heterogeneous theoretical landscape, with most employing well-established frameworks such as Knowledge Management, Theory of Complexity, Social Cognitive Theory, and sociomateriality in conjunction with structuration theory. Notably, two studies did not specify any theoretical framework, highlighting a gap and an opportunity for the application of alternative perspectives. The analysis identifies several underutilized theoretical approaches with significant potential: Complex Adaptive Systems for modeling non-linear and cross-platform knowledge flows; Actor-Network Theory for capturing the dynamics of human and non-human actors within socio-technical networks; Diffusion of Innovations for understanding patterns of knowledge spread and adoption; Boundary Object Theory for analyzing knowledge translation across social groups; and Institutional Theory for examining the organizational structures influencing social media usage. Each of these alternative approaches presents unique analytical advantages, although their application is often constrained by challenges such as intensive data requirements or methodological intricacies. The findings underscore that while current research tends to favor established and context-specific theories, the complexity of social media-mediated knowledge dissemination may be more effectively addressed through the integration of these underexplored theoretical lenses.
Comparative Effectiveness of Narrative and Informational Content for Audience Engagement in Educational Social Media: A Systematic Literature Review Adi Mulya; Nabil Muttaqin; Dwi Soca Baskara; Dio Lingga Purwodani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4862

Abstract

This systematic literature review examines the comparative effectiveness of narrative-based versus traditional informational content in fostering audience engagement across educational social media platforms. Findings consistently indicate that narrative-based and visually engaging content outperforms traditional, text-based formats regarding likes, shares, comments, and overall audience retention. Posts incorporating personal stories, interviews, and dynamic visuals on Facebook and Instagram attracted significantly higher interaction than expository or lecture-style formats. Similarly, on Twitter, visual abstracts and infographics yielded 2.75 and 2.06 times greater engagement than traditional text-based posts. YouTube videos employing storytelling techniques demonstrated improved audience retention, while experimental and dynamic formats on TikTok outperformed static, lecture-style content. Notably, content that used interactive elements such as emojis and question prompts often saw over 100% increases in user interaction, and sequencing strategies that placed narrative elements before informational segments boosted full-video viewing by a factor of ten in some cases. The review also reveals platform-specific trends, with Facebook emerging as the most frequently studied and consistently favoring narrative and visual content. Overall, the evidence underscores the superior effectiveness of narrative, dynamic, and interactive formats in enhancing engagement with educational content on social media.
Examining The Impact of Short-Form Video Content on Brand Perception for Higher Education Institutions Across Different Social Media Platforms: A Systematic Literature Review Aswin Alfa Rabyn; Nabil Muttaqin; Dwi Soca Baskara; Dio Lingga Purwodani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4878

Abstract

This study investigates the profound influence of short-form video content, specifically clips under 60 seconds, on shaping brand perception and fostering engagement within the higher education sector. It encompasses a comprehensive systematic review of 22 studies, drawing insights from universities across nine diverse countries. The research meticulously analyzes platform-specific strategies employed on major social media channels, utilizing a range of methodologies including observational, qualitative, and mixed-methods designs. Key findings reveal distinct performance metrics across platforms: TikTok demonstrates exceptionally high engagement rates at 4.38%, while YouTube boasts impressive video completion rates, averaging 80%. A critical insight emphasizes the necessity for universities to adapt their content to the unique norms and audience behaviors of each platform to maximize impact. This study significantly contributes to the field by providing a robust framework for evaluating the effectiveness of short-form video in educational marketing. Furthermore, it advances theoretical understanding regarding platform-specific strategies in the dynamic landscape of higher education branding.
Co-Authors Adi Mulya Aswin Alfa Rabyn Dio Lingga Purwodani Dio Lingga Purwodani Dwi Soca Baskara Hardika