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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri
Hendrik Permana
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PENGEMBANGAN DAN IMPLEMENTASI GAME EDUKASI SEBAGAI MANAJEMEN MEDIA PEMBELAJARAN DI SMP NEGERI 2 SUNGAI BEREMAS KAB.PASAMAN BARAT Agus Nurofik; Lina Tio; Reni Wijaya; Sutiyem, Sutiyem; Hendrik Permana
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Learning using computer-based learning multimedia can increase students' learning motivation. One of them is by using digital educational games. However, the use of computer-based subject learning media at SMP Negeri 2 Sungai Beremas is still limited. This study aims to develop digital educational games as learning media on the material of classification of living things. Method: The development of learning media refers to the ADDIE model (Analyze, Design, Development, Implementation and Evaluation). Results: After going through a series of trials, the product was considered "good" and suitable for use in learning. Conclusion: Digital Educational Games show that the media developed has succeeded in increasing students' learning motivation
PENGARUH PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PRODUK SPART PART KOMPUTER MELALUI TIK TOK DI KOTA PADANG Agus Nurofik; Nini, Nini; Hendrik Permana; Tri Irfa Indrayani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 4 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

With the rapid growth of e-commerce in Indonesia, TikTok in Padang is the platform most widely used by potential customers to introduce their products, including computer spare parts, especially to young consumers active on digital platforms like TikTok. Computer spare parts serve as a means of repairing computer problems and offer significant potential for online sales due to high demand across all segments of society. This study aims to analyze the online marketing tactics entrepreneurs use through TikTok to increase sales of computer spare parts in Padang City. The researchers employed a descriptive qualitative approach and collected data through direct observation, interviews, and documentation. The results show that TikTok serves as a highly effective promotional tool for attracting customers, primarily due to its engaging content, collaboration with local influencers, and active interaction with followers. Furthermore, features such as Stories and Reels, as well as paid advertising, contribute to expanding promotional reach. Entrepreneurs in Padang City have successfully increased sales volume and developed their products through the implementation of sustainable content strategies and a deep understanding of market needs.
Co-Authors Agus Nurofik indrayani, tri irfa Nini, Nini Reni Wijaya Sutiyem, Sutiyem Tio, Lina