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All Journal Economics and Digital Business Review Journal Online Manajemen ELPEI (JOMEL) Jurnal Sipakatau Jurnal Abdi Negeriku
Oktariani, Andi Rinda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Pengaruh Motivasi Kerja dan gaya Kepemimpinan Transformasional Terhadap Kinerja Pegawai Dinas Sosial Pemberdayaan Masyarakat Desa Kabupaten Takalar Sudirman, Sudirman; Hendrik, Gary Leonard; Kaharuddin, Sri Ayu Nuramalia; Oktariani, Andi Rinda
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini untuk mengetahui dan menganalisis pengaruh motivasi kerja dan gaya kepemimpinan transformasional terhadap kinerja pegawai Dinas Sosial Pemberdayaan Masyarakat Desa Di Kabupaten Takalar, serta untuk mengetahui faktor yang dominan berpengaruh. Jenis penelitian ini adalah survei. Populasi penelitian adalah seluruh pegawai Kantor Dinas Sosial Pemberdayaan Masyarakat Desa di Kabupaten Takalar yang berjumlah 70 orang, yang berstatus sebagai pegawai organik (PNS). Karena jumlah populasi kecil atau kurang dari 100 orang, maka seluruh populasi dijadikan sebagai sampel (sampel 100%). Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa motivasi kerja dan gaya kepemimpinan transformasional berpengaruh positif baik secara parsial maupun secara simultan terhadap kinerja pegawai Dinas Sosial Pemberdayaan Masyarakat Desa di Kabupaten Takalar. Hal ini terlihat dari nilai signifikansi koefisien regresi parsial (uji-t) dan uji simultan (uji-F) yang lebih kecil dari nilai alpha 0,5%, dimana faktor kepemimpinan transformasional merupakan faktor yang paling berpengaruh
PENDAMPINGAN PENGEMBANGAN PRODUK UNGGULAN UMKM DESA MELALUI MEDIA SOSIAL DI DESA PA'RASANGANG BERU KECAMATAN GALESONG KABUPATEN TAKALAR Sudirman, Sudirman; Hendrik, Gary Leonard; Oktariani, Andi Rinda; Kaharuddin, Sri Ayu Nuramalia
Jurnal Abdi Negeriku Vol 4, No 1 (2025): Jurnal Abdi Negeriku
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jan.v4i1.76428

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu pilar penting dalam perekonomian nasional, terutama di wilayah pedesaan. Desa Pa’rasangang Beru, Kecamatan Galesong, Kabupaten Takalar, memiliki potensi produk unggulan berupa hasil olahan laut, kerajinan tangan, dan pangan lokal yang berpeluang besar untuk dipasarkan lebih luas. Namun, keterbatasan pengetahuan dan keterampilan digital membuat sebagian besar pelaku UMKM di desa ini masih mengandalkan metode pemasaran tradisional sehingga jangkauan pasar terbatas. Untuk menjawab permasalahan tersebut, dilakukan program pengabdian kepada masyarakat berupa pendampingan pengembangan produk unggulan UMKM melalui pemanfaatan media sosial.Metode yang digunakan meliputi pelatihan pembuatan akun bisnis di media sosial (Instagram, Facebook, TikTok), strategi branding produk, pembuatan konten foto dan video yang menarik, serta pengelolaan interaksi dengan konsumen. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan digital pada pelaku UMKM, ditandai dengan kemampuan mereka mengelola akun bisnis secara mandiri, menghasilkan konten promosi berkualitas, serta memperluas jaringan pemasaran. Program ini juga berdampak pada peningkatan omzet penjualan sebesar 10–25% dalam waktu singkat serta meningkatnya motivasi dan kemandirian pelaku UMKM. Dengan demikian, pendampingan ini terbukti efektif dalam meningkatkan daya saing UMKM lokal di era digital. Untuk keberlanjutan, diperlukan pendampingan berkelanjutan, pembentukan komunitas UMKM digital desa, serta dukungan infrastruktur internet dari pemerintah daerah guna mendukung promosi dan pemasaran produk unggulan desa secara lebih luas
A Work Motivation Strengthening Program to Enhance Employee Performance in Financial Services Organizations Yayat, AR Hidayat; Hendrik, Gary Leonard; Oktariani, Andi Rinda; Nurhikmah, Andi Reski
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 3 Issue 1 December 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v3i1.2546

Abstract

This community engagement program aims to strengthen work motivation as a strategic effort to improve employee performance within financial services organizations. The primary challenge faced by management involved declining morale, reduced commitment, and decreasing service quality, which collectively impacted overall productivity. To address these issues, the program implemented a series of motivation-enhancing activities, including training sessions, group discussions, role-play simulations, and coaching, utilizing a participatory approach. Employees were actively involved in identifying core problems, reflecting on work behaviors, and developing action plans and collective commitments. The results indicate a significant improvement in motivation, discipline, and job satisfaction. Based on pre-test and post-test evaluations, work motivation increased by 22.4%, accompanied by measurable improvements in both individual and team performance. The program effectively contributed to strengthening a productive and service-oriented work culture, demonstrating that participatory interventions can serve as an effective strategy to enhance employee performance in the financial services sector.
Transformasi Digital Layanan Gadai Emas: Pengalaman Konsumen dalam Inovasi Layanan Berbasis Aplikasi Tring! by Pegadaian Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Iswardhani, Indri; Nasir, Sri Astuti; Oktariani, Andi Rinda
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.481

Abstract

This study provides a deeper understanding of how digitalization and service innovation within traditional service institutions are interpreted and experienced by consumers, particularly in the context of gold pawn services through the Tring! by Pegadaian application. The findings indicate that Pegadaian’s digital transformation is not solely oriented toward process efficiency but significantly shapes a service experience that is more convenient, secure, and flexible for users. Perceived ease of use emerges as the most dominant factor in forming a positive consumer experience. A simple interface, clear transaction flow, and the ability to conduct transactions without physical presence enhance perceptions of efficiency and service convenience. These results confirm that the success of digital service innovation largely depends on the extent to which technology aligns with users’ capabilities and needs, rather than merely on system sophistication. Beyond usability, institutional trust plays a central role in the adoption of digital gold pawn services. Pegadaian’s reputation as a state-owned enterprise, the assurance of physical gold availability through a 1:1 system, and data security protections significantly reduce consumers’ psychological risk when engaging in high-value asset-based digital services. This finding suggests that digital transformation in traditional financial services requires a strong foundation of trust to achieve broad acceptance. The study also emphasizes that digitalization does not fully replace conventional services; instead, it fosters a hybrid service model integrating digital and face-to-face channels. This model enables service flexibility while maintaining inclusivity, particularly for consumers with varying levels of digital literacy. Thus, digital innovation functions as a strategic complement that enriches the service ecosystem rather than serving as a complete substitute for physical interaction. Overall, this research contributes to the development of service innovation and consumer experience literature by providing qualitative empirical evidence from a traditional service sector undergoing digital transformation. The findings underscore that the primary value of digitalization lies in consumers’ subjective experiences and in the organization’s ability to continuously align technology, trust, and integrated service channels.
Co-Authors Hendrik, Gary Leonard Indri Iswardhani Kaharuddin, Sri Ayu Nuramalia Nur Fadilah Ayu Sandira Nurhikmah, Andi Reski Sarah, Nulthazam Sri Astuti Nasir Sudirman Sudirman Yayat, AR Hidayat