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All Journal Jurnal Media Administrasi Master Manajemen
Nolvy Ruata
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Decision Sciences, Operations Research & Management Environmental Science

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Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Loyalitas Konsumen Pada Hotel Aryaduta Manado Kharies Dwi Manossoh Purnomo; Fernando Victor Dotulong; Nelfiani Nancy Kaurow; Nolvy Ruata; Fiany Laloan
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.993

Abstract

This study is about the influence of service quality and pricing on consumer loyalty at the Aryaduta Manado Hotel. The purpose of this study is to determine the influence of (1) service quality on consumer loyalty, (2) the influence of pricing on consumer loyalty, (3) service quality and pricing on consumer loyalty. The method used in this study is quantitative in the form of a survey using a questionnaire as a data collection tool. The sampling technique uses the Slovin formula, with a population of 40 taken from consumers at the Aryaduta Manado Hotel with a precision of 0.05 or 5%. The analysis tools used are correlation analysis and multiple linear regression analysis. While the results of the simultaneous correlation coefficient value r = 0.443, indicating that service quality and pricing have a fairly strong and significant relationship to increasing consumer loyalty at the Aryaduta Manado Hotel. The determination coefficient value r2 = 0.196 indicates that the increase in consumer loyalty at the Aryaduta Manado Hotel where 19.3% is influenced by service quality and pricing together, while the remaining 80.7% is influenced by other factors. Therefore, management and employees need to pay attention to service quality and pricing to increase customer loyalty at the Aryaduta Manado Hotel.
Peranan Pemerintah Kelurahan Bitung Barat Satu dalam Mewujudkan Good Government Edwin Jacobis; Frangky Robial; Hendry Rumengan; Christian Tarandung; Nolvy Ruata; Diana Wangania; Mei Hastuti
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3241

Abstract

The village is a government unit that often receives negative opinions from the public. These opinions include the lack of quality human resources, frequent practices of corruption, collusion and nepotism such as extortion, government officials who are often absent from their places and so on. This study is to determine the extent of the commitment of the Bitung Barat Satu village government in creating Good Government in its area and also to determine the impact of Good Government in providing excellent services in the Bitung Barat Satu village. The sample in this thesis is the Village Head and Village Apparatus totaling 32 (thirty-two) people. Sampling in this study was carried out using a purposive sampling technique. By using data collection analysis techniques including observation, questionnaires, interviews and also stechniques. The Bitung Barat Satu village government has a strong commitment in efforts to achieve Good Government in its area. This is inseparable from the role of the Village Head as a leader who reprimands his subordinates if they do not serve the community well. Apart from that, the village officials and neighborhood heads also strive to provide excellent service to the community in accordance with the principles of Good Government.
Co-Authors Christian Tarandung Diana Wangania Edwin Jacobis Fernando Victor Dotulong Fiany Laloan Frangky Robial Hendry Rumengan Kharies Dwi Manossoh Purnomo Mei Hastuti Nelfiani Nancy Kaurow