Article Per Year (5 Year)
p-Index From 2021 - 2026
1.994
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Ilmiah Wahana Pendidikan Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi International Journal of Education and Social Science (IJESS) Innovative: Journal Of Social Science Research Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR)
Astuti, Vivien Febri
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
The Public Relations Strategy of the Bogor City Council Secretariat in Carrying Out Instagram Content Activities @setwankotabogor Jahro, Anisa Alifah; Astuti, Vivien Febri
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.393

Abstract

This study aims to analyze the strategies implemented by the Public Relations of the Bogor City DPRD Secretariat in managing the Instagram content of @Setwankotabogor. The method used is descriptive qualitative with interviews as the data collection technique. The results of the study indicate that the Public Relations of the Bogor City DPRD uses Instagram to increase transparency and a positive image of the institution. The Public Relations team coordinates in creating content and adapts themes to emerging local issues. However, the main challenges faced are limited creative ideas and low interaction from the audience. Recommendations given are to increase content creativity, interaction with the audience, and further support from the organization.
Optimalisasi Konten Digital Instagram Sebagai Media Penyebaran Informasi PT TASPEN KC Bogor Putra, Satria Sevan; Astuti, Vivien Febri
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.9044

Abstract

This study aims to analyze the Instagram content optimization strategy of PT TASPEN Bogor Branch Office (KC) as an institutional communication tool in conveying information about pension and social security programs. The study used a qualitative approach with a case study method. Data were collected through participatory observation during Field Work Practice (PKL) activities, in-depth interviews with account managers, and documentation and literature studies. The results showed that content optimization was carried out through upload consistency, improving visual quality, varying content formats, using calls to action, and branding consistency. These findings indicate that these strategies contribute to strengthening institutional credibility and meeting audience information needs. This study emphasizes the role of social media as a strategic communication instrument for public institutions, not just a means of publishing information.
Analisis Konten Instagram Dalam Interaksi Audiens Akun @eventbyindonesia Ambarini, Nabila Ayu; Astuti, Vivien Febri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49586

Abstract

This study analyzes Instagram content management in building audience interaction on the @eventbyindonesia account. Instagram has become an effective platform for disseminating event information and establishing two-way communication with audiences. This research aims to examine the content management strategy of @eventbyindonesia and the implementation of Chris Heuer’s 4C theory, consisting of context, communication, collaboration, and connection, in shaping audience interaction. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observation, documentation, and content analysis of Instagram posts published between September and December 2025. The findings show that @eventbyindonesia manages its content through three main content pillars: regular content, specific content, and list of event. The implementation of the 4C aspects is reflected in content selection based on audience interests, interactive communication, collaboration with related parties, and active audience engagement through social media interaction. These strategies contribute to building sustainable audience interaction on the @eventbyindonesia Instagram account.
STRATEGI KOMUNIKASI KEMENTERIAN PENDIDIKAN DASAR DAN MENENGAH MENUJU KEANGGOTAAN OECD (ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMENT) Sultan Alif Rinaldi; Astuti, Vivien Febri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56987

Abstract

Indonesia’s accession process toward membership in the Organisation for Economic Co-operation and Development (OECD) requires an integrated government communication strategy to strengthen national coordination, convey policy narratives, and enhance Indonesia’s image at the international level. In this context, the Ministry of Primary and Secondary Education (Kemendikdasmen) plays an important role in representing Indonesia’s commitment to educational reform and global governance. This study aims to analyze the formulation and implementation of Kemendikdasmen’s communication strategy in the cooperation process toward OECD membership. This study employed a qualitative descriptive approach using interviews, observation, and documentation as data collection techniques. Data validity was tested through source triangulation and technique triangulation. The findings show that the formulation of communication strategies was conducted through national coordination led by the Coordinating Ministry for Economic Affairs through the OECD National Secretariat. Communication strategies were formulated by constructing institutional narratives emphasizing Indonesia’s commitment to educational reform, data-based governance, and readiness toward global education standards. The implementation of communication strategies was carried out through inter-ministerial coordination, OECD hearings, technical reviews, policy presentations, and diplomatic communication during the accession process. This study shows that communication strategies play an important role in supporting national coordination and building Indonesia’s image as a country committed to educational reform and global governance
Co-Authors Abung Supama Wijaya, Abung Supama Ambarini, Nabila Ayu Bachtiar, Willy Fadhila Faella Sufa Fikriyyah, Dinda Firjatullah, Hafiz Hamdani, Tasya Camila Hermawan, Meitaviani Nur Alfianillah Jahro, Anisa Alifah Julian, Yudi Dwi Madaniy, Keyla Intan Marlina, Putri Dhea Muttaqin, Fajar Putra, Adenatha Nugraha Putra, Satria Sevan Sultan Alif Rinaldi Suwanda, Bayu Suriaatmaja