Article Per Year (5 Year)
p-Index From 2021 - 2026
1.701
P-Index
This Author published in this journals
All Journal PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Ilmiah Wahana Pendidikan Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi International Journal of Education and Social Science (IJESS) Innovative: Journal Of Social Science Research J-CEKI JURNAL SOSIAL TERAPAN (JSTR)
Astuti, Vivien Febri
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
The Public Relations Strategy of the Bogor City Council Secretariat in Carrying Out Instagram Content Activities @setwankotabogor Jahro, Anisa Alifah; Astuti, Vivien Febri
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.393

Abstract

This study aims to analyze the strategies implemented by the Public Relations of the Bogor City DPRD Secretariat in managing the Instagram content of @Setwankotabogor. The method used is descriptive qualitative with interviews as the data collection technique. The results of the study indicate that the Public Relations of the Bogor City DPRD uses Instagram to increase transparency and a positive image of the institution. The Public Relations team coordinates in creating content and adapts themes to emerging local issues. However, the main challenges faced are limited creative ideas and low interaction from the audience. Recommendations given are to increase content creativity, interaction with the audience, and further support from the organization.
Optimalisasi Konten Digital Instagram Sebagai Media Penyebaran Informasi PT TASPEN KC Bogor Putra, Satria Sevan; Astuti, Vivien Febri
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.9044

Abstract

This study aims to analyze the Instagram content optimization strategy of PT TASPEN Bogor Branch Office (KC) as an institutional communication tool in conveying information about pension and social security programs. The study used a qualitative approach with a case study method. Data were collected through participatory observation during Field Work Practice (PKL) activities, in-depth interviews with account managers, and documentation and literature studies. The results showed that content optimization was carried out through upload consistency, improving visual quality, varying content formats, using calls to action, and branding consistency. These findings indicate that these strategies contribute to strengthening institutional credibility and meeting audience information needs. This study emphasizes the role of social media as a strategic communication instrument for public institutions, not just a means of publishing information.
Co-Authors Abung Supama Wijaya, Abung Supama Bachtiar, Willy Fadhila Faella Sufa Fikriyyah, Dinda Firjatullah, Hafiz Hamdani, Tasya Camila Hermawan, Meitaviani Nur Alfianillah Jahro, Anisa Alifah Julian, Yudi Dwi Madaniy, Keyla Intan Marlina, Putri Dhea Muttaqin, Fajar Putra, Adenatha Nugraha Putra, Satria Sevan Suwanda, Bayu Suriaatmaja