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All Journal Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain CREATIVE: Jurnal Pengabdian Masyarakat
MT Ardynata
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Arts Humanities

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EKSPLORASI WASTRA BATIK SEBAGAI MEDIA KOMPLEMEN PADA PRODUK HOME DÉCOR BERBAHAN BONGGOL JAGUNG: EXPLORATION OF BATIK WASTRA AS A COMPLEMENTARY MEDIUM IN HOME DÉCOR PRODUCTS MADE FROM CORNCOBS Cama Juli Rianingrum; Ariesa Pandanwangi; Resky Annisa Damayanti; Ariani; MT. Ardynata
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 7 No. 2 (2024): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v7i2.20883

Abstract

This research discusses development problems in the creative industry sector related to the collaboration of two different materials, namely corncob material and cloth material with batik motifs. Indonesia is rich in culture with a variety of traditional wastra or cloth, including batik cloth, woven cloth, songket cloth, and so on. Traditional batik motifs as a characteristic of Indonesian literature are very diverse and have been recognized for their beauty. A mix method was used, namely a qualitative descriptive method and an exploration of the collaboration of two different materials, namely cloth material and corncob material to become home decor products. It is hoped that with the collaborative development of this material into a more modern design work it will be able to give a new feel to a room. The aim of this research is to combine a traditional work, namely batik wastra, into a modern home décor product so that the resulting work is novel in keeping up with the times and market developments, but on the other hand, the nuances of Indonesian tradition are not lost.
PERANCANGAN KARYA VISUAL DALAM KONTEKS IMPLEMENTASI SENI GRAFITI PADA PRODUK BONGGOL JAGUNG “MATAHATI”: DESIGNING VISUAL WORK IN THE CONTEXT OF IMPLEMENTING GRAFFITI ART ON CORNCOB PRODUCTS “MATAHATI” MT Ardynata; Cama Juli Rianingrum; Ahadiat Joedawinata
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22193

Abstract

Designing Visual Work In The Context Of Implementing Graffiti Art On Corncob Products “Matahati”. The rapid development of graffiti art in Indonesia has expanded its application to various media and products. This study aims to design visual works by implementing graffiti art on corncob-based products developed by Matahati. The research focuses on how graffiti art enhances the visual appeal of products targeted at young audiences and children, creating new market segments and increasing sales. A qualitative approach was employed, with the design process consisting of five stages: orientation, analysis, concept, design, and implementation. Data validation was conducted through triangulation using observation, interviews, and questionnaires. The results demonstrate that applying graffiti art to Matahati corncob products successfully introduced visual innovation, enriching the aesthetic appeal and attracting new market segments. This creative touch not only increases product uniqueness but also boosts sales, particularly among those valuing aesthetics and creativity. The study significantly contributes to the creative industry by integrating agricultural waste into innovative product designs, supporting sustainability while enhancing aesthetic value. Overall, the research highlights opportunities for the creative industry to produce products that are both artistic and sustainable.
Pelatihan branding dan desain kemasan sebagai upaya peningkatan penjualan UMKM Dewi Sri Lebakwangi Eko Agung Sugiyarto; Ismiyati Hanum; MT. Ardynata
CREATIVE: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2026): CREATIVE: Jurnal Pengabdian Masyarakat - April
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/creative.v1i2.54

Abstract

Tujuan: untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM Dewi Sri dalam menerapkan strategi branding, memperbaiki kualitas kemasan produk, serta mengoptimalkan pemasaran baik secara offline maupun online guna meningkatkan daya saing dan pendapatan usaha. Metode: menggunakan pendekatan partisipatif yang melibatkan tim pengabdi dan mitra secara aktif melalui tahapan sosialisasi, identifikasi masalah, pelatihan dan pendampingan branding produk, serta evaluasi dan tindak lanjut untuk memastikan keberhasilan penerapan materi pada UMKM Dewi Sri. Hasil: menunjukkan adanya peningkatan pengetahuan dan keterampilan pelaku UMKM Dewi Sri dalam bidang branding, pengemasan, dan pemasaran produk. Kesimpulan: kegiatan pengabdian ini berhasil meningkatkan kapasitas pelaku UMKM Dewi Sri dalam branding, pengemasan, dan pemasaran produk, sehingga berdampak pada peningkatan daya saing dan potensi peningkatan pendapatan usaha secara berkelanjutan. Kontribusi: meningkatkan kemampuan pelaku UMKM dalam mengelola branding dan pemasaran produk secara lebih efektif, serta mendorong pemanfaatan teknologi digital untuk memperluas jangkauan pasar dan meningkatkan daya saing usaha.
Co-Authors Ariani Ariesa Pandanwangi Cama Juli Rianingrum Eko Agung Sugiyarto Ismiyati Hanum Joedawinata, Ahadiat Resky Annisa Damayanti, Resky Annisa