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All Journal Interdisciplinary Social Studies Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain CREATIVE: Jurnal Pengabdian Masyarakat
MT Ardynata
Universitas Dharma Indonesia
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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EKSPLORASI WASTRA BATIK SEBAGAI MEDIA KOMPLEMEN PADA PRODUK HOME DÉCOR BERBAHAN BONGGOL JAGUNG: EXPLORATION OF BATIK WASTRA AS A COMPLEMENTARY MEDIUM IN HOME DÉCOR PRODUCTS MADE FROM CORNCOBS Cama Juli Rianingrum; Ariesa Pandanwangi; Resky Annisa Damayanti; Ariani; MT. Ardynata
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 7 No. 2 (2024): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v7i2.20883

Abstract

This research discusses development problems in the creative industry sector related to the collaboration of two different materials, namely corncob material and cloth material with batik motifs. Indonesia is rich in culture with a variety of traditional wastra or cloth, including batik cloth, woven cloth, songket cloth, and so on. Traditional batik motifs as a characteristic of Indonesian literature are very diverse and have been recognized for their beauty. A mix method was used, namely a qualitative descriptive method and an exploration of the collaboration of two different materials, namely cloth material and corncob material to become home decor products. It is hoped that with the collaborative development of this material into a more modern design work it will be able to give a new feel to a room. The aim of this research is to combine a traditional work, namely batik wastra, into a modern home décor product so that the resulting work is novel in keeping up with the times and market developments, but on the other hand, the nuances of Indonesian tradition are not lost.
PERANCANGAN KARYA VISUAL DALAM KONTEKS IMPLEMENTASI SENI GRAFITI PADA PRODUK BONGGOL JAGUNG “MATAHATI”: DESIGNING VISUAL WORK IN THE CONTEXT OF IMPLEMENTING GRAFFITI ART ON CORNCOB PRODUCTS “MATAHATI” MT Ardynata; Cama Juli Rianingrum; Ahadiat Joedawinata
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22193

Abstract

Designing Visual Work In The Context Of Implementing Graffiti Art On Corncob Products “Matahati”. The rapid development of graffiti art in Indonesia has expanded its application to various media and products. This study aims to design visual works by implementing graffiti art on corncob-based products developed by Matahati. The research focuses on how graffiti art enhances the visual appeal of products targeted at young audiences and children, creating new market segments and increasing sales. A qualitative approach was employed, with the design process consisting of five stages: orientation, analysis, concept, design, and implementation. Data validation was conducted through triangulation using observation, interviews, and questionnaires. The results demonstrate that applying graffiti art to Matahati corncob products successfully introduced visual innovation, enriching the aesthetic appeal and attracting new market segments. This creative touch not only increases product uniqueness but also boosts sales, particularly among those valuing aesthetics and creativity. The study significantly contributes to the creative industry by integrating agricultural waste into innovative product designs, supporting sustainability while enhancing aesthetic value. Overall, the research highlights opportunities for the creative industry to produce products that are both artistic and sustainable.
Pelatihan branding dan desain kemasan sebagai upaya peningkatan penjualan UMKM Dewi Sri Lebakwangi Eko Agung Sugiyarto; Ismiyati Hanum; MT. Ardynata
CREATIVE: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2026): CREATIVE: Jurnal Pengabdian Masyarakat - April
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/creative.v1i2.54

Abstract

Tujuan: untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM Dewi Sri dalam menerapkan strategi branding, memperbaiki kualitas kemasan produk, serta mengoptimalkan pemasaran baik secara offline maupun online guna meningkatkan daya saing dan pendapatan usaha. Metode: menggunakan pendekatan partisipatif yang melibatkan tim pengabdi dan mitra secara aktif melalui tahapan sosialisasi, identifikasi masalah, pelatihan dan pendampingan branding produk, serta evaluasi dan tindak lanjut untuk memastikan keberhasilan penerapan materi pada UMKM Dewi Sri. Hasil: menunjukkan adanya peningkatan pengetahuan dan keterampilan pelaku UMKM Dewi Sri dalam bidang branding, pengemasan, dan pemasaran produk. Kesimpulan: kegiatan pengabdian ini berhasil meningkatkan kapasitas pelaku UMKM Dewi Sri dalam branding, pengemasan, dan pemasaran produk, sehingga berdampak pada peningkatan daya saing dan potensi peningkatan pendapatan usaha secara berkelanjutan. Kontribusi: meningkatkan kemampuan pelaku UMKM dalam mengelola branding dan pemasaran produk secara lebih efektif, serta mendorong pemanfaatan teknologi digital untuk memperluas jangkauan pasar dan meningkatkan daya saing usaha.
Visual Storytelling on Instagram by Eco-Print SMEs: Visual Semiotic Analysis and Brand Communication Strategy of Tiva Craft Ismiyati Hanum; Eko Agung Sugiyarto; MT Ardynata
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1166

Abstract

The rapid growth of digital platforms has created new opportunities for micro, small, and medium enterprises (SMEs) to strengthen brand identity through visual communication. Eco-print-based SMEs possess unique visual assets derived from natural materials and handcrafted processes; however, these potentials are often underutilized in social media branding. This study aims to analyze how Tiva Craft’s Instagram content constructs brand narratives through visual storytelling and to develop a strategic framework for strengthening eco-print SME branding. A descriptive qualitative approach was employed using Roland Barthes’ visual semiotic analysis. Data were collected from 30 purposively selected Instagram posts from the @tiva_craft account during a one-year observation period. The analysis focused on visual elements, caption narratives, and content patterns at denotative, connotative, and mythological levels. The findings reveal that Tiva Craft’s Instagram content is predominantly oriented toward product documentation, particularly products worn by models during activities and event participation, while content highlighting raw materials, production processes, and product uniqueness remains limited. The visual analysis indicates that existing posts primarily communicate literal product information and have not fully developed deeper brand meanings related to sustainability, craftsmanship, and authenticity. This study proposes a five-dimensional visual storytelling framework consisting of raw materials, creative process, finished products, brand values, and community engagement. The framework can support eco-print SMEs in developing more consistent and meaningful digital brand communication. The study concludes that systematic visual storytelling strategies are essential for transforming eco-print products into distinctive brand narratives on Instagram.
Edukasi bantuan hidup dasar bagi kelompok nelayan melalui pendekatan komunikasi visual dan media audiovisual Eko Agung Sugiyarto; Anggraeni Pratama Indrianto; MT Ardynata; Ismiyati Hanum; Kayla Ghayata Amalia Putri; Zahra Inesya Putri
CREATIVE: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2026): CREATIVE: Jurnal Pengabdian Masyarakat - Juli
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/creative.v1i3.79

Abstract

Tujuan: untuk meningkatkan pengetahuan kelompok nelayan mengenai bantuan hidup dasar (BHD) pada kasus tenggelam melalui pendekatan komunikasi visual dan media audiovisual. Metode: kegiatan pengabdian kepada masyarakat ini menggunakan metode edukasi kesehatan melalui pendekatan komunikasi visual berbasis media audiovisual yang dilengkapi ceramah interaktif, pre-test, dan post-test. Kegiatan dilaksanakan pada 6 dan 9 Mei 2026 di pantai Tanjung Kait, desa Tanjung Anom, kabupaten Tangerang, dengan melibatkan 10 orang nelayan sebagai peserta. Hasil: menunjukkan adanya peningkatan pengetahuan nelayan setelah diberikan edukasi, dengan nilai rata-rata meningkat dari 15,70 pada pre-test menjadi 19,40 pada post-test. Selain itu, terjadi pergeseran kategori pengetahuan dari dominan kurang menjadi cukup dan munculnya kategori baik, yang menunjukkan efektivitas media audiovisual dalam meningkatkan pemahaman BHD. Kesimpulan: Pendekatan komunikasi visual melalui media audiovisual efektif dalam meningkatkan pengetahuan kelompok nelayan mengenai bantuan hidup dasar pada kasus tenggelam. Kontribusi: meningkatkan kesiapsiagaan masyarakat pesisir melalui peningkatan pengetahuan BHD dan memberikan model edukasi kesehatan berbasis media audiovisual yang efektif dan dapat diterapkan pada komunitas nelayan lainnya.
Co-Authors Anggraeni Pratama Indrianto Ariani Ariesa Pandanwangi Cama Juli Rianingrum Eko Agung Sugiyarto Eko Agung Sugiyarto Ismiyati Hanum Joedawinata, Ahadiat Kayla Ghayata Amalia Putri Resky Annisa Damayanti, Resky Annisa Zahra Inesya Putri