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All Journal Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Almufi Jurnal Sosial dan Humaniora
Nabila, Sakilatun
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Implementasi Strategis Marketing Plan Berbasis Observasi Lapangan terhadap UMKM Jajanan Kekinian Sebagai Upaya Peningkatan Daya Saing Di Era Digital Hummaira, Salwa Tsabitah; Nabila, Sakilatun; Zaini, Khamarul; Putri, Miftah Komala
Almufi Jurnal Sosial dan Humaniora Vol 2 No 2: Juli 2025
Publisher : Yayasan Almubarak Fil Ilmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63821/ash.v2i2.460

Abstract

Persaingan di era digital menuntut UMKM jajanan kekinian mengadopsi strategi pemasaran digital yang inovatif. Penelitian deskriptif kualitatif ini mengamati lima UMKM di Kota Serang melalui wawancara, observasi, dan dokumentasi untuk menganalisis penggunaan media sosial dan tantangan pemasaran digital. Hasil menunjukkan sebagian besar UMKM menggunakan Instagram dan WhatsApp Business, namun belum maksimal memanfaatkan platform lain seperti TikTok dan e-commerce karena keterbatasan pemahaman dan SDM. Kesimpulannya, strategi pemasaran berbasis observasi lapangan efektif jika didukung pelatihan dan pendampingan untuk meningkatkan kapasitas digital UMKM.
MELODI PEMBELAJARAN : TANTANGAN DAN KEBERHASILAN SENI BUDAYA DI KELAS 5 SDN CITEREP Limas, Nida Nabilah; Setiani, Henny; Anggraeni, Aini; Aliansy, Ananda Putri; Nabila, Sakilatun
Jurnal Likhitaprajna Vol 27 No 2 (2025): September 2025
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/likhitaprajna.v27i2.568

Abstract

Abstract: This study examines the challenges and successes of learning arts and culture in grade 5 at SDN Citerep. The primary issue addressed is a lack of student interest in arts and cultural items, which are frequently viewed as less fascinating and relevant to their daily life. As a result, students engage in less arts and culture-related learning activities. To address this issue, the author employs an innovative learning method that incorporates visual material such as movies and photos, as well as practical activities that actively engage students in the learning process. This strategy aims to create a joyful and participatory learning environment in which students can better understand and appreciate arts and culture. The adoption of this strategy resulted in a significant rise in student interest and participation during the learning process. The research findings show that an interactive and contextual approach can help pupils grasp arts and culture. Finally, by using creative and fascinating learning approaches, problems in learning arts and culture can be solved, and student interest and understanding can be effectively increased.
Co-Authors Aliansy, Ananda Putri Anggraeni, Aini Hummaira, Salwa Tsabitah Limas, Nida Nabilah Putri, Miftah Komala Setiani, Henny Zaini, Khamarul