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All Journal Jurnal Literasiologi AKADEMIK: Jurnal Mahasiswa Humanis Al'Ulum Jurnal Pendidikan Islam
Bafadhal, Izhar
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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MANAJEMEN BRANDING IMAGE DALAM MENINGKATKAN DAYA SAING SEKOLAH MENENGAH PERTAMA NEGERI 28 KERINCI PROVINSI JAMBI Sumirah, Sumirah; Ely, Surayya; Havizah, Eyzi; Bafadhal, Izhar; Damanik, Jainab Rayanti
Jurnal Literasiologi Vol 13 No 3 (2025): Jurnal Literasiologi
Publisher : Yayasan Literasi Kita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47783/literasiologi.v13i3.971

Abstract

Unik suatu lembaga pendidikan. Setiap lembaga memiliki strategi branding yang berbeda, yang dirancang untuk memberikan gambaran yang jelas kepada masyarakat. Oleh karena itu, sangat penting bagi sekolah untuk mengelola branding image dengan baik agar memberikan manfaat bagi kedua belah pihak. Penelitian ini bertujuan untuk mengetahui bagaimana manajemen branding image dalam meningkatkan daya saing di SMP N 28 Kerincidan untuk menemukan kendala dan solusi untuk masalah tersebut. Studi ini dilakukan dengan metode kualitatif dengan pendekatan deskriptif. Untuk mengumpulkan data, observasi, wawancara, dan dokumentasi digunakan. Setelah itu, data dianalisis dengan mengurangi, menampilkan, dan membuat kesimpulan. Subjek penelitian ini adalah kepala sekolah, guru, dan siswa. Hasil penelitian: (1) Manajemen Branding Image dalam meningkatkan daya saing di SMP N 28 Kerincisebagai berikut: a). Peningkatan kualitas Sumber Daya Manusia (SDM). b). Peningkatan kualitas sarana dan prasarana sekolah, serta 3). Mempromosikan kegiatan dan keunggulan sekolah ke media sosial untuk menarik minat masyarakat. (2) Faktor pendukung dan penghambat manajemen branding image di SMP N 28 Kerinci, meliputi: a). Faktor pendukung, yaitu manajemen sumber daya manusia (SDM) yang baik, keberadaan sarana dan prasarana yang memadai dan lokasi sekolah yang strategis.b)Faktor penghambat, yaitu kurangnya disiplin siswa, pendanaan sekolah yang masih belum maksimal serta kurang koordinasi. (3) Solusi dalam mengatasi faktor penghambat manajemen branding image dalam meningkatkan daya saing SMP N 28 Kerinciyaitu: a). Kedisiplinan, yaitu dengan mengadakan pemeriksaan setiap pagi dan penanaman nilai moralitas pada siswa, b). Pendanaan, yaitu dengan menentukan program skala prioritas untuk mengefisiensi dana, c). Meningkatkan komunikasi antar pegawai baik tenga pendidik dan tenaga kependidikan.
IMPLEMENTASI KEBIJAKAN PENDIDIKAN ISLAM DALAM PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN SATU ATAP 10 SAROLANGUN Ridwan, Ahmad; Madyan, M; Bafadhal, Izhar; Damanik, Jainab Rayanti
Al’ulum Jurnal Pendidikan Islam Vol. 5, No. 2 September 2025
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/alulum.709

Abstract

The purpose of this study is to examine the implementation of Islamic education policies in Islamic Education (PAI) learning at SMPN Satu Atap 10 Sarolangun and to explore the roles of teachers, principals, and the surrounding community in supporting this implementation. This research employed a qualitative approach with field studies conducted at SMPN Satu Atap 10 Sarolangun through observations, interviews, and documentation with selected informants. Data were analyzed using the Miles, Huberman, and Saldaña model with triangulation to ensure the validity of the findings. The results indicate that the implementation of Islamic education policies at SMPN Satu Atap 10 Sarolangun is effectively carried out through the synergy of teachers, principals, and the community. PAI teachers play a central role in both teaching and character development, principals provide policy and managerial support, while the community, particularly parents and religious leaders, reinforces Islamic values through active participation. Despite limited facilities, this collaboration fosters a religious and conducive learning environment in the rural context.
Transformasi Digital Islam di Kota Jambi : Kajian terhadap Orientasi Baru Pembelajaran Berbasis Teknologi Jamrizal, Jamrizal; Bafadhal, Izhar
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1551

Abstract

The rapid advancement of digital technology has significantly impacted the education sector, including Islamic education in Jambi City. Islamic institutions have gradually integrated digital platforms to support teaching and learning processes, leading to more flexible and interactive ways of delivering religious content. This study aims to explore how new orientations in technology-based learning are being implemented in Islamic education within the socio-cultural context of Jambi. Using a qualitative descriptive approach and library research method, data were collected from relevant scientific literature, government documents, and digital publications. The findings reveal a clear transformation from traditional to digital Islamic learning models, characterized by the use of online platforms, multimedia content, and social media-based religious education. Teachers have adopted the role of digital facilitators, while students have become more active and independent learners. Despite notable challenges such as limited access to technology and low digital literacy, the integration of digital tools has opened up opportunities for creative, contextual, and inclusive Islamic education. This research contributes to the theoretical understanding of digital transformation in religious education and offers practical insights into developing localized digital learning strategies rooted in Islamic values and cultural identity.
Co-Authors Ahmad Ridwan Damanik, Jainab Rayanti Ely, Surayya Havizah, Eyzi Jamrizal, Jamrizal Madyan, M Sumirah Sumirah