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All Journal Jurnal Literasiologi AKADEMIK: Jurnal Mahasiswa Humanis Al'Ulum Jurnal Pendidikan Islam
Damanik, Jainab Rayanti
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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MANAJEMEN BRANDING IMAGE DALAM MENINGKATKAN DAYA SAING SEKOLAH MENENGAH PERTAMA NEGERI 28 KERINCI PROVINSI JAMBI Sumirah, Sumirah; Ely, Surayya; Havizah, Eyzi; Bafadhal, Izhar; Damanik, Jainab Rayanti
Jurnal Literasiologi Vol 13 No 3 (2025): Jurnal Literasiologi
Publisher : Yayasan Literasi Kita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47783/literasiologi.v13i3.971

Abstract

Unik suatu lembaga pendidikan. Setiap lembaga memiliki strategi branding yang berbeda, yang dirancang untuk memberikan gambaran yang jelas kepada masyarakat. Oleh karena itu, sangat penting bagi sekolah untuk mengelola branding image dengan baik agar memberikan manfaat bagi kedua belah pihak. Penelitian ini bertujuan untuk mengetahui bagaimana manajemen branding image dalam meningkatkan daya saing di SMP N 28 Kerincidan untuk menemukan kendala dan solusi untuk masalah tersebut. Studi ini dilakukan dengan metode kualitatif dengan pendekatan deskriptif. Untuk mengumpulkan data, observasi, wawancara, dan dokumentasi digunakan. Setelah itu, data dianalisis dengan mengurangi, menampilkan, dan membuat kesimpulan. Subjek penelitian ini adalah kepala sekolah, guru, dan siswa. Hasil penelitian: (1) Manajemen Branding Image dalam meningkatkan daya saing di SMP N 28 Kerincisebagai berikut: a). Peningkatan kualitas Sumber Daya Manusia (SDM). b). Peningkatan kualitas sarana dan prasarana sekolah, serta 3). Mempromosikan kegiatan dan keunggulan sekolah ke media sosial untuk menarik minat masyarakat. (2) Faktor pendukung dan penghambat manajemen branding image di SMP N 28 Kerinci, meliputi: a). Faktor pendukung, yaitu manajemen sumber daya manusia (SDM) yang baik, keberadaan sarana dan prasarana yang memadai dan lokasi sekolah yang strategis.b)Faktor penghambat, yaitu kurangnya disiplin siswa, pendanaan sekolah yang masih belum maksimal serta kurang koordinasi. (3) Solusi dalam mengatasi faktor penghambat manajemen branding image dalam meningkatkan daya saing SMP N 28 Kerinciyaitu: a). Kedisiplinan, yaitu dengan mengadakan pemeriksaan setiap pagi dan penanaman nilai moralitas pada siswa, b). Pendanaan, yaitu dengan menentukan program skala prioritas untuk mengefisiensi dana, c). Meningkatkan komunikasi antar pegawai baik tenga pendidik dan tenaga kependidikan.
IMPLEMENTASI KEBIJAKAN PENDIDIKAN ISLAM DALAM PEMBELAJARAN PENDIDIKAN AGAMA ISLAM DI SMPN SATU ATAP 10 SAROLANGUN Ridwan, Ahmad; Madyan, M; Bafadhal, Izhar; Damanik, Jainab Rayanti
Al’ulum Jurnal Pendidikan Islam Vol. 5, No. 2 September 2025
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/alulum.709

Abstract

The purpose of this study is to examine the implementation of Islamic education policies in Islamic Education (PAI) learning at SMPN Satu Atap 10 Sarolangun and to explore the roles of teachers, principals, and the surrounding community in supporting this implementation. This research employed a qualitative approach with field studies conducted at SMPN Satu Atap 10 Sarolangun through observations, interviews, and documentation with selected informants. Data were analyzed using the Miles, Huberman, and Saldaña model with triangulation to ensure the validity of the findings. The results indicate that the implementation of Islamic education policies at SMPN Satu Atap 10 Sarolangun is effectively carried out through the synergy of teachers, principals, and the community. PAI teachers play a central role in both teaching and character development, principals provide policy and managerial support, while the community, particularly parents and religious leaders, reinforces Islamic values through active participation. Despite limited facilities, this collaboration fosters a religious and conducive learning environment in the rural context.
Efektivitas Sistem Pembelajaran Jarak Jauh dalam Meningkatkan Literasi Teknologi Pendidikan Islam di Daerah Rural (Studi di Sarolangun) Damanik, Jainab Rayanti; Jamrizal, Jamrizal; Yunus, Abdullah
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1535

Abstract

The rapid advancement of digital technology, accelerated by the COVID-19 pandemic, has significantly transformed educational systems worldwide, including Islamic education in rural areas. However, implementing distance learning (DL) in these settings presents unique challenges due to limited infrastructure, low digital literacy, and socioeconomic disparities. This study aims to evaluate the effectiveness of distance learning in enhancing technological literacy within Islamic education in rural Sarolangun, Indonesia. A qualitative approach was employed through a systematic literature review, focusing on scholarly works related to distance education, digital literacy, and Islamic pedagogy in rural contexts. Data were gathered from academic databases using keywords such as "distance learning," "digital literacy," "Islamic education," and "rural area." The findings reveal that while digital platforms can effectively support cognitive learning, they often fall short in addressing affective and psychomotor domains crucial to Islamic education. The study also highlights the importance of integrating Islamic values into digital pedagogy to maintain spiritual authenticity. The research suggests that blended learning models combining online and face-to-face approaches offer a more adaptable solution for rural Islamic schools. Nevertheless, ongoing challenges such as technological inequity, insufficient teacher training, and cultural resistance to change must be addressed. These insights provide a foundation for designing contextually relevant and value-based distance education strategies that align with the needs and realities of rural Muslim communities.
Co-Authors Ahmad Ridwan Bafadhal, Izhar Ely, Surayya Havizah, Eyzi Jamrizal, Jamrizal Madyan, M Sumirah Sumirah Yunus, Abdullah