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All Journal Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian West Science West Science Business and Management
Fransiska, R. Meutia
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Influence of Digital Literacy, Learning Access and Participation on Marketing Employee Competence through the Utilization of Integrated Learning Systems at PT. Bank XXXX Regional Office XXX Fransiska, R. Meutia; Lumbanraja, Prihatin; Absah, Yeni
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14935

Abstract

Digital transformation in banking is crucial for enhancing employee competencies, especially in marketing roles, amid rapid technological changes. However, challenges such as limited digital literacy, restricted access to learning platforms, and low participation in online training hinder employees' ability to meet the demands of the digital banking sector. This study explores how digital literacy, learning access, and participation affect marketing staff competencies at PT. Bank XXXX, with integrated learning systems utilization. Using a quantitative approach, data from surveys, interviews, and documents are analyzed. The research conducted from October 2024 to June 2025, show that improving digital literacy, access to learning resources, and participation positively impact competencies, with integrated learning systems strengthening these effects, supporting the bank’s digital transformation.
The Effect of Digital Recruitment Platform and Accessibility on the Recruitment and Selection Effectiveness at a State-Owned Bank in North Sumatra Fransiska, R. Meutia; Dwiana, Fitri; Manurung, Johan; Dalimunthe, Ritha F.
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1389

Abstract

This study examines the effect of digital recruitment platforms and accessibility on recruitment and selection effectiveness at a state-owned bank in North Sumatra. This quantitative research employed simple random sampling to obtain 100 job applicants as respondents from a population of 308 applicants across 14 branch offices. Data collection utilized closed questionnaires, unstructured interviews, and documentation. Multiple linear regression analysis revealed that digital recruitment platforms and accessibility simultaneously influence recruitment effectiveness (F = 129.612, p < 0.001). Partially, digital recruitment platforms significantly influence recruitment effectiveness (β = 0.826, t = 15.357, p < 0.001), while accessibility shows a smaller but significant effect (β = 0.111, t = 2.065, p < 0.05). The regression model explains 72.2% of the variance in recruitment effectiveness (Adjusted R² = 0.722). This study demonstrates the crucial role of digital platforms in enhancing recruitment effectiveness in the banking sector, particularly for state-owned banks adapting to digital transformation
Pemberdayaan Aplikasi Digital Shop/Tokopedia Untuk Memaksimalkan Penjualan UMKM Gang Perwira Medan Anum, Putri Latifah; Fransiska, R. Meutia; Sitinjak, Pesta Damayanti; Dwiana, Fitri; Sembiring, Robert Sanjaya; Absah, Yeni; Sabila, Jihan
Jurnal Pengabdian West Science Vol 3 No 12 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i12.1760

Abstract

Pemberdayaan aplikasi digital shop/Tokopedia bertujuan untuk memaksimalkan penjualan UMKM Gang Perwira Medan. Pesatnya kemajuan e-commerce juga telah membawa transformasi signifikan. Kemajuan e-commerce seperti Tokopedia di Indonesia mengalami perkembangan pesat dan menjadi trend belanja online masyarakat Indonesia. Untuk itu pemberdayaan Tokopedia menjadi salah satu upaya positif, sehingga pelaku usaha khususnya Gang Perwira Medan dapat memaksimalkan penjualan. Penelitian ini dilakukan dengan menggunakan observasi, pelatihan dan pendampingan. Hasilnya pemberdayaan aplikasi digital shop/Tokopedia untuk memaksimalkan penjualan UMKM Gang Perwira Medan dapat memberikan dampak positif dalam keberlangsungan UMKM dan peningkatan penjualan. Kegiatan ini memberikan pengetahuan dan juga keterampilan kepada 20 UMKM Gang Perwira dalam berjualan online di Tokopedia dan kedepannya meningkatkan penjualan pula
Co-Authors Anum, Putri Latifah Dalimunthe, Ritha F. Dwiana, Fitri Manurung, Johan Prihatin Lumbanraja Sabila, Jihan Sembiring, Robert Sanjaya Sitinjak, Pesta Damayanti yeni absah