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Naska N, Naska N
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Economics, Econometrics & Finance

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Does Purchase Decision Still Relevant To Mediate Customer Satisfaction For Aqua Bottled Water Products? Ramli S; Abdullah, M Said; Barung, Rachmat; Naska N, Naska N; Syahril, Syahril
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.90

Abstract

This study wants to test whether the marketing mix, consumer behaviour and brand image are still relevant to be used as a marketing medium for mineral water products in the Aqua market to provide consumer satisfaction in making purchases amid the existence of competing products that interfere with the market share of Aqua products in West Sulawesi. The sample used 270 with porposive sampling technique with the covariance based structural equation model (CB-SEM) research method analysing respondent response data. Research findings marketing mix, consumer behavior has a significant effect on purchasing decisions, brand image has an insignificant effect on purchasing decisions, marketing mix has an insignificant effect on customer satisfaction, consumer behavior, brand image has a significant effect on customer satisfaction, marketing mix, consumer behavior mediated buying decision has a significant effect on customer satisfaction, brand image mediated buying decision has an insignificant effect on customer satisfaction
Pengaruh Profesionalisme Kerja, Stres Kerja dan Psikologis Karyawan terhadap Kinerja Karyawan pada PT BFI Cabang Mamuju Halim, Agus; Ramadhan, Adam; Yeni, Hari; Naska N, Naska N
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i1.63

Abstract

PT BFI Finance is one of the companies engaged in financing. This company is an independent company that has branches in various regions, one of which is in Mamuju which was established on October 11, 2010. This research was conducted with the aim of knowing the effect of work professionalism, work stress and employee psychology on employee performance at PT BFI Finance Mamuju Branch. This research uses quantitative methods, with sample withdrawal using probability sampling techniques with 30 respondents. Data collection was carried out by observation, interviews, and distributing questionnaires directly to respondents. Testing the quality of research instruments using validity tests, and reliability tests. The analytical tool used is multiple linear regression analysis, then hypothesis testing using partial test (t statistical test), and simultaneous test (F statistical test). The research results obtained (1) work professionalism has a significant partial effect on employee performance. (2) job stress has a partial and significant effect on employee performance. (3) employee psychology has a partial and significant effect on employee performance. (4) Work professionalism, work stress and employee psychology simultaneously have a significant and significant effect on employee performance
Co-Authors Adam Ramadhan Agus Halim, Agus Barung, Rachmat Hari Yeni M Said Abdullah Ramli S Syahril Syahril