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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Paradoks : Jurnal Ilmu Ekonomi JER Joong-Ki Journal of Management Branding
Ramli S
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pemberdayaan UMKM Melalui Strategi Pemasaran Dan Diversifikasi Produk Pelaku Usaha Perempuan Di Desa Mekatta Selatan Ramli S; Nurfaidah, Nurfaidah; Syahril, Syahril; Dewi Widiyastutin Suripto; Rachmat Barung; Hebron, Hebron; Azizah Amini
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.9517

Abstract

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mekatta Selatan terarah dan berkelanjutan diharapkan tidak hanya meningkatkan skala usaha, tetapi juga mendorong transformasi UMKM ke arah yang lebih modern dan inovatif, Oleh karena itu, penting untuk memahami strategi pemasaran produk, potensi dari upaya pemberdayaan UMKM agar dapat merancang pendekatan yang lebih efektif dan berdampak melalui diversifikasi produk. pelaku UMKM menunjukkan peningkatan pemahaman terhadap pentingnya strategi pemasaran yang efektif, seperti pemanfaatan media sosial, pembuatan konten digital, dan penggunaan marketplace. Pelatihan diberikan mengenai digital marketing, branding, dan customer engagement yang dapat membantu pelaku usaha UMKM membangun citra usaha dan produk dimata konsumen. Pendampingan rutin untuk pemantauan dan evaluasi penerapan strategi yang diajarkan. Pendampingan rutin merupakan tahap lanjutan yang sangat penting dalam proses pemberdayaan UMKM. Setelah strategi pemasaran dan diversifikasi produk diajarkan, perlu dilakukan pemantauan dan evaluasi secara berkala untuk memastikan bahwa materi dan keterampilan yang telah diberikan benar-benar diterapkan oleh pelaku UMKM Perempuan di Desa Mekatta Selatan Kecamatan Malunda Kabupaten Majene Provinsi Sulawsi Barat.
Analisis Strategi Pemasaran Dengan Menggunakan Analisis SWOT dalam Meningkatkan Volume Penjualan Di Toko Terang Abadi di Kecamatan Papalang Muhammad Risal; Ramli S; Suharlina
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1506

Abstract

Marketing strategy plays a highly strategic role in driving the business growth of Toko Terang Abadi. Amid increasingly competitive market conditions, it serves as a vital tool for enhancing the company’s economic value. By implementing appropriate and innovative strategies, Toko Terang Abadi has the potential to attract new customers while maintaining the loyalty of existing ones. This study was conducted at Toko Terang Abadi, located in Papalang District, with the aim of formulating an effective marketing strategy to increase sales volume. A quantitative approach was employed, with Toko Terang Abadi as the subject and its marketing strategy as the object of the research. The data collected were analyzed using the SWOT method to identify the company’s strengths, weaknesses, opportunities, and threats. The results of the SWOT analysis indicate that Toko Terang Abadi is positioned in Quadrant I, signifying a strong internal position combined with substantial external opportunities for business expansion. This favorable position suggests that the company is well-suited to adopt an aggressive strategy—one that emphasizes active business expansion and optimizes growth potential by leveraging internal strengths to seize market opportunities. Based on these findings, it is recommended that the management of Toko Terang Abadi continue to pursue business expansion by opening new branches in other regions. Such initiatives are expected to strengthen the company's market position and provide a competitive advantage over other retail businesses.
The Effect Of Information Access And Facilities On Student Services In The Management Study Program At Muhammadiyah University Of Mamuju Muh. Iksan; Ramli S; Agus Halim
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1864

Abstract

This study aims to analyze the effect of access to information and facilities on student services in the Management Study Program at Muhammadiyah University Mamuju. The background of this study is based on the importance of improving the quality of academic services through the provision of transparent access to information and adequate facilities to create student satisfaction. The research method used was quantitative with accidental sampling technique, involving 95 respondents who were students of the Management Study Program. The research instrument was tested through validity and reliability tests, and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results showed that, partially, the information access variable had a significant effect on student services with a t-value of 2.921 > t-table 1.986 and sig. 0.004 < 0.05. Similarly, facilities have a significant effect with a t-value of 4.162 > t-table 1.986 and sig. 0.000 < 0.05. Simultaneously, information access and facilities have a significant effect on student services with an F-value of 19.350 > F-table 3.095 and sig. 0.000 < 0.05. The coefficient of determination (R²) of 0.296 indicates that the two independent variables are able to explain 29.6% of the variation in student services, while the remaining 70.4% is influenced by other factors outside the scope of this study. This study concludes that access to information and facilities are important factors in improving the quality of student services, although their contribution is relatively weak. Therefore, attention needs to be paid to other factors such as the quality of human resources, organizational management, and service culture to strengthen student satisfaction in the higher education environment
Does Purchase Decision Still Relevant To Mediate Customer Satisfaction For Aqua Bottled Water Products? Ramli S; Abdullah, M Said; Barung, Rachmat; Naska N, Naska N; Syahril, Syahril
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.90

Abstract

This study wants to test whether the marketing mix, consumer behaviour and brand image are still relevant to be used as a marketing medium for mineral water products in the Aqua market to provide consumer satisfaction in making purchases amid the existence of competing products that interfere with the market share of Aqua products in West Sulawesi. The sample used 270 with porposive sampling technique with the covariance based structural equation model (CB-SEM) research method analysing respondent response data. Research findings marketing mix, consumer behavior has a significant effect on purchasing decisions, brand image has an insignificant effect on purchasing decisions, marketing mix has an insignificant effect on customer satisfaction, consumer behavior, brand image has a significant effect on customer satisfaction, marketing mix, consumer behavior mediated buying decision has a significant effect on customer satisfaction, brand image mediated buying decision has an insignificant effect on customer satisfaction
Too Much to Choose: How Product Overload in Retail Leads to Consumer Decision Fatigue? Ramli S; Dahri, Nur Wahyunianti; Aqil, Muhammad; Nurfaidah
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The sample used consisted of 300 respondents, selected using purposive sampling techniques. The present study employed a covariance-based structural equation modeling (CB-SEM) approach to analyze the data collected from respondents. The findings indicated that the marketing mix and consumer behavior exert a substantial influence on purchasing decisions, while brand image demonstrated an absence of significant impact. Furthermore, the marketing mix does not exert a substantial influence on customer satisfaction. Consumer behavior and brand image are found to have a significant impact on customer satisfaction. The marketing mix and consumer behavior, which serve as mediators in purchasing decisions, have been demonstrated to exert a significant influence on customer satisfaction. Conversely, brand image, which functions as a mediator in purchasing decisions, has been found to have an insignificant influence on customer satisfaction.
Co-Authors Agus Halim Azizah Amini Barung, Rachmat Dewi Widiyastutin Suripto Hebron, Hebron M Said Abdullah M. Risal Muh. Iksan Muhammad Aqil Naska N, Naska N Nur Wahyunianti Dahri Nurfaidah Nurfaidah Nurfaidah Rachmat Barung Suharlina Syahril Syahril