Article Per Year (5 Year)
p-Index From 2021 - 2026
1.556
P-Index
This Author published in this journals
All Journal International Journal of Social Science and Business International Journal of Supply Chain Management JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Humanities and Social Studies JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Jurnal Ilmiah Manajemen Kesatuan International Journal of Business, Economics, and Social Development International Journal of Research in Community Services International Journal of Engagement and Empowerment (IJE2) Rudence: Rural Development for Economic Resilience Essence: Entrepreneurship and Small Business Research for Economic Resilience Jurnal Magister Akuntansi Trisakti
Retno Martanti Endah Lestari
Universitas Pakuan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Adoption Of Green Marketing Driven By Sustainable Environmental Initiatives In The Food And Beverage Sector Puspitasari, Ratih; Lestari, Retno Martanti Endah; Mulyana, Mumuh; Mashadi, Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3128

Abstract

This study explores the adoption of green marketing strategies in the food and beverage industry within Bogor City, Indonesia. Employing a descriptive qualitative method, data were collected through questionnaires distributed to 146 industry managers across six sub-districts. The study evaluates the implementation of the green marketing mix—green product, green price, green place, and green promotion—using a holistic multiple case study design. Findings reveal a strong commitment to environmental sustainability, demonstrated by the use of eco-friendly raw materials, recyclable packaging, and environmentally focused promotional strategies. This research contributes to the existing literature by focusing on a specific industrial sector in a developing country context. It also emphasizes the growing role of consumer awareness in driving sustainable business practices. Keywords: Green Marketing, Sustainable Environmental Efforts, Environmental Impact, food and beverage industry
Co-Authors Abdul Kohar Agung Fajar Ilmiyono Aqieda, Fahmi Kaffata Atika Yunia Nuraeli Prasetia Bayu Benedictus Cytra Anggy Mulyono Devia Leviasari Dewi Taurusyanti Eka Deviani Fahmi Kaffata Aqieda Fahmi Kaffata Aqieda Fidela Naomi Hakim, Muhammad Mahdi Hamzah Hamzah Hasrul Hasrul Hasrul Hasrul Hendro Sasongko Herman Herman, Herman Ida Farida Ida Farida Jalaludin Al Mahali Johari, Razana Juhaida Khakimov, Boburbek Akmaljon Ugli Lilis Khotijah Mashadi Mashadi Masruroh MASRUROH Masruroh Masruroh Muhammad Mahdi Hakim Muhammad Mahdi Hakim Mulyono, Cytra Anggy Mumuh Mulyana Novita Sari Novita Sari Puspita Sari, Putri Putri Permatasari Putri Permatasari, Putri Putri Puspita Sari Raffa Adi Galuh Ratih Puspitasari Rino Indira Gusniawan Rochman Marota Siti Maimunah Suardi, Hasbi Rizki Turdikulov, Farrukh Ravshanjon Ugli Wahyudin Zarkasyi Widyowati, Mutiara Puspa Yuary Farradia