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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) IJEBD (International Journal Of Entrepreneurship And Business Development) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal ABM Mengabdi Jurnal Abdimas Kartika Wijayakusuma Utsaha: Journal of Entrepreneurship Essence: Entrepreneurship and Small Business Research for Economic Resilience INQUISITIVE: International Journal of Eonomic Multidisciplinary Indonesian Center Journal Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Rully, Tutus
Universitas Pakuan
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Ai-Diven Personalisasi Rekomendasi Konten dan Kepuasan Pengguna dalam Meningkatkan Engagennt Pengguna Netflix Al- Hafiz, Zidan Akbar; Rully, Tutus; Hikam, Ahmad Badru; Kamil, M Ihsan; Putra, Muhammad Denis Pratama; Pratama, Lanang Galih; Ar-Rasyid, Muhammad Fattah; Andriyansyah, Andriyansyah
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 3 No. 4 (2025)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v3i4.1676

Abstract

The rapid development of Artificial Intelligence (AI) has transformed digital marketing strategies, particularly through the implementation of AI-driven personalization in streaming service platforms. Netflix is one of the leading platforms that utilizes AI-based recommendation systems to deliver content tailored to users’ preferences. This study aims to examine the effect of AI-driven personalization on Netflix user engagement, with user satisfaction acting as a mediating variable. A quantitative research approach was employed, with data collected through questionnaires distributed to Netflix users. The data were analyzed using multiple linear regression analysis, supported by validity, reliability, and classical assumption tests. The results indicate that AI-driven personalization has a significant positive effect on user engagement. Furthermore, user satisfaction also shows a positive influence and plays a mediating role in strengthening the relationship between AI-driven personalization and user engagement. These findings suggest that relevant, accurate, and user-friendly content recommendations enhance user satisfaction and foster sustained user engagement. This study provides theoretical contributions to AI-based digital marketing literature and practical implications for Netflix in optimizing personalization strategies to improve user loyalty and engagement in the era of Marketing 6.0.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE DI KOTA BOGOR: THE EFFECT OF PRODUCT QUALITY AND PRICE ON IPHONE SMARTPHONE PURCHASE DECISIONS IN BOGOR CITY Davina Zahrani; Tutus Rully; Divani Sri Lestari; Niken dwi Nofiyanti; Elga Mustika; Muhamad Nabil Rifan; Chusnul Fadhila; Muhamad Shendy Maulana
Jurnal Aplikasi Manajemen dan Bisnis Vol. 6 No. 2 (2026): Jurnal Aplikasi Manajemen dan Bisnis April 2026
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/jamb.v6i2.11752

Abstract

Perkembangan teknologi digital mendorong peningkatan penggunaan smartphone sebagai perangkat utama dalam menunjang aktivitas masyarakat modern. Salah satu produk smartphone premium yang memiliki tingkat permintaan tinggi di Indonesia adalah iPhone. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian smartphone iPhone di Kota Bogor. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Data diperoleh melalui penyebaran kuesioner kepada konsumen pengguna iPhone di Kota Bogor dengan teknik pengambilan sampel purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda disertai uji validitas, reliabilitas, uji asumsi klasik, serta uji hipotesis. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, harga berpengaruh positif dan signifikan terhadap keputusan pembelian, serta kualitas produk dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian smartphone iPhone di Kota Bogor. Temuan ini mengindikasikan bahwa persepsi konsumen terhadap kualitas dan kesesuaian harga merupakan
ANALYSIS OF THE RELATIONSHIP OF THE WORK ENVIRONMENT AND JOB SATISFACTION OF NURSES IN REGIONAL HOSPITALS Herman; Tutus Rully; Intan Fadillah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1089

Abstract

A healthy and safe environment is essential, because a healthy and secure environment can make a person work quietly, and the results of work are expected to meet the established standards. Job satisfaction is one of the factors that influences the working environment. This research aims to determine the relationship between the work environment and the job satisfaction of nurses in regional general hospitals in Bogor City. This study uses a quantitative approach. Data were collected by distributing questionnaires to 80 respondents. The sampling technique for this research uses saturated sampling. The analysis technique for this research is descriptive analysis, correlation coefficients (Rank Spearman), coefficient of determination r2, and correlation coefficient hypothesis. This research shows a strong relationship between work environment and job satisfaction based on the results of the Rank Spearman correlation coefficient of 0,759 and from the results of the coefficient of determination is it known that work environment has a positive relationship with a value of r2 = 66,1%. Hypothesis test results in tcount>ttable (10,292>1,664), Ho is rejected and Ha is accepted
PRODUCT DEVELOPMENT STRATEGY FOR FARMER GROUPS IN THE DIGITAL ERA BASED ON URBAN FARMING IN CIOMAS RAHAYU VILLAGE Sri Hidajati Ramdani; Tutus Rully; Eka Patra; Yohanes Indrayono
INQUISITIVE : International Journal of Economic Vol. 6 No. 2 (2026): June
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/inquisitive.2026.9409

Abstract

Ciomas Rahayu Village is one of the villages located in Bogor Regency and has area of 88.450 ha. However, 70% of the land in this village is used for residential needs, resulting in a lack of vacant lang, wich necessitates the implementation of the urban farming in the Farmer Groups (Poktan) and Woman Farmer Groups (KWT) to utilize the remaining land productive. Ciomas Rahayu Village has 5 Poktan dan 1 KWT that produce organic vegetables and organic freshwater fish. Seeing the opportunity to develop products from Poktan and KWT, this research aims to formulate an alternative product development strategy by adjusting to technological developments and describing the factors that need to be considered in Ciomas Rahayu Village. This research is descriptive with qualitative approach. The sampling method used was purposive sampling. The data obtained were analyzed using SWOT analysis. The result show that the alternative strategies generated are implementing product development to increase the product's value added and quality, and implementing digital marketing to reach a wider market.
PENGGUNAAN METODE CENTER OF GRAVITY DALAM PENENTUAN LOKASI GUDANG TERHADAP MEMINIMKAN BIAYA TRANSPORTASI PADA PT ELANGPERDANA TYRE INDUSTRY Tutus Rully; Deiya Caesar Aldenia
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 1 (2014): Vol 6, No 1 (2014)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v6i1.494

Abstract

ABSTRAK PT Elangperdana Tyre Industry adalah perusahaan yang memproduksi ban untuk semua kendaraan besar maupun kecil. Kegiatan penelitian pada PT. Elangperdana Tyre Industry bertujuan untuk mengetahui dengan adanya gudang di Bogor memperlihatkan adanya biaya transportasi yang dikeluarkan perusahaan sangat besar, dikarenakan adanya jarak yang jauh antar gudang dengan para distributor. Metode analisis yang digunakan adalah dengan menggunakan metode center of gravity. Dari hasil perhitungan dengan menggunakan metode center of gravity maka dapat di tentukan lokasi gudang baru dengan titik koordinat X = 122, Y = 22, yang berlokasi di Solo. Dengan lokasi gudang baru tersebut maka akan meminimkan jarak tempuh dan biaya transportasi dari gudang awal di Bogor terhadap gudang baru yang berlokasi di Solo. Kata kunci : jarak, gudang, center of gravity, biaya.
PERENCANAAN PENGUKURAN KERJA DALAM MENENTUKAN WAKTU STANDAR DENGAN METODE TIME STUDY GUNA MENINGKATKAN PRODUKTIVITAS KERJA PADA DIVISI POMPA MINYAK PT BUKAKA TEKNIK UTAMA TBK. Tutus Rully; Noni Tri Rahmawati
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 1 (2015): Vol 1, No 1 (2015)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v1i1.442

Abstract

The purpose of this study was to determine the workers planning work measurement, to determine the productivity of the workers, and to determine the measurement of work in improving the productivity of workers. The method used is a case study and one of measurement method used is a work time study. Results and discussion of this research is a discrepancy between theory and phenomena that occur in the company, that there are some workers who use idle time and personal time more than 20% (96 minutes) of total working time. Lack supervision on the discipline of working time and standard time greatly affect the productivity levels of workers. With the use of a good standard time, labor productivity increased as indicated by the number of units produced of two workers from 11 units to 14 units.
ANALISIS WAKTU STANDAR TERHADAP KELANCARAN PROSES PRODUKSI PADA PT AQUA GOLDEN MISSISSIPPI Tutus Rully; Julian Fadli
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 2 (2013): Vol 5, No 2 (2013)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v5i2.572

Abstract

ABSTRAKAnalisis waktu standar merupakan salah satu analisis yang sering dipakai perusahaan untuk mengetahui kinerja pegawai. Dalam analisis waktu standar digunakan metode studi waktu untuk menentukan waktu rata-rata per elemen kerja, menghitung waktu normal dan menghitung waktu standar dalam proses produksi.Penelitian ini bertujuan untuk mengetahui kelancaran proses produksi pada PT. Aqua Golden Mississippi. Menggunakan jenis penelitian deskriptif eksploratif, metode yang digunakan studi kasus, adapun metode analisis yang digunakan adalah metode studi waktu dan tingkat produktivitas.Berdasarkan hasil penelitian maka dapat disimpulkan kelancaran proses produksi berjalan dengan lancar setelah dihitung waktu standar menggunakan metode analisis studi waktu. Analisis waktu standar sangat baik digunakan untuk mengetahui kinerja pegawai, untuk selanjutnya dapat dihitung tingkat produktivitasnya. Sehingga proses produksi dapat berjalan dengan lancar.Kata Kunci : Analisis waktu standar, proses produksi.
PERANAN PENGENDALIAN MUTU DENGAN MENGGUNAKAN METODE SQC DAN DIAGRAM SEBAB AKIBAT GUNA MENGURANGU PRODUK CACAT PADA OZI AIRCRAFT MODELS Tutus Rully; Ardiansyah Nurrohman
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 2 (2013): Vol 5, No 2 (2013)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v5i2.708

Abstract

ABSTRAKOzi Aircraft Models adalah perusahaan yang bergerak dibidang manufaktur, denganberkembangannya teknologi dan informasi dijamanin membuat perusaahaan sulitmempertahankan stabilitas perusahaannya dengan persaingan perusahaan yang sejenis.Tujuan penelitian ini dilakukan adalah untuk mengatasi masalah produk cacat, makadibutuhkannya pengendalian mutu terhadap proses produksi untuk mengetahui seberapabesar produk cacat yang dihasilkan kemudian untuk melihat dimana letak kesalahan disaatproses pruksi saat berlangsung.Berdasarkan uraian di atas penulis melakukan penelitian pada Ozi Aircraft Models, makadidapatlah tingkat-tingkat kerusakan produk sebesar 1.63% CL, 3,37% UCL dan -0,10%LCL. Seta jumlah produk cacat berdasarkan jenisnya keropos 27, 12%, permukaan masihkasar 16,95%, lecet 22,88%, warna pudar 16,10% dan patah 16,95%. Hal ini disebabkan olehpemilihan bahan baku yang kurang selektif hingga produk yang dihasilkan kurang baik, umurmein yang sudah tua sehingga banyak komponen mesin yang haus dan tenaga ahli yangkurang terampil atau kurang konsentrasi dalam pengerjaannya.Berdasarkan analisa penulis dengan melihat data yang ada penulis dapat menyimpulkanbahwa proses produksi yang dilakukan oleh Ozi Aircraft Models belum baik.Kata kunci : produksi dan operasi, mutu, pengendalian mutu, dan produk cacat.
ANALISIS KEBIJAKAN PEMELIHARAAN MESIN DALAM RANGKA MEMINIMUMKAN BIAYA PEMELIHARAAN PADA PT PARAMOUNT BED INDONESIA Tutus Rully; Carolina Feronika Putri
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 2 (2015): Vol 1, No 2 (2015)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v1i2.565

Abstract

This study aimed to describe how the engine maintenance performed by PT Indonesia Paramount Bed inminimizing the cost of maintenance pasa press machine. The Research was about on engine maintenance inminimizing the cost of maintenance at PT. Paramount Bed Indonesia by using quantitative data and datasources that used are primary and secondary. The method of analysis that used in the study is the case studymethod. The company has been doing engine maintenance in accordance with the existing theory. But themaintenance of the company is not optimal because pasa production process still occurs frequently stopedengine suddenly. Therefore, companies should evaluate the maintenance periodically to the next productionrun properly and damage to the product that occurs can be less.
Co-Authors Abdul Talib Bon Agung Prajuhana Agus Sukoco Al- Hafiz, Zidan Akbar Aldenia, Deiya Caesar Andriyansyah, Andriyansyah Ar-Rasyid, Muhammad Fattah Ardiansyah Nurrohman Atika, Dewi Ayub Pratama Yusup Bhakti Bhakti, Ayub Pratama Yusup Carolina Feronika Putri Chusnul Fadhila Davina Zahrani Deiya Caesar Aldenia Divani Sri Lestari Doni Wihartika Eka Deviani Eka Patra Elga Mustika Eri Sarimanah Fadli, Julian Gandhy, Abel Herman, Herman Hikam, Ahmad Badru Hj. Srie Sudarjati Intan Fadillah Julian Fadli Kamil, M Ihsan Mochammad Imron Awalludin Moeins, Anoesyirwan Muhamad Nabil Rifan Muhamad Shendy Maulana Muhammad Ikhsan Setiawan Muhammad Zakaria Muharram, Hari Niken dwi Nofiyanti Noni Tri Rahmawati Nurrohman, Ardiansyah Pratama, Lanang Galih Putra, Muhammad Denis Pratama Putri, Carolina Feronika Rahmawati, Noni Tri Siti Ropikoh Sri Hidajati Ramdani Sri Hidajati Ramdani Sudarjati, Hj. Srie Sugeng Sugeng Yohanes Indrayono