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All Journal Journal Of World Science Utsaha: Journal of Entrepreneurship Research Horizon IIJSE Siber International Journal of Digital Business
Muharram, Hari
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ANALYZING THE COMPENSATION AND ITS EFFECT ON LECTURERS’ JOB SATISFACTION: A Case Study of Private Colleges in Bogor Rully, Tutus; Moeins, Anoesyirwan; Muharram, Hari
UTSAHA: Journal of Entrepreneurship Vol. 2 Issue 4 (2023)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v2i4.388

Abstract

One factor that significantly affects job satisfaction among lecturers is compensation. Compensation is categorized into three dimensions, such as direct financial, indirect financial, and non-financial. This research is descriptive-verification type, and the approach used is explanatory survey. The objective of this research is to determine the effect of compensation on job satisfaction. The sampling technique used cluster sampling proportionally at five private colleges in Bogor, which led to a total sample size of 233 respondents, including Head Lectors, Lectors, and Assistant Lectors. Descriptive and quantitative analysis was conducted based on primary data obtained from field respondents, and hypothesis testing was conducted using SEM-Lisrel 8.8 method. The results indicated that the t-statistic value was greater than the t-value (t-statistic > 1.64), and the highest loading factor was found on the non-financial compensation variable (NFIN) which had a loading factor of 1.00 with a standard factor loading (SFL) of 0.5. It indicated that compensation has a positive and significant effect on job satisfaction of lecturers in private colleges in Bogor. From the 3 dimensions that affect lecturer compensation, the non-financial dimension is the dominant dimension in forming the compensation variable construct by contributing the highest standard loading factor value.
INCREASING THE BUSINESS PERFORMANCE OF FOOD PROCESSING MSMES IN CIREBON BY CREATING COMPETITIVE ADVANTAGES THROUGH ENTREPRENEURSHIP ORIENTATION, DYNAMIC CAPABILITIES, AND MARKET ORIENTATION Agus, Agus; Limakrisna, Nandan; Muharram, Hari
UTSAHA: Journal of Entrepreneurship Vol. 2 Issue 4 (2023)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v2i4.437

Abstract

MSMEs have contributed to accelerating economic growth and creating jobs. However, a number of problems still hinder the growth of their business performance. The improvement of business performance requires a competitive advantage that stems from a strong entrepreneurial and market orientation as well as the high dynamic capabilities of the actors in MSMEs. Therefore, this research aims to analyze the influence of these factors on competitive advantage and their impact on improving MSME business performance. A survey of 336 samples and a quantitative approach were conducted to prove the research hypothesis through structural equation modeling. The novelty of this research is the analysis of the determinants of competitive advantage, especially entrepreneurial orientation, dynamic capabilities, and market orientation, and their impact on business performance, as well as the mediating role of competitive advantage on the influences of entrepreneurial orientation, dynamic capabilities, and market orientation, respectively, on business performance. The study concluded that improving MSME business performance can be done by creating competitive advantage and dynamic capabilities in MSME actors. The creation of competitive advantage requires a strong entrepreneurial orientation and market orientation, as well as high dynamic capabilities by MSME actors. This study presents both theoretical and practical implications and research limitations.
Strategy To Improve Wuling Car Brand Image Through Quality Strengthening Product, Price Perception and Word of Mouth in Banten Province Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.144

Abstract

This research aims to analyze the influence of product quality, price perception, product innovation, and word of mouth (WOM) on the brand image of Wuling cars in Banten Province using the structural equation modeling-partial least squares (SEM-PLS) approach. The research results show that all the proposed hypotheses are accepted. Product quality has a significant influence on WOM with attractive car design as the main indicator, which is supported by promotions such as discounts. The perception that prices are commensurate with product benefits has also been proven to increase WOM, especially through relevant discount strategies. Product innovation, such as the development of new car types, significantly drives positive WOM, strengthening Wuling's brand image. In addition, WOM plays an important role in mediating the influence of product quality, price perception, and product innovation on brand image. In the context of brand image, an attractive car design is the main element that creates a positive impression in the eyes of consumers. This research makes a significant contribution to the marketing literature by integrating five main variables in a comprehensive analytical framework. The practical implications include a focus on product innovation, competitive pricin
Enhancing Brand Image through Product Quality, Price Perception, Innovation, and Word of Mouth Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.501

Abstract

This study aims to analyze the effects of product quality, price perception, product innovation, and Word of Mouth (WOM) on the brand image of Wuling cars in Province B. It employs a quantitative descriptive method, with data analysis tailored to the research pattern and variables studied, using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicate that all proposed hypotheses are accepted. Product quality significantly influences WOM, with attractive car design as the main indicator, supported by promotional strategies such as discounts. The perception that price aligns with product benefits also enhances WOM, particularly through well-structured discount strategies. Product innovation, including the development of new car models, significantly drives positive WOM, further strengthening Wuling's brand image. Moreover, WOM plays a crucial mediating role in the relationship between product quality, price perception, product innovation, and brand image. In the context of brand image, attractive car design is the primary element that creates a positive impression among consumers. This study makes a valuable contribution to marketing literature by integrating five key variables into a comprehensive analytical framework. Practical implications include a focus on product innovation, competitive pricing strategies, and leveraging WOM to enhance brand positioning in the automotive market.
The Effect of Promotion Servicescape, Destination Image Visiting The Thousand Island of DKI Jakarta Trihandayani, Estiningsih; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 1 No. 10 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i10.107

Abstract

Introduction: Tourism is one of the government's priority efforts to improve the Indonesian economy. that tourism or what is often referred to as a tourist place is a geographical area that is in one or more administrative areas where the tourist place is located. Public space, tourism services, accessibility and a sense of togetherness are interconnected and complement the realization of tourism. If the offer of the destination is attractive, it will definitely encourage visitors to visit the tourist attraction. Because tourism potential is a factor that causes visitors to visit a tourist spot. If the visitors feel satisfaction (satisfaction) with the tourist attractions, they will definitely return to the tourist attractions (revisit intention) and will then provide recommendations (intention to recommend) to others. Method: This study uses SEM (Structural Equation Modeling) using SPSS software version 22 and LISREL SEM software. The research was conducted in the Thousand Islands , DKI Jakarta. From the research conducted, the independent variable has a significant effect on the dependent variable. Result: Based on the results of the study, the Destination Image variable has a significant influence to Revisit Intention through Perceived Value. This shows that, the more the image produced, the better the satisfaction and stimulation obtained visitor's intention to return. Conclusion: all hypotheses in the study can be accepted.
Internal Factors Determining MSME Business Performance: A Literature Study Agus, Agus; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 2 No. 11 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i11.493

Abstract

This research aims to examine the internal factors that determine MSME business performance. This research uses a literature review approach. The data collection technique in this research uses the literature study method. The data that has been collected is then analyzed using three stages, namely data reduction, data presentation, and conclusion. The research results show that the internal factor determining MSME business performance is that MSMEs are essential in developing the national economy. Hence, MSMEs require more attention regarding their business performance. Performance is a result of efforts made both in quality and quantity. The measurement of MSME business performance can be seen from the increase in sales, which is the increase in the number of purchases made by customers for the goods sold. In a business, performance always rises and falls, as does MSME business performance because several internal factors determine it: finance, customers, internal business processes, learning, and growth.
Packaging Innovation and Selling Performance in Microenterprises: Role of Digital Marketing Training Pranowo, Agus Setyo; Herdiyana, Herdiyana; Muharram, Hari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5285

Abstract

Micro-enterprises in Indonesia need help due to their smaller scale and limited resources, impacting their selling performance. This study explores the role of digital marketing training in boosting the selling performance of micro-enterprises through packaging innovation. This study is quantitative research, and we surveyed 383 micro-enterprises fostered by PT Permodalan Nasional Madani (PNM) in Sukabumi Regency, West Java Province. The collected data was analyzed using Partial Least Square (PLS) to see the relationship between variables. Research findings confirm the positive influence of digital marketing training on packaging innovation and selling performance, and the positive influence of packaging innovation on selling performance. Here, packaging innovation can mediate the influence of digital marketing training on selling performance. This research provides novel insights into the critical role of packaging innovation in mediating the effects of digital marketing training, highlighting the need for ongoing support and tailored training programs to boost microenterprise competitiveness and market reach. The training programs, particularly in digital marketing, can enhance the ability of packaging innovation and empower the selling performance of the micro-enterprises. The micro-enterprises need more digital training as a part of government mentoring programs, in this case by PNM.
Co-Authors AGUS AGUS Agus Setyo Pranowo Ferdiansyah Ferdiansyah Herdiyana, Herdiyana Moeins, Anoesyirwan Nandan Limakrisna Ngadino Surip Diposumarto, Ngadino Surip Rully, Tutus Trihandayani, Estiningsih