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All Journal Journal of Mandalika Review Indonesian Tourism Journal
Sari, Tasya Komara
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect Dimension of Servicescape on Revisit Intention : Study Case: Lotus Lounge Wyndham Opi Hotel Palembang Anggraini, Meisya; Yuniarti, Rizka; Sari, Tasya Komara; Hamonangan, Samuel; Lesmana, Andhika Chandra
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.236

Abstract

Introduction: This research aims to determine the effect of servicescape on revisit intention at Lotus Lounge Wyndham Opi Hotel Palembang. Lotus Lounge locate at Wyndham hotel which is one of the 4-star hotels in Palembang City. This means that Lotus Lounge should be one of the cafés or lounges of choice for customers or visitors, because it is in a 4-star hotel, strategically located in the center of the crowd, and close to public transportation. Methodology: A quantitative descriptive approach was used in this study, with data analyzed using IBM SPSS Statistics version 25 to identify the most influential servicescape indicators on revisit intention. A total of 60 respondents were selected based on the Lemeshow sampling formula. Findings: The findings show that ambient condition emerged as the most influential indicator, with a mean score of 3.20. In contrast, the indicator Signs, Symbols, and Artifacts was identified as an area needing improvement particularly in the visibility of restroom signs, exit doors, and clear indicators for smoking and non-smoking zones. Conclusion: The ambient condition significantly affects guest comfort and revisit intention. Natural lighting from windows, the lounge’s strategic location near the lobby, and soothing background music, jazz and pop contribute to a relaxing and welcoming atmosphere. Additionally, proper temperature, pleasant aromas, and clear area signage enhance the overall guest experience. These combined elements position Lotus Lounge as a comfortable and inviting space for relaxation, socializing, and professional interactions encouraging guests to return in the future.
Sustainable Tourism Development through Local Wisdom in Pentingsari, Yogyakarta Husen, Emir Faisal; Sari, Tasya Komara; Hutagalung, Husen
Indonesian Tourism Journal Vol. 2 No. 2 (2025): August, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i2.142

Abstract

This study explores the pivotal role of local wisdom in fostering sustainable tourism development in Pentingsari Tourism Village, Yogyakarta, against the backdrop of mass tourism’s threats to environmental integrity and sociocultural continuity. The research aims to identify key elements of local wisdom, examine their interaction with tourism practices, and assess their contribution to sustainability frameworks. Adopting a qualitative approach, data were collected through in-depth interviews, participant observation, focus group discussions, and document analysis, then analyzed using Miles and Huberman’s interactive model supported by Interpretative Phenomenological Analysis to uncover emergent themes. Findings reveal that values such as gotong royong (mutual cooperation), environmental stewardship, Islamic ethical norms, and cultural preservation are deeply embedded in tourism governance and provide resilience against crises, including the 2010 Merapi eruption and COVID-19 pandemic. Community participation, particularly through youth organizations, strengthens cultural transmission and innovation, while partnerships with government, NGOs, and the private sector enhance institutional capacity and economic empowerment. Pentingsari demonstrates that prioritizing quality over quantity of visitors, developing nature-based educational tourism, and integrating traditional knowledge into modern tourism practices generate inclusive economic benefits, cultural pride, and ecological responsibility. The conclusion underscores that Pentingsari offers a replicable model of community-based tourism rooted in local wisdom, balancing cultural vitality, environmental care, and economic viability. However, the study also highlights challenges of cultural commodification, dependency on tourism markets, and ecological carrying capacity, suggesting the need for further research on scalability across diverse socio-cultural contexts.
Co-Authors Hamonangan, Samuel Husen, Emir Faisal Hutagalung, Husen Lesmana, Andhika Chandra Meisya Anggraini Yuniarti, Rizka