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Pemberdayaan Digital Marketing untuk Meningkatkan Omzet Usaha pada UMKM Ayya Farm Putu Adi Guna Permana; Putu Devi Novayanti; Ni Luh Gede Pivin Suwirmayanti; Ni Putu Nanik Hendayanti
Amaluna: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v2i1.2175

Abstract

MSMEs are one of the businesses that many people are involved in because they have minimal and affordable capital. MSMEs Lele Bumbu Kuning Ayya Farm, which is a community empowerment partner in this activity, is a frozen food business located in Lingk. Delod Pempatan Abianbase. Lele Bumbu Kuning Ayya Farm is run by its owner, I Nyoman Suta Darmayasa. Partners admit that they have been running this business for about three years. Based on the partner's production conditions, the problem found with Ayya Farm's partners is that, from a marketing point of view, partners do not yet have social media that can expand their market reach. Based on the description of the problem, community empowerment activities are carried out for partners in terms of digital-based marketing, namely in the form of social media. Social media training, which can later be used to expand partner marketing reach. The results of this study show that partners already have Facebook and Instagram social media accounts, which are used specifically for marketing the business they are running.
Exploring the Determinants of User Acceptance for the Digital Diary Application in Type 1 Diabetes Management: A Structural Equation Modeling Approach Triandini, Evi; Permana, Putu Adi Guna; Hanief, Shofwan; Kuswanto, Djoko; Pamungkas, Yuri; Perwitasari, Rayi Kurnia; Hisbiyah, Yuni; Rochmah, Nur; Faizi, Muhammad
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.767

Abstract

Effective management of Type 1 Diabetes (T1D), especially in children, requires continuous monitoring and care. Digital health applications have become vital in supporting routine T1D management, including insulin delivery, glucose monitoring, nutrition, and physical activity tracking. This study investigates factors influencing user acceptance of a digital diary app designed for children with T1D and their families. Using an extended Technology Acceptance Model incorporating Trust, Perceived Risk, Perceived Enjoyment, and Social Influence, a survey was conducted with 114 participants, including parents, physicians, and dietitians. Data were analyzed using Partial Least Squares Structural Equation Modeling. Findings indicate that perceived usefulness, trust, and social influence significantly affect users' attitudes and intentions to use the app, through the accepted hypothesis that considered path coefficients and p-values. Conversely, hypothesis that shows relation between perceived ease of use, enjoyment, and risk toward intention were rejected, showing unsignificant relations toward user intention to use. Furthermore, this study recommends prioritizing robust security features, fostering user trust, and engaging social networks to enhance digital health adoption in pediatric care. Future research should further explore the roles of perceived risk and enjoyment in sustaining long-term engagement