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All Journal El-HARAKAH : Jurnal Budaya Islam Jurnal Pekommas Jurnal Ilmu Komunikasi KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Wardah Komunikator Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Jurnal Metamorfosa MUWAZAH: Jurnal Kajian Gender JCIC: Jurnal CIC Lembaga Riset dan Konsultan Sosial Electronic Journal of Education, Social Economics and Technology Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Marhamah Marhamah
Universitas Islam Negeri Sultanah Nahrasiyah, Lhokseumawe, Aceh
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Interpersonal Communication and Situational Leadership on Teacher Performance M. Yusuf A. Samad; Fauzi Fauzi; Marhamah Marhamah; Shafira Ulfa Rahmani
Jurnal Ilmu Komunikasi Vol 21, No 1 (2023): April 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i1.7360

Abstract

Teacher performance plays a very important role in improving the quality of learning and the quality of graduatesdetermined by interpersonal communication and situational leadership of the principal. This study aims toanalyze the influence of interpersonal communication and situational leadership of the principal on teacherperformance at SD IT Bunayya Lhokseumawe. The research method uses correlational, with a quantitativeapproach. Data collection used a questionnaire distributed to 38 respondents as a total sample. The measurementscale uses a Likert scale of four answer choices. This study used multiple linear regression analysis. Previously,prerequisite analysis tests were carried out using tests of data normality, autocorrelation, heteroskedasticity andmulticollinearity. The results of the study stated that teacher performance was significantly and simultaneouslyinfluenced by interpersonal communication and situational leadership of the principal by 70.7 percent and theremaining 29.3 percent was influenced by other variables that were not studied. Research contribution to theprincipal to open communication in providing positive responses and attitudes to teachers. The principal placeshimself according to the teacher’s situation so that he can foster good cooperation. Teacher performance improvesas seen from the learning process by compiling and mastering the material and skillfully using learning media.
Transformation and Challenges of Digital Journalism in Aceh Fauzi Fauzi; Marhamah Marhamah; Shafira Ulfa Rahmani
Komunikator Vol 15, No 1 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.16614

Abstract

Technological developments have changed the distribution pattern and access to information from conventional to digital media. Hence, digital journalism has an impact on the media industry and journalists. The purpose of this research is to analyze the transformation and challenges of digital journalism from the perspective of journalists in Aceh. This research uses a desciptive qualitative approach. Interviews were conducted with ten journalists in Aceh from print, radio, television, and online media. Validity of the data was tested using the technique of triangulation of sources and data analysis of the Miles and Huberman models, namely data reduction, presentation, and verification. The results of journalism platform research in the digital era adapt to media convergence. The journalism format incorporates text, video, and images. The challenge is maintaining the quality of journalism, both credibility, and accuracy. Journalists must improve their abilities and skills in using digital technology in order to survive.
MANAJEMEN PEMASARAN JASA PENDIDIKAN BERBASIS BUDAYA RELIGIUS DI SMAN 1 BUKIT KABUPATEN BENER MERIAH Desi Kurniawati; Syahrizal Syahrizal; Marhamah Marhamah; Ramlan Efendi
Jurnal Metamorfosa Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Bahasa Indonesia, STKIP Bina Bangsa Getsempena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46244/metamorfosa.v11i2.2156

Abstract

This research aims (1). to describe the marketing planning of educational services based on religious culture at SMAN 1 Bukit, (2). To describe the implementation of the marketing of educational services based on religious culture at SMAN 1 Bukit and (3). To describe the evaluation of the marketing of educational services based on religious culture at SMAN 1 Bukit, the type of research used in this research is qualitative with a phenomenological approach, the data collection method uses observation, interviews and documentation, the results of the research show that (1). Marketing planning for education services at SMAN 1 Bukit is carried out by holding a coordination meeting with all school members to discuss, time, strategies used in marketing education services based on religious culture and forming an implementing committee. (2) the implementation of the marketing of educational services based on religious culture at SMAN 1 Bukit was carried out using 3 strategies namely; a. marketing services internally with the target audience, teachers, students and alumni; b. Marketing services externally by providing information to the public in general regarding programs, achievements and activities at schools which are carried out through activity events such as bazaars and social services, providing information is also carried out through social media schools and teachers; c. An assessment of the marketing of religiously and culturally based educational services at SMAN 1 Bukit was conducted throughout the activity, and at its conclusion, the results of the assessment of marketing activities had a favorable effect, namely a notable increase in the number of students enrolling at SMAN 1 Bukit for the 2023–2024 academic year.AbstrakPenelitian ini bertujuan untuk (1) mendeskripsikan strategi pemasaran SMAN 1 Bukit terhadap layanan pendidikan berbasis budaya religi, dan (2). Mendiskusikan bagaimana SMAN 1 Bukit telah mengimplementasikan pemasaran layanan pendidikan berbasis budaya religi. Penelitian ini menggunakan penelitian kualitatif dengan pendekatan fenomenologi untuk mengevaluasi pemasaran jasa pendidikan berbasis budaya religi di SMAN 1 Bukit. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, dan temuan penelitian menunjukkan bahwa (1). perencanaan pemasaran jasa pendidikan di SMAN 1 Bukit dilakukan dengan mengadakan rapat koordinasi dengan semua warga sekolah untuk membahas, waktu, strategi yang digunakan dalam pemasaran pendidikan jasa berbasis budaya religius dan pembentukan panitia pelaksana. (2) pelaksanaan pemasaran jasa pendidikan berbasis budaya religius di SMAN 1 Bukit dilakukan dengan menggunakan 3 strategi yaitu; a. pemasaran jasa secara internal dengan target sasaran, guru, siswa dan alumni; b. Pemasaran jasa secara eksternal dengan memberikan informasi ke masyarakat secara umum menganai program, prestasi dan kegiatan di sekolah yang dilakukan melalui event kegiatan seperti bazar dan bakti sosial, pemberian informasi juga dilakukan melalui media sosial sekolah dan guru; c. evaluasi pemasaran jasa pendidikan berbasis budaya religius di SMAN 1 Bukit dilakukan dengan monitoring pada saat kegiatan berlangsung dan evaluasi diakhir kegiatan pemasaran jasa pendidikan, hasil evaluasi kegiatan pemasaran mendapatkan dampak positif yaitu bertambahnya siswa yang mendaftar di SMAN 1 Bukit secara signifikan pada tahun ajaran 2023/2024.
The Cultural Preaching Values of The Gayo Tradition Melengkan in Aceh Marhamah, Marhamah; Fauzi, Fauzi; Rahmad, Rahmad
el Harakah: Jurnal Budaya Islam Vol 26, No 1 (2024): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/eh.v26i1.26447

Abstract

The delivery of Islamic preaching can be effectively conducted through cultural approaches, such as the Gayo tradition of melengkan in Aceh. This tradition involves delivering speeches at wedding ceremonies using metaphorical sentences that embed Islamic messages. It serves as a valuable means of preaching and merits preservation. However, the tradition faces challenges due to the declining number of people skilled in the art of melengkan. It is hoped that local government policies will support training the next generation in the art of melengkan to prevent this tradition from becoming extinct. This research aims to analyze the forms and preaching values within the tradition, employing a descriptive qualitative research method. Data collection is conducted through interviews with key informants, including performers of melengkan, traditional leaders, and community figures from the Gayo community. Observations of traditional wedding ceremonies and analysis of melengkan speech texts are supplemented with other literature. The research findings indicate that the cultural preaching messages in melengkan include informative, persuasive, and coercive types. The values embodied within these messages encompass beliefs, worship or Sharia, and morality. Further studies could explore broader applications of cultural preaching values in multicultural settings worldwide, offering a model for other regions with similar cultural and religious dynamics. Penyampaian dakwah Islam dapat dilakukan secara efektif melalui pendekatan budaya, seperti tradisi melengkan di Aceh. Tradisi ini melibatkan penyampaian pidato dalam upacara pernikahan menggunakan kalimat metaforis yang menyertakan pesan-pesan Islam. Ini merupakan sarana berharga untuk berdakwah dan layak untuk dilestarikan. Namun, tradisi ini menghadapi tantangan karena menurunnya jumlah orang yang terampil dalam seni melengkan. Diharapkan kebijakan pemerintah daerah akan mendukung pelatihan generasi berikutnya dalam seni melengkan untuk mencegah kepunahan tradisi ini. Penelitian ini bertujuan untuk menganalisis bentuk dan nilai-nilai dakwah dalam tradisi tersebut, menggunakan metode penelitian kualitatif deskriptif. Pengumpulan data dilakukan melalui wawancara dengan informan kunci, termasuk pelaku melengkan, pemimpin tradisional, dan tokoh masyarakat dari komunitas Gayo. Observasi upacara pernikahan tradisional dan analisis teks pidato melengkan dilengkapi dengan literatur lainnya. Temuan penelitian menunjukkan bahwa pesan dakwah budaya dalam melengkan mencakup tipe informatif, persuasif, dan koersif. Nilai-nilai yang terkandung dalam pesan-pesan ini mencakup kepercayaan, ibadah atau Syariah, dan moral. Studi lanjutan bisa mengeksplorasi aplikasi luas nilai-nilai dakwah budaya di lingkungan multikultural di seluruh dunia, menawarkan model untuk wilayah lain dengan dinamika budaya dan agama yang serupa.
Information Fiqh As The Foundation Of Islamic Communication In Handling Hoaxes In The Digital Era Fauzi, Fauzi; Marhamah, Marhamah
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 1 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i1.6455

Abstract

This study aims to describe adolescents' understanding of information and optimization and optimization of information fiqh as the basis for Islamic communication in the digital era. This study uses a combination method (mixed methods) by combining quantitative and qualitative data. Quantitative data were collected through the distribution of online questionnaires to 102 adolescents in Lhokseumawe City. Quantitative data were analyzed using univariate analysis. While qualitative data collection was carried out by interviewing 3 informants who were used to explain quantitative data. Qualitative data were analyzed using the Miles and Huberman model analysis. The results of the study describe adolescents' understanding of hoax information as being in the very good category. However, understanding of information fiqh as the basis for Islamic communication is still low. The results of interviews with fiqh scholars explain that information fiqh has not been clearly formulated and disseminated to the public as a guideline in producing and disseminating information. In fact, information fiqh is a solution to respond to increasingly widespread hoax information in the digital era.
Representation of Islamic Communication in Multicultural Spaces: A Semiotic Analysis of the Film 99 Cahaya di Langit Eropa Marhamah; Fauzi
Wardah Vol 26 No 1 (2025): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/e7n59j44

Abstract

This study aims to analyze the representation of Islamic communication within multicultural spaces through the film 99 Cahaya di Langit Eropa. The focus is directed toward visual symbols such as mosques and the hijab, verbal signs in the form of dialogues about Qur’anic recitation and greetings of peace, as well as the narrative of the main character’s religious experiences that portray interactions between Muslims and European society. The method employed is qualitative with Roland Barthes’ semiotic approach, which interprets signs through three layers: denotation, connotation, and myth. Data were obtained through documentation by repeatedly viewing the film and supported by academic literature related to Islamic communication, the mediatization of religion, and semiotics. The findings reveal that the film represents Islamic communication in a persuasive, inclusive, and adaptive manner, functioning as a medium of intercultural and interreligious interaction. At the denotative level, Islamic symbols appear as religious identity, while at the connotative level, they affirm values of tolerance, harmony, and solidarity. At the mythic level, the film constructs an ideological narrative that Islam is a universal religion capable of engaging in dialogue with diversity. This study highlights the significant role of popular media in constructing discourses of Islamic communication within multicultural spaces.
Phenomenon Analysis of the Anomalous AI Tung Tung Sahur Meme Cindenia Puspasari; Hasan Sazali; Marhamah Marhamah
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1017

Abstract

This article analyzes the content of AI meme images, showing how these images construct patterns of thinking through AI meme images. The unit of analysis in this article is the AI meme Tung Tung Sahur, one of many memes featuring a humanoid monster made of wood that resembles a kentongan (traditional Indonesian percussion instrument) that can move and talk. This character is associated with the tradition of waking people up for sahur during Ramadan. Using John Fiske's semiotics, three levels have been identified: at the level of reality, this meme aims to create a comedic and nostalgic effect. However, at the level of representation, it is found to be a signifier indicating the absurdity of thought patterns that can impact younger generations, particularly Generation Alpha, and there is a violation of visual codes that do not align with the sahur tradition during Ramadan. Furthermore, at the ideological level, this meme creates a sense of community among audiences who share similar memories of the sahur tradition. However, it also serves as a small alarm bell indicating a larger underlying issue that significantly influences societal thought patterns and manipulates audiences into consuming the ideology behind the meme.
Islamic Public Relations in Issue Management and Media Relations Muhammad Hatta; Marhamah Marhamah; Hazan Sazali
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.942

Abstract

This article examines the Islamic Public Relations (PR) approach in issue management and media relations in Islamic institutions in Indonesia. The Islamic approach in public relations emphasizes the values of honesty, openness, responsibility, and manners in communication. In the context of a society that is experiencing information polarization and increasing distrust of religious institutions and the media, the role of Islamic PR is important to build credibility and maintain the image of the institution. Through a qualitative-descriptive approach based on literature studies and case studies on several Islamic organizations and Islamic boarding schools, this article explains how Islamic values are applied in issue management and establishing healthy and strategic relationships with the mass media. The results of the analysis show that the Islamic PR approach is able to build a calming, honest, and solutive narrative in the midst of a crisis of public issues. It is necessary to strengthen media literacy and Islamic PR training based on maqāṣid al-syarī'ah so that Islamic institutions are able to appear as communication actors who are trusted by the public.
Co-Authors Cindenia Puspasari Fauzi Fauzi Hasan Sazali Hazan Sazali Irwanto Listia Fitri M Yusuf Muhammad Hatta Nurul Khansa Fauziyah Rahmad Rahmad Ramlan Efendi Shafira Ulfa Rahmani Shafira Ulfa Rahmani Shafira Ulfa Rahmani Siswahyudianto Sufri Eka Bhakti Syahrizal Syahrizal