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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Community Development Journal: Jurnal Pengabdian Masyarakat
Haya, Hindun Afni Al
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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DIGITAL FORMULATION OF BUSINESS STRATEGIES IN THE TOURISM SECTOR USING 7S MCKINSEY AND WEB-BASED Lishobrina, Lina Fatimah; Ramdhani, Ade Yanyan; Haya, Hindun Afni Al
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3439

Abstract

Introduction: The tourism industry in Indonesia, including Purbalingga, has significant potential as a rapidly growing economic sector. Renowned for its natural beauty, cultural richness, and diverse tourist destinations, Indonesia attracts visitors globally. Purbalingga, in Central Java, offers various attractions such as scenic hills, rivers, waterfalls, historical temples, and rich local traditions, providing a unique tourism experience. However, despite its potential, Purbalingga's tourism industry faces challenges like suboptimal infrastructure, ineffective promotion, and the need for human resource development in tourism services. Developing and strengthening the tourism industry at national and local levels, like Purbalingga, is essential to maximize Indonesia's economic, social, and cultural potential. The urgency lies in adapting to the digital era, especially during the COVID-19 pandemic, which has highlighted the importance of online presence for promotion and distribution.Methods: This study aims to analyze the alignment between D'Las' business goals and the McKinsey 7S Framework components, and to design a suitable digital strategy for the tourism sector. Results: Results show that applying the McKinsey 7S Framework through digital platforms is highly effective in formulating strategies for business digitalization. The framework supports improvements in both hard skills and soft skills, enabling D’Las to optimize internal operations, strengthen service quality, and expand market reach. Furthermore, the outcomes include the formulation of concrete and measurable digital strategies, potential Intellectual Property Rights (IPR), and contributions to academic knowledge through publication in a nationally accredited journal. This research provides practical guidelines for SMEs in tourism to adopt digital strategies that strengthen competitiveness and long-term business sustainability. Keywords: Digital Business Strategy Formulation, Tourism, 7S McKinsey
SUSTAINABLE DIGITAL BUSINESS EXPANSION PADA INDUSTRI KREATIF BATIK BANYUMAS MELALUI SISTEM INFORMASI BERBASIS WEBSITE Segara, Alon Jala Tirta; Bahtiar, Arief Rais; Suryaningtiyas, Yosita Dwiani; Haya, Hindun Afni Al; Kamil, Rafli Dhafin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39044

Abstract

Industri batik di Banyumas memiliki potensi besar sebagai warisan budaya sekaligus sumber daya ekonomi masyarakat lokal. Batik Banyumas Kreatif menjadi salah satu pelaku utama dalam industri ini, namun menghadapi tantangan signifikan dalam pengelolaan administrasi usaha yang belum efisien dan proses produksi manual yang membatasi kapasitas dan kualitas produk. Pengembangan sistem informasi berbasis website dipilih sebagai solusi untuk meningkatkan efisiensi operasional, transparansi data, dan kapasitas produksi. Metode yang digunakan dalam program ini meliputi pelatihan pembuatan sistem informasi, pendampingan implementasi teknologi, serta pelatihan optimalisasi proses pencantingan sebagai langkah strategis meningkatkan inovasi dan kualitas produksi. Hasil kegiatan menunjukkan bahwa penerapan sistem informasi mampu mempersingkat proses administrasi, mengurangi kesalahan data, dan meningkatkan produktivitas usaha. Selain itu, pelatihan inovasi pencantingan membantu memperluas variasi desain, meningkatkan efisiensi waktu produksi, dan memenuhi permintaan pasar domestik maupun internasional. Hasil ini menegaskan pentingnya digitalisasi dalam mendukung pengembangan industri kreatif batik untuk mempertahankan warisan budaya sekaligus memenuhi tuntutan pasar global yang semakin kompetitif.
Co-Authors Ade Yanyan Ramdhani Alon Jala Tirta Segara Arief Rais Bahtiar Kamil, Rafli Dhafin Lina Fatimah Lishobrina Suryaningtiyas, Yosita Dwiani