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All Journal Journal of Innovation Research and Knowledge Literacy : International Scientific Journals of Social, Education, Humanities An International Journal Tourism and Community Review
C. Susmono Widagdo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Comparison of Visitor Preferences and Satisfaction Between Old and New Markets in Semarang City Enik Rahayu; Hendrajaya Hendrajaya; C. Susmono Widagdo
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.2928

Abstract

This study examines visitor satisfaction and market preferences in traditional and modern markets in Semarang City, Indonesia, focusing on five key variables: product price, product quality, service quality, market facilities, and market atmosphere. The research addresses the declining competitiveness of traditional markets amid urban modernization and the rise of modern and digital retail systems. The goal is to identify dominant factors influencing consumer preferences and satisfaction in hybrid market competition. A quantitative method was used, involving a structured questionnaire distributed to market visitors. Data were analyzed using multiple linear regression to determine the impact of each variable on consumer satisfaction and market preferences. The results indicate that service quality is the most influential factor, followed by product quality and market facilities. While product price and market atmosphere also play roles, their effects are less significant. These findings suggest that consumer behavior is shaped not only by economic considerations, but also by the overall shopping experience and service interactions. The model used in this study has a high explanatory value (R² = 0.914), reflecting the strength of the predictive framework. This confirms that enhancing service and improving physical infrastructure are key to increasing the appeal of traditional markets. This research contributes to discussions on retail transformation and offers insights for local governments, market administrators, and vendors. It emphasizes the need to balance modernization efforts with improvements in traditional retail spaces. However, the study is limited to a specific region and does not explore digital market influences. Future research should broaden the geographic scope, incorporate online shopping behavior, and use longitudinal approaches to better inform policy and strategic development.
DAMPAK KOMUNIKASI INTERPERSONAL PADA KEPUASAN PELANGGAN DI CV. TIRTA MAKMUR UNGARAN JAWA TENGAH Erna Nur Wahidah; C. Susmono Widagdo; Enik Rahayu; Hendrajaya, Hendrajaya
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

Investigating the connection between interpersonal communication and customer satisfaction at CV in Tirta Makmur Ungaran, Central Java, is the goal of this study. This study's research methodology is quantitative. The research's data source was primary survey data obtained through the distribution of questionnaires. Customers of CV. Tirta Makmur Ungaran, Central Java are the research subjects. Non-probability sampling was used to obtain data, and 100 respondents were given questionnaires. Validity and reliability tests are used in this study's testing, and the t-test is used for hypothesis testing and basic linear analysis tests in the analytic tools. The study's findings show that interpersonal communication significantly and favorably affects customer satisfaction at CV. Tirta Makmur Ungaran, Central Java.
Improving Digital Literacy and Indonesian Language for the Indonesian Community in Malaysia Enik Rahayu; Hendrajaya Hendrajaya; C. Susmono Widagdo; Henry Yuliamir; Nicolas Kevin Sulityawardhana; Anisa Eka Khatarina
An International Journal Tourism and Community Review Vol. 2 No. 3 (2025): September : An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i3.300

Abstract

This study focuses on improving digital literacy and formal Indonesian language proficiency among the Indonesian diaspora community in Kampung Baru, Kuala Lumpur, Malaysia. The community faces challenges in adapting to digital technology and maintaining linguistic and cultural identity, which limits their socio-economic participation and engagement in community activities. The objective of this research is to develop and implement a community-based program that enhances digital skills while promoting national language usage and cultural preservation. The program employed a participatory and interactive approach, including workshops, hands-on practice, mentoring, role-play, and storytelling, targeting 30 participants comprising youth, MSME actors, teachers, village officials, and housewives. Pre-test and post-test evaluations, direct observation, and interviews were used to assess the impact of the program. The results show significant improvements in digital literacy, with participants demonstrating enhanced skills in e-mail usage, document sharing, e-wallet applications, and digital security awareness, with post-test gains ranging from 40% to 45%. Likewise, proficiency in formal Indonesian language, public speaking, and cultural knowledge increased by 25% to 28%, reflecting both technical and cultural skill development. The findings indicate that community-based, participatory learning integrated with cultural reinforcement effectively bridges the digital divide and strengthens linguistic identity among diaspora communities. The study concludes that such a hybrid model not only empowers participants in digital and linguistic capacities but also promotes cultural sustainability and social cohesion, offering a scalable and replicable framework for similar communities.
Co-Authors Anisa Eka Khatarina Enik Rahayu Erna Nur Wahidah Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Nicolas Kevin Sulityawardhana Yuliamir, Henry