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All Journal Journal of Innovation Research and Knowledge
Erna Nur Wahidah
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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DAMPAK KOMUNIKASI INTERPERSONAL PADA KEPUASAN PELANGGAN DI CV. TIRTA MAKMUR UNGARAN JAWA TENGAH Erna Nur Wahidah; C. Susmono Widagdo; Enik Rahayu; Hendrajaya, Hendrajaya
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

Investigating the connection between interpersonal communication and customer satisfaction at CV in Tirta Makmur Ungaran, Central Java, is the goal of this study. This study's research methodology is quantitative. The research's data source was primary survey data obtained through the distribution of questionnaires. Customers of CV. Tirta Makmur Ungaran, Central Java are the research subjects. Non-probability sampling was used to obtain data, and 100 respondents were given questionnaires. Validity and reliability tests are used in this study's testing, and the t-test is used for hypothesis testing and basic linear analysis tests in the analytic tools. The study's findings show that interpersonal communication significantly and favorably affects customer satisfaction at CV. Tirta Makmur Ungaran, Central Java.
STUDI MINAT PEMBELI ONLINE SHOP DENGAN KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN SEBAGAI PREDIKTOR DI DESA BERGAS KIDUL KECAMATAN BERGAS KABUPATEN SEMARANG Erna Nur Wahidah; Aletta Dewi Maria Th; Tri Maryani; Idah Kusuma Dewi
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

This study was conducted in Bergas Kidul Village, Bergas District, Semarang Regency. The aim of this study is to find out how service quality and customer satisfaction impact buyers' interest in online shops in Bergas Kidul Village partially and how buyer satisfaction and service quality impact online buyers' interest in Bergas Kidul Village together. To calculate and produce 95 people living in Bergas Kidul Village, Bergas District, Semarang Regency as samples, the Slovin formula was used. The research results show that customer satisfaction and service quality have an impact on buyer interest in online shops in Bergas Kidul Village partially, and both have an impact on buyer interest in online shops in Bergas Kidul Village together
Co-Authors C. Susmono Widagdo Enik Rahayu Hendrajaya Hendrajaya, Hendrajaya Idah Kusuma Dewi Maria Th, Aletta Dewi Tri Maryani