Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Yurdi Maulidani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementasi Pelatihan Digital Marketing Bagi Pelaku UMKM di Kecamatan Sanggatta Utara,Kalimantan Timur Kaharuddin Kaharuddin; Yurdi Maulidani; Mihani Mihani; Saiful Saiful; Nuridha Matiin
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 2 No. 2 (2024): Juni : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v2i2.141

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The research methodology uses a mixed-methods approach with 50 MSME actors as subjects. The training conducted includes the basics of digital marketing, the use of social media, content creation, search engine optimization (SEO), and data analysis.The results show a significant increase in participants' knowledge and skills in digital marketing. Additionally, the training successfully increased sales and product visibility of MSMEs. Training participants began adopting digital marketing strategies and using data analytics for more effective decision-making. These positive impacts indicate that digital marketing training can be an effective solution to enhance the competitiveness and sustainability of MSME businesses. This study recommends the implementation of advanced training and continuous support for MSME actors, as well as collaboration between the government, universities, and the private sector to provide necessary resources. Thus, MSMEs in other regions are expected to benefit from similar programs to face challenges in the digital era.
Rekrutmen Tanpa Henti : Studi Fenomenologi Pengunduran Diri Karyawan Perusahaan Pembiayaan di Samarinda Mohammad Romadloni; Saiful Saiful; Bejo Santoso; Yurdi Maulidani; Reza L. Hakim
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.5301

Abstract

The phenomenon of employee resignation represents a serious challenge for financing companies, particularly in Samarinda, as evidenced by the recurring recruitment processes for credit marketing positions, which in turn increase operational costs and undermine team stability. This study aims to gain an in-depth understanding of the subjective experiences of employees who have resigned as well as those who remain employed but strongly intend to leave the company. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with seven informants, consisting of five former employees and two active employees. The findings reveal four key factors driving resignation decisions: intense performance pressures and heavy workloads, limited opportunities for career advancement, misalignment with organizational culture, and an imbalance between work and personal life. On the other hand, economic necessity and loyalty to team members serve as retention factors that encourage some employees to remain despite dissatisfaction. These results affirm that resignation decisions are multidimensional, shaped by a complex interplay of internal and external factors that influence employees’ working lives. The study recommends that financing companies foster a healthier organizational culture, provide clear and transparent career development opportunities, and implement policies that support work–life balance in order to reduce turnover, strengthen employee retention, and enhance long-term organizational competitiveness.
Co-Authors Bejo Santoso Kaharuddin Mihani Mihani Mohammad Romadloni Nuridha Matiin Reza L. Hakim Saiful Saiful