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All Journal International Journal of Community Engagement and Development Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Nuridha Matiin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Helping MSMEs Use The Marketplace Ratih Kusumastuti; Rika Riwayatiningsih; Ekbal Santoso; Syamsu Rijal; Nuridha Matiin; Azhar Ibrahim
International Journal of Community Engagement and Development Vol. 2 No. 2 (2024): June : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v2i2.18

Abstract

To support the government's efforts to encourage the adoption of digital technology for MSMEs to adapt to consumer behavior in the current digital era, Community Service activities are carried out through the distribution of training and training in the market via the market education website. The aim of this activity is to increase the knowledge and skills of MSME players so that they can sell and market their goods using the current marketplace platform. This community service activity is carried out online using the Zoom application. The implementation method consists of three stages: planning, implementation, and evaluation. The socialization of marketplace training presentations to 25 MSME participants in the Bandung Regency area was carried out through the Marketplace Education website. The expected result of this socialization is that MSME players will gain better knowledge and skills through market-related training available through the market education website. The results of completing the questionnaire by twenty MSME actors involved as respondents showed that 85% of participants really needed it and 15% needed to take further training to increase their knowledge and abilities about the market. This activity increases the knowledge of MSME players about how to create marketing strategies and display products that attract consumer interest in the market.
Implementasi Pelatihan Digital Marketing Bagi Pelaku UMKM di Kecamatan Sanggatta Utara,Kalimantan Timur Kaharuddin Kaharuddin; Yurdi Maulidani; Mihani Mihani; Saiful Saiful; Nuridha Matiin
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 2 No. 2 (2024): Juni : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v2i2.141

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The research methodology uses a mixed-methods approach with 50 MSME actors as subjects. The training conducted includes the basics of digital marketing, the use of social media, content creation, search engine optimization (SEO), and data analysis.The results show a significant increase in participants' knowledge and skills in digital marketing. Additionally, the training successfully increased sales and product visibility of MSMEs. Training participants began adopting digital marketing strategies and using data analytics for more effective decision-making. These positive impacts indicate that digital marketing training can be an effective solution to enhance the competitiveness and sustainability of MSME businesses. This study recommends the implementation of advanced training and continuous support for MSME actors, as well as collaboration between the government, universities, and the private sector to provide necessary resources. Thus, MSMEs in other regions are expected to benefit from similar programs to face challenges in the digital era.
Co-Authors Azhar Ibrahim Ekbal Santoso Kaharuddin Mihani Mihani Ratih Kusumastuti Riwayatiningsih, Rika Saiful Saiful Syamsu Rijal Yurdi Maulidani