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All Journal Bakti Cendana: Jurnal Pengabdian Masyarakat Masyarakat: Jurnal Pengabdian
Sakifah
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Environmental Science Nursing Social Sciences Other

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DIGITAL EMPOWERMENT DAN PEMBERDAYAAN UMKM MELALUI OPTIMALISASI E-COMMERCE DAN MEDIA SOSIAL Munawar, Andri Helmi; Yuniasih, Yuyun; Sakifah; Ana Sakinatun; Widiyanti, Indri Ayu
Masyarakat: Jurnal Pengabdian Vol. 2 No. 3 (2025)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i3.536

Abstract

Desa Putrapinggan, Kecamatan Kalipucang, Kabupaten Pangandaran memiliki potensi UMKM cukup besar, khususnya produk pangan dan kerajinan lokal. Namun, mayoritas pelaku usaha masih memasarkan produk secara konvensional karena keterbatasan literasi digital dan kemampuan branding. Program Pengabdian kepada Masyarakat ini bertujuan meningkatkan kapasitas digital UMKM melalui literasi pemasaran online, optimalisasi e-commerce, dan pemanfaatan media sosial. Metode pelaksanaan menggunakan pendekatan Community-Based Research (CBR) yang partisipatif, meliputi sosialisasi dan FGD kebutuhan mitra, pelatihan literasi digital dan pembuatan konten, penerapan akun bisnis di marketplace, pendampingan praktik, evaluasi kinerja promosi, serta pembentukan komunitas digital UMKM desa. Hasil kegiatan menunjukkan peningkatan signifikan dalam kompetensi digital pelaku usaha, terbentuknya 11 akun bisnis aktif di media sosial/marketplace, penerapan content plan mingguan, penguatan branding dasar produk, serta adanya evaluasi efektivitas promosi berbasis metrik digital. Selain itu, terbentuk komunitas digital UMKM desa yang mendorong kolaborasi berkelanjutan. Program ini memberikan implikasi nyata bagi transformasi digital UMKM perdesaan, meningkatkan daya saing produk lokal, serta memperkuat ekosistem ekonomi digital desa yang inklusif dan berkelanjutan.
Pendidikan Literasi dan Inklusi Keuangan Untuk Mewujudkan Masyarakat Berdaya Saing Sakifah; Masitoh, Noneng; Wursan; Badriatin, Tine; Rosyadi, Agi; Rahmani, Dede Arif
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.100-108

Abstract

This community service activity aims to provide financial literacy and inclusion education in Putrapinggan Village, Kalipucang District, Pangandaran Regency. So far, in general, the local community still simply manages money, knowing that the function of a bank is limited as a place to save and apply for loans, both for consumptive needs and business capital. Through this PPM activity, the community receives training in good financial management, by separating the recording of business finances and personal needs. The community, some of which are also MSME actors, is starting to recognize the capital market as an investment alternative other than property, gold, or livestock and garden produce. The method used in this training is Participatory Action Research (PAR) with presentation and direct interaction involving resource persons from OJK and the West Java Region Indonesia Stock Exchange. As a result, people are getting to know various kinds of banking and capital market products, getting to know legal and illegal financial institutions, and understand the dangers of fraud or financial crimes that are increasingly rampant so they know how to prevent them.
Co-Authors Ana Sakinatun Badriatin, Tine Dede Arif Rahmani Masitoh, Noneng Munawar, Andri Helmi Rosyadi, Agi Widiyanti, Indri Ayu Wursan Wursan Yuniasih, Yuyun