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All Journal Journal of Management Review Enrichment : Journal of Management Bakti Cendana: Jurnal Pengabdian Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Siliwangi Business Management and Entrepreneurship Journal
Wursan Wursan
Fakultas Ekonomi, Universitas Siliwangi, Tasikmalaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences Other

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PENGARUH KOMPETENSI DAN PROGRAM MERCHANT DAY TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT SERTA DAMPAKNYA KEPADA PENINGKATAN SALES VOLUME MENGGUNAKAN MODEL PARTIAL LEAST SQUARE: STUDI PADA KANTOR CABANG TASIKMALAYA PT. BANK NEGARA INDONESIA Wursan Wursan; Erwin Yulianto
Journal of Management Review Vol 3, No 3 (2019): Journal Management Review
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.264 KB) | DOI: 10.25157/mr.v3i3.2908

Abstract

Penjualan merupakan bagian yang memegang peranan penting dalam perusahaan karena hasil dari penjualan merupakan sumber kelangsungan usaha. Program Merchant Day adalah kegiatan retensi terhadap nasabah merchant BNI dengan cara memberikan edukasi mesin EDC (Electronic Data Capture) BNI untuk mendukung kegiatan transaksional. Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dan program merchant day terhadap peningkatan jumlah transaksi serta dampaknya kepada keberlanjutan sales volume. Metode analisis dalam penelitian ini adalah analisis deskriptif dan verifikatif. Pemodelan dari kerangka penelitian dirancang dengan menggunakan model Partial Least Square yang merupakan metode untuk mengestimasi path model yang menggunakan konstrak laten dengan multiple indicators. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara kompetensi dan program Merchant Day terhadap Customer Relationship Management. Demikian pula halnya hubungan antara Customer Relationship Management terhadap Peningkatan Sales Volume memiliki pengaruh yang signifikan.
DIGITAL LITERACY DAN PERCEIVE EASE OF USE PENGARUHNYA TERHADAP PENGGUNAAN ONLINE TRADING MAHASISWA PERBANKAN ANGKATAN 2017 UNIVERSITAS SILIWANGI Tine Badriatin; Wursan Wursan; Asep Saepudin
Journal of Management Review Vol 5, No 3 (2021)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v5i3.6619

Abstract

Kemajuan pengetahuan dan teknologi merubah semua tatanan kehidupan, termasuk dalam hal pemasaran barag dan jasa. sejak adanya teknologi digital, maka konsumen tidak harus beranjak dari tempat duduknya hanya untuk mencari atau menemukan barang. Cukup dengan menggunakan HP semua yang diinginkan dapat terwujudkan. Hal ini membuktikan bahwa penggunaan Online Trading menjadi salah satu pilihan bagi produsen dan konsumen untuk memasarkan barangnya. Tujuan penelitian ini adalah Untuk mengetahui pengaruh Digital literacy terhadap penggunaan Online Trading pada Mahasiswa Prodi Perbankan Fakultas Ekonomi dan Bisnis Universitas Siliwangi Tasikmalaya. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif. Hasil penelitian diketahui bahwa Digital literacy cenderung meningkat dan begitu juga penggunaan Online Trading Tasikmalaya cenderung meningkat. Dengan demikian maka Digital literacy berpengaruh positif dan signifikan terhadap penggunaan Online Trading pada Mahasiswa Prodi Perbankan Fakultas Ekonomi dan Bisnis Universitas Siliwangi Tasikmalaya. Artinya jika Digital literacy meningkat, maka penggunaan Online Trading juga mengalami peningkatan. Perceive ease of use cenderung meningkat dan begitu juga penggunaan Online Trading cenderung meningkat. Dengan demikian maka Perceive ease of use berpengaruh positif dan signifikan terhadap penggunaan Online Trading pada Mahasiswa Prodi Perbankan Fakultas Ekonomi dan Bisnis Universitas Siliwangi Tasikmalaya.
The Effect of Saving Products Promotion Strategy and Quality of Services on Saving Decisions in Bni Tasikmalaya Wursan; Tine Badriatin
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.532 KB) | DOI: 10.35335/enrichment.v13i1.683

Abstract

The background of this research is where a survey conducted by Top Brand, for 5 years in a row BNI always gets the first rank compared to other banks. This shows that the decision to save at Bank BNI is very high compared to other banks such as Bank BRI, Bank BJB, and Bank Mandiri. Where the presentation obtained shows that the customer's decision to save at BNI Bank since 2016-2021 seen from the number of savings has increased from year to year, but the increase has fluctuated. In 2020 the increase was only 1,624 customers, lower than the previous year, and the highest increase in the number of customers occurred in 2021. The decision to save BNI KC Tasikmalaya customers still needs to be improved, considering that the decision is the end of a treatment, so it can determine the success of a program or ideas. Thus, the formulation of the problem in this study is how does the promotion strategy of savings products affect the decision to save at BNI KC Tasikmalaya? How does the promotion strategy of savings products and service quality affect the decision to save at BNI KC Tasikmalaya? While the research method used in this study is explanatory research, namely research used to explain causal relationships between variables through hypothesis testing which is formulated or often referred to as explanatory research. This study is a research conducted to determine the effect of the promotion strategy of savings products and service quality on the saving decisions of BNI KC Tasikmalaya customers.
The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision Asep Saepudin; Edi Ganda Permana; Wursan Wursan; Tine Badriatin
International Journal of Management Science and Information Technology Vol. 2 No. 2 (2022): July - December 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i2.812

Abstract

The background of this research is that consumer purchasing decisions for the mobile phone Oppo brand are still fluctuating. This is due to Corporate identity, knowledge of the product. Thus, this research focuses on the influence of corporate identity and product knowledge on consumer purchasing decisions. The method used is descriptive qualitative with the following research results. Respondents' responses to corporate identity tend to be good, as well as consumer purchasing decisions. The results of the analysis show that there is a significant influence of corporate identity on consumer purchasing decisions. This means that if corporate identity increases, it will be followed by an increase in consumer purchasing decisions. Respondents' responses to product knowledge tend to be good, as well as consumer purchasing decisions. The results of the analysis show that there is a significant effect of product knowledge on consumer purchasing decisions. This means that if knowledge about the product increases, it will be followed by an increase in consumer purchasing decisions. Respondents' responses to corporate identity and product knowledge tend to be good, as well as consumer purchasing decisions. The results of the analysis show that there is a significant influence of corporate identity and product knowledge on consumer purchasing decisions. This means that if knowledge about the product increases, it will be followed by an increase in consumer purchasing decisions.
STRATEGI PENINGKATAN KETAHANAN PANGAN MELALUI OPTIMALISASI TANAMAN OBAT KELUARGA (TOGA) DI DESA SUKAMAHI, KECAMATAN SUKARATU, KABUPATEN TASIKMALAYA Noneng Masitoh; Mira Rahmawati; Dede Arif Rahmani; Wursan Wursan
Jurnal Pengabdian Siliwangi Vol 8, No 1 (2022)
Publisher : LPPM Univeristas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jsppm.v8i1.3861

Abstract

Pada tahun 2021 tim pengabdian dari Jurusan Perbankan dan Keuangan telah melaksanakan pengabdian di Desa Sukamahi, desa ini dijadikan sebagai desa binaan sebagai bentuk konsistensi dan upaya keberlanjutan dalam memajukan suatu wilayah, dengan harapan kedepannya Desa Sukamahi dapat menjadi desa percontohan bagi desa-desa lainnya di wilayah Kecamatan Sukaratu. Dengan melihat potensi-potensi yang ada dan pengkajian bersama antara mitra dan pelaksana maka terpilihlah salah satu ide untuk mengoptimalisasikan pemanfaatan pekarangan rumah dan lahan kosong untuk budidaya Tanaman Obat Keluarga (TOGA), dengan menanam berbagai tanaman yang memiliki khasiat menjadi salah satu solusi yang dapat dilakukan agar masalah pangan secara tidak langsung akan dapat diatasi setelah hasil TOGA dapat diolah lebih lanjut sehingga bernilai ekonomis. Untuk melihat adanya perubahan dari pelatihan dan pembinaan ini, tim pelaksana PPM melaksanakan metode evaluasi pre-test dan post-test sehingga dapat dilihat potensi keberhasilan dan keefektifan kegiatan PPM ini.Pemilihan Aparatur Desa (tim binaan aparat desa) menjadi sasaran yang dirasa tepat dalam mewujudkan program tersebut. Pemberian edukasi bagi aparatur Desa dan kelompok binaannya mengenai tanaman obat keluarga yang cocok ditanam di pekarangan rumah, seperti apa media yang digunakannya, bagaimana cara pengelolaannya, standar TOGA yang layak dikonsumsi dan dijual sampai pada strategi yang dapat dipergunakan untuk mendukung terlaksananya program ini. Dari hasil pengabdian masyarakat memperlihatkan nilai pre-test rata-rata peserta adalah 70,52 dan meningkat pada post-test sebesar 80,45 yang menunjukkan ketercapainnya pelaksanaan komunikasi, informasi dan edukasi dan sosialisasi dengan indikator nilai post test minimal sebesar 75. Artinya terdapat peningkatan pengetahuan masyarakat tentang TOGA dan pemanfaatannya.
Pengaruh Service Quality, Product Quality, dan Iklan Terhadap Nasabah BNI Badriatin, Tine; Wursan; Kurniawan; Sani, Ageng Asmara
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i2.1208

Abstract

Customer satisfaction is the ultimate goal of a service process carried out by both government and private agencies. This research originates from the existence of various problems in the field which indicate that customer satisfaction is still not optimal. This is indicated by the amount of funds collected when viewed from the debit balance, which has fluctuated. This shows that the level of satisfaction has also fluctuated. Factors that influence customer satisfaction, including service quality, product quality and advertising. The purpose of this study was to determine and describe the effect of service quality, product quality and the effect of advertising on customer satisfaction at BNI Tasikmalaya Branch. The research was conducted using a quantitative descriptive method, namely by making a systematic, factual and accurate description of facts or the nature of objects and interpreting the relationship between the phenomena investigated. The total population is 113 while the sample is 50 using the slovin technique. The tool for collecting data is a questionnaire and the data analysis that is sought is correlation, determination. T test and F test. The conclusion shows that simultaneously service quality, product quality, advertising. has an effect on customer satisfaction, and partially service quality has an effect on customer satisfaction, product quality has an effect on customer satisfaction, and advertising has an effect on customer satisfaction. Each influence is declared significant. Based on correlation calculations, it is known that the correlation obtained from service quality, product quality and advertising on customer satisfaction is 80.9%. This shows that service quality, product quality and advertising have a strong influence on customer satisfaction.
Pendidikan Literasi dan Inklusi Keuangan Untuk Mewujudkan Masyarakat Berdaya Saing Sakifah; Masitoh, Noneng; Wursan; Badriatin, Tine; Rosyadi, Agi; Rahmani, Dede Arif
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.100-108

Abstract

This community service activity aims to provide financial literacy and inclusion education in Putrapinggan Village, Kalipucang District, Pangandaran Regency. So far, in general, the local community still simply manages money, knowing that the function of a bank is limited as a place to save and apply for loans, both for consumptive needs and business capital. Through this PPM activity, the community receives training in good financial management, by separating the recording of business finances and personal needs. The community, some of which are also MSME actors, is starting to recognize the capital market as an investment alternative other than property, gold, or livestock and garden produce. The method used in this training is Participatory Action Research (PAR) with presentation and direct interaction involving resource persons from OJK and the West Java Region Indonesia Stock Exchange. As a result, people are getting to know various kinds of banking and capital market products, getting to know legal and illegal financial institutions, and understand the dangers of fraud or financial crimes that are increasingly rampant so they know how to prevent them.
PRILAKU MINAT PENGGUNAAN QRIS BANK INDONESIA TERHADAP PENGGUNAAN TRANSAKSI PEMBAYARAN ONLINE Tine Badriatin; Wursan Wursan; Lucky Radi Rinandiyana
Business Management and Entrepreneurship Journal Vol 3, No 3 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh metode penggunaan QRIS Bank Indonesia terhadap penggunaan transaksi pembayaran pada peserta UMKM Kota Tasikmalaya yang mengikuti seminar sosialisasi penggunaan QRIS Bank Indonesia pada saat pertama launching. Penelitian ini menggunakan metode survey dengan populasi peserta UMKM Kota Tasikmalaya yang mengikuti seminar sosialisasi penggunaan QRIS BI. pengambilan sampel berdasarkan tujuan tertentu, yaitu dipilih responden yang sudah mengisi survei penggunaan transaksi e-money menggunakan QRIS Bank Indonesia sehingga diperoleh 37 orang. Pengumpulan data menggunakan kuesioner dengan pendekatan Technology Acceptance Model (TAM) yang meliputi 5 aspek yaitu: persepsi kemudahan penggunaan, persepi kegunaan, sikap terhadap penggunaan teknologi, minat perilaku menggunakan teknologi, dan penggunaan teknologi sesungguhnya. Hasil penelitian menunjukkan bahwa aspek intensitas penggunaan teknologi menggunakan pembayaran e-money QRIS BI memiliki nilai paling rendah yaitu 32.4% yang menunjukkan bahwa penggunaan sistem QRIS BI masih belum efektif dalam penggunaan transaksi pembayaran sehingga masih perlu dikembangkan dan ditingkatkan lagi melalui sosialisasi penggunaannya.
Co-Authors Asep Saepudin Asep Saepudin Badriatin, Tine Dede Arif Rahmani Edi Ganda Permana Erwin Yulianto Kurniawan Lucky Radi Rinandiyana Masitoh, Noneng Mira Rahmawati Rosyadi, Agi Sakifah Sani, Ageng Asmara