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Motivation and Work Environment as Determinants of Employee Performance in Port-Warehouse Operationsn : A Qualitative Study at PT Yusen Logistics Indonesia Akhmad Gifari Multazam; Natanael Suranta; Larsen Barasa; Brenhard Mangatur Tampubolon
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.534

Abstract

Port logistics efficiency is determined not only by the adequacy of infrastructure and the advancement of technology but also by the motivation of the workforce and the overall quality of the work environment. This study investigates how these two factors influence employee performance in the Warehouse Division of PT Yusen Logistics Indonesia. The research employed qualitative methods, gathering data through semi-structured interviews, field observations, and document analysis, with participation from warehouse workers, supervisors, and safety officers. Through thematic analysis, the study found that employee recognition and active supervisory engagement were key contributors to workforce motivation. The work environment, characterized by equipment reliability, safety culture, and yard capacity, directly impacted employee productivity. When both motivation and work environment were favorable, employees exhibited greater procedural compliance, increased throughput, and improved safety practices. In contrast, inadequate motivation and unfavorable work conditions resulted in inefficiencies, downtime, and higher risk-taking behaviors. This study’s findings provide insights into three key areas: maritime economics by highlighting labor’s critical role in port operations, social management by establishing the link between environmental quality and workforce productivity, and vocational education by shaping the training of cadets and practitioners. It underscores that sustainable port operations require human-centered strategies, in addition to infrastructure development. For better performance, companies should prioritize motivating their workforce and improving the work environment to foster a more efficient and safer operational setting.
Brand Image and Service Quality in Tugboat Operations : A Case of TB Maiden Central Marihot Simanjuntak; Akhmad Gifari Multazam; A. Nurfajri Irwan; Fitri Mulyana; Aji Permana
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.365

Abstract

This study investigates the relationship between brand image and service quality in maritime towage operations, using TB Maiden Central of PT. Multi Jaya Samudra as a case study. The research employs a descriptive quantitative approach supported by qualitative thematic analysis. Data were collected from 100 respondents through questionnaires and interviews with stakeholders including ship agents, pilots, and company personnel. Results show that brand image significantly influences service quality, with a positive impact reaching 79.8%. Key determinants include safety reputation, operational timeliness, professionalism, and environmental stewardship. The qualitative analysis highlights how visible safety practices and punctual operations reinforce brand credibility. Beyond statistical findings, the study reveals that trust and reliability play a central role in shaping customer perceptions, with stakeholders emphasizing the importance of transparent communication and consistent service delivery. Moreover, environmental responsibility, such as reducing emissions and complying with green port initiatives, strengthens the company’s image in the eyes of global partners. The integration of quantitative and qualitative insights provides a more holistic understanding of how operational performance directly influences market competitiveness through brand positioning. Findings contribute to maritime management scholarship by extending service quality frameworks into towage contexts, while also offering practical implications for enhancing competitiveness and sustainability. Overall, the study underscores the urgency of aligning brand image with operational excellence to meet rising global standards in maritime services and ensure long-term business growth.