Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Harmony Management: International Journal of Management Science and Business
A. Nurfajri Irwan
Unknown Affiliation
Economics, Econometrics & Finance

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Analysis of Ship Arrival Inhibiting Factors on Maritime Agency Performance : A Qualitative Study at PT. Berkah Tata Baruna Banten Junaidi Junaidi; Jaja Suparman; Natanael Suranta; Siska Yoniessa; A. Nurfajri Irwan; Fitri Mulyana
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.364

Abstract

This qualitative research investigates the critical factors inhibiting ship arrival efficiency and their impact on shipping agency performance at PT. Berkah Tata Baruna Banten Branch. Through comprehensive interviews with maritime professionals, port operators, and agency management, the study examines three primary variables: pilot tugboat services, cargo loading-unloading productivity, and document processing efficiency. Utilizing thematic analysis and narrative synthesis, findings reveal significant operational integration challenges that directly affect agency performance metrics. The research demonstrates that synchronized maritime service delivery substantially influences stakeholder satisfaction and business sustainability. Results indicate that technological integration barriers, communication gaps, and human resource development needs constitute primary obstacles to optimal port performance. Beyond identifying constraints, the study highlights how fragmented coordination between service providers creates inefficiencies that extend vessel turnaround times and increase operational costs. Respondents emphasized that transparent communication channels, standardized documentation procedures, and adequate training programs are essential to building resilient port systems. Moreover, the research shows that investment in digital platforms for real-time data sharing could accelerate clearance processes, while workforce development initiatives would ensure higher service reliability. The study contributes theoretically by developing frameworks of integrated maritime service performance and practically by offering policy-oriented recommendations to strengthen agency competitiveness. Overall, the findings provide valuable insights for stakeholders seeking to enhance Indonesia’s maritime logistics capacity, aligning operational improvements with the nation’s broader economic and global shipping ambitions.
Brand Image and Service Quality in Tugboat Operations : A Case of TB Maiden Central Marihot Simanjuntak; Akhmad Gifari Multazam; A. Nurfajri Irwan; Fitri Mulyana; Aji Permana
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.365

Abstract

This study investigates the relationship between brand image and service quality in maritime towage operations, using TB Maiden Central of PT. Multi Jaya Samudra as a case study. The research employs a descriptive quantitative approach supported by qualitative thematic analysis. Data were collected from 100 respondents through questionnaires and interviews with stakeholders including ship agents, pilots, and company personnel. Results show that brand image significantly influences service quality, with a positive impact reaching 79.8%. Key determinants include safety reputation, operational timeliness, professionalism, and environmental stewardship. The qualitative analysis highlights how visible safety practices and punctual operations reinforce brand credibility. Beyond statistical findings, the study reveals that trust and reliability play a central role in shaping customer perceptions, with stakeholders emphasizing the importance of transparent communication and consistent service delivery. Moreover, environmental responsibility, such as reducing emissions and complying with green port initiatives, strengthens the company’s image in the eyes of global partners. The integration of quantitative and qualitative insights provides a more holistic understanding of how operational performance directly influences market competitiveness through brand positioning. Findings contribute to maritime management scholarship by extending service quality frameworks into towage contexts, while also offering practical implications for enhancing competitiveness and sustainability. Overall, the study underscores the urgency of aligning brand image with operational excellence to meet rising global standards in maritime services and ensure long-term business growth.
Co-Authors Aji Permana Akhmad Gifari Multazam Fitri Mulyana Jaja Suparman Junaidi Junaidi Natanael Suranta Simanjuntak, M. Marihot Siska Yoniessa