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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Journal of Business Economics and Agribusiness JURNAL SOSIAL TERAPAN (JSTR) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Adila, Jihan Zakia
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor Penentu Ekspor Bawang Merah Indonesia ke Thailand Adila, Jihan
Journal of Business Economics and Agribusiness Vol. 2 No. 3 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i3.733

Abstract

Pemerintah Indonesia menargetkan Indonesia menjadi eksportir utama bawang merah di kawasan ASEAN dan pada tahun 2045. Indonesia memiliki potensi produksi bawang merah yang besar dan mengalami surplus hampir setiap tahun, namun volume ekspor ke negara tujuan utama seperti Thailand masih tergolong rendah dan cenderung menurun.  Tujuan penelitian ini adalah mengkaji berbagai faktor penentu  ekspor bawang merah Indonesia ke Thailand. Penelitian ini menggunakan data deret waktu tahunan dari tahun 2004 hingga 2022, yang dianalisis menggunakan metode Ordinary Least Square (OLS). Variabel yang dianalisis meliputi produksi bawang merah Indonesia, harga bawang merah ekspor, harga bawang merah dalam negeri, produksi Thailand, PDB per kapita Thailand, indeks harga konsumen Thailand, nilai tukar riil, dan populasi Thailand. Hasil estimasi akhir menunjukkan bahwa produksi bawang merah Thailand dan nilai tukar riil rupiah terhadap baht berpengaruh negatif dan signifikan terhadap ekspor bawang merah Indonesia ke Thailand, sedangkan harga bawang merah domestik tidak berpengaruh signifikan. Hasil penelitian ini memberikan implikasi bahwa stabilitas nilai tukar dan kondisi produksi di negara mitra dagang merupakan faktor kunci dalam perumusan kebijakan ekspor komoditas hortikultura.
Consumer Preference Factors in Influencing the Purchase of Milk Candy in the Twinmilk Gemah Ripah Business Unit Ardian, Bimo; Agnia Elfath, Amadea Selma; Fitri Hapsari , Kharisma; Adila, Jihan Zakia; sayekti, ayutyas
Jurnal Sosial Terapan Vol 2 No 2 (2024): Jurnal Sosial Terapan, Volume 2 No.2 Desember 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.2.7-14

Abstract

Twinmilk, a business unit of the Gemah Ripah cooperative in Sukabumi, produces milk candy from milk supplied by its farmer members. Despite its potential, Twinmilk's sales have stagnated, particularly for its milk candy. To address this, the company conducted a consumer behavior analysis. The study aimed to analyze the decision-making process in purchasing, the factors influencing purchasing decisions, and consumer attitudes towards the attributes of Twinmilk’s milk candy. The methods used included descriptive analysis, analysis of factors influencing purchasing decisions, and consumer attitude analysis using the Fishbein multi-attribute model. The analysis revealed five key factors influencing purchasing decisions: psychographics (culture, social class, income), demographics (age, gender, lifestyle), knowledge (motivation, awareness), information sources (family, friends, promotions), and behavior (experience, attitude). The consumer attitude score of 133.64 indicates that Twinmilk’s milk candy is well-regarded, with taste being the most valued attribute. However, improvements in accessibility and promotion are essential priorities for growth.
Peningkatan Kapasitas KWT Ciharashas melalui Pelatihan Branding, Keuangan Sederhana, dan Digital Marketing Berbasis Teknologi Digital Sayekti, Ayutyas; Sastrawan, Uding; Kuntari, Wien; Wana, Hermawan; Firhani R, Liisa; Adila, Jihan Zakia
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6287

Abstract

This community service program aims to enhance the capacity of members of the Ciharashas Women Farmers Group (KWT Ciharashas) through integrated training covering branding, basic financial recording, and digital marketing. As a women-led rural business group, KWT Ciharashas produces processed products with high economic potential but faces challenges in business management, particularly in developing brand identity and utilizing digital platforms for marketing. The training employed a participatory approach, ensuring that participants not only understood the theoretical concepts but also acquired practical skills applicable to their business activities. The results indicate significant improvements in participants’ ability to conduct daily financial recording, calculate production costs, and determine selling prices accurately. Additionally, members began using digital platforms such as WhatsApp Business and Instagram to promote their products, resulting in broader market reach. The program also fostered collaboration among participants through the formation of a digital promotion team. Overall, the training successfully strengthened managerial literacy and entrepreneurial capabilities among KWT members, contributing to the group’s competitiveness in a technology-driven market environment. Continued mentoring is recommended to ensure sustainable implementation of the training outcomes in the business activities of KWT Ciharashas.
Determinan Perdagangan Internasional Indonesia dengan Negara Anggota APEC Jihan Adila
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 1 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i1.2691

Abstract

Perdagangan antarnegara menjadi salah satu elemen kunci yang memengaruhi laju pertumbuhan ekonomi suatu negara. Untuk memperkuat aktivitas perdagangan internasional, Indonesia bergabung dalam sejumlah organisasi dan menjalin kemitraan dengan berbagai negara, salah satunya melalui APEC (Asia-Pacific Economic Cooperation) sebagai forum kerja sama terbesar yang mewakili 40 persen dari populasi dunia. Pada tahun 2019, 72 persen ekspor Indonesia ditujukan ke anggota APEC dan 78 persen impor Indonesia berasal dari anggota APEC. Selama beberapa tahun terakhir, total perdagangan internasional Indonesia mengalami ketidakstabilan akibat berbagai faktor yang memengaruhinya. Penelitian ini bertujuan untuk mengidentifikasi determinan perdagangan internasional Indonesia dengan 20 negara anggota APEC lainnya melalui pendekatan regresi data panel menggunakan model fixed effect (FEM). Hasil analisis menunjukkan bahwa variabel-variabel yang berpengaruh signifikan terhadap perdagangan internasional Indonesia meliputi GDP riil Indonesia, nilai tukar rupiah, dummy kerja sama AFTA, inflasi Indonesia dan negara mitra, serta populasi Indonesia dan negara mitra..
Co-Authors Agnia Elfath, Amadea Selma Ardian, Bimo Firhani R, Liisa Kharisma Fitri Hapsari Kuntari, Wien Sastrawan, Uding sayekti, ayutyas Wana, Hermawan