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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Agri Analytics Journal JURNAL SOSIAL TERAPAN (JSTR)
Adila, Jihan Zakia
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Agriculture, Biological Sciences & Forestry Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Consumer Preference Factors in Influencing the Purchase of Milk Candy in the Twinmilk Gemah Ripah Business Unit Ardian, Bimo; Agnia Elfath, Amadea Selma; Fitri Hapsari , Kharisma; Adila, Jihan Zakia; sayekti, ayutyas
Jurnal Sosial Terapan Vol 2 No 2 (2024): Jurnal Sosial Terapan, Volume 2 No.2 Desember 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.2.7-14

Abstract

Twinmilk, a business unit of the Gemah Ripah cooperative in Sukabumi, produces milk candy from milk supplied by its farmer members. Despite its potential, Twinmilk's sales have stagnated, particularly for its milk candy. To address this, the company conducted a consumer behavior analysis. The study aimed to analyze the decision-making process in purchasing, the factors influencing purchasing decisions, and consumer attitudes towards the attributes of Twinmilk’s milk candy. The methods used included descriptive analysis, analysis of factors influencing purchasing decisions, and consumer attitude analysis using the Fishbein multi-attribute model. The analysis revealed five key factors influencing purchasing decisions: psychographics (culture, social class, income), demographics (age, gender, lifestyle), knowledge (motivation, awareness), information sources (family, friends, promotions), and behavior (experience, attitude). The consumer attitude score of 133.64 indicates that Twinmilk’s milk candy is well-regarded, with taste being the most valued attribute. However, improvements in accessibility and promotion are essential priorities for growth.
Analisis Daya Saing Kakao Indonesia: Systematic Literature Review Adila, Jihan Zakia
Agri Analytics Journal Vol. 3 No. 2 (2025): Desember
Publisher : Indonesian Journal Publisher

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Abstract

Kakao merupakan salah satu komoditas perkebunan strategis Indonesia yang berperan dalam perdagangan internasional. Namun, daya saing kakao Indonesia mengalami dinamika akibat perubahan produksi, struktur pasar global, dan peningkatan kompetisi dari negara produsen lain. Penelitian ini bertujuan untuk menganalisis kondisi daya saing komoditas kakao Indonesia dengan menggunakan pendekatan literature review. Metode yang digunakan pada penelitian ini adalah Systematic Literature Review (SLR) dengan menganalisis 10 artikel yang relevan. Pendekatan SLR dilakukan yang mencakup tahap identifikasi, penyaringan, kelayakan, dan inklusi artikel. Kriteria inklusi meliputi artikel terbit tahun 2015–2025, fokus pada kakao Indonesia, serta penerapan indikator daya saing seperti Revealed Comparative Analysis (RCA), Export Competitive Index (ECI), Indeks Spesialiasi Perdagangan (ISP), dan Export Product Dynamic (EPD). Hasil penelitian menunjukkan bahwa Indonesia masih memiliki keunggulan komparatif pada ekspor kakao mentah (RCA > 1), namun trennya menunjukkan penurunan dalam satu dekade terakhir. Kakao olahan memiliki daya saing relatif rendah yang tercermin dari nilai ISP dan ECI yang fluktuatif. Sementara itu, hasil EPD menunjukkan peningkatan potensi ekspor (status rising star) pada beberapa pasar internasional. Faktor utama yang memengaruhi daya saing meliputi produktivitas yang menurun, kualitas biji yang tidak seragam, lemahnya hilirisasi, variasi harga internasional, serta kurangnya diversifikasi pasar. Kajian ini merekomendasikan penguatan hilirisasi, program peremajaan tanaman kakao, peningkatan kualitas pascapanen, serta perluasan pasar nontradisional. Penelitian selanjutnya disarankan untuk menerapkan pendekatan Global Value Chain (GVC) dan Gravity Model dalam menganalisis dinamika daya saing kakao Indonesia.
Peningkatan Kapasitas KWT Ciharashas melalui Pelatihan Branding, Keuangan Sederhana, dan Digital Marketing Berbasis Teknologi Digital Sayekti, Ayutyas; Sastrawan, Uding; Kuntari, Wien; Wana, Hermawan; Firhani R, Liisa; Adila, Jihan Zakia
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6287

Abstract

This community service program aims to enhance the capacity of members of the Ciharashas Women Farmers Group (KWT Ciharashas) through integrated training covering branding, basic financial recording, and digital marketing. As a women-led rural business group, KWT Ciharashas produces processed products with high economic potential but faces challenges in business management, particularly in developing brand identity and utilizing digital platforms for marketing. The training employed a participatory approach, ensuring that participants not only understood the theoretical concepts but also acquired practical skills applicable to their business activities. The results indicate significant improvements in participants’ ability to conduct daily financial recording, calculate production costs, and determine selling prices accurately. Additionally, members began using digital platforms such as WhatsApp Business and Instagram to promote their products, resulting in broader market reach. The program also fostered collaboration among participants through the formation of a digital promotion team. Overall, the training successfully strengthened managerial literacy and entrepreneurial capabilities among KWT members, contributing to the group’s competitiveness in a technology-driven market environment. Continued mentoring is recommended to ensure sustainable implementation of the training outcomes in the business activities of KWT Ciharashas.
Co-Authors Agnia Elfath, Amadea Selma Ardian, Bimo Firhani R, Liisa Kharisma Fitri Hapsari Kuntari, Wien Sastrawan, Uding sayekti, ayutyas Wana, Hermawan