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All Journal Jurnal Industri Kreatif dan Kewirausahaan Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Andie Paramitha Harianie
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Implementasi E-Learning dalam Pengembangan Karyawan: Penelitian Rena Augia Putrie; Dany Luqyana Idris; Amal Fatkhulloh; Andie Paramitha Harianie; Seno Lamsir
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2547

Abstract

Tujuan penelitian ini adalah untuk mengetahui implementasi e-learning dalam pengembangan karyawan. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, laporan, artikel, dan jurnal dengan menggunakan pendakatan kualitatif dan deduktif. Hasil penelitian ini adalah keberhasilan penerapan e-learning dalam pengembangan karyawan ditentukan oleh perencanaan yang matang melalui analisis kebutuhan, pemilihan platform yang tepat, penyusunan konten interaktif, pelatihan teknis, serta monitoring dan evaluasi berkelanjutan. Meskipun menawarkan berbagai keuntungan seperti fleksibilitas, kemandirian belajar, kontinuitas pembelajaran, hingga jangkauan yang luas. Namun e-learning juga menghadapi sejumlah tantangan berupa resistensi karyawan, keterbatasan infrastruktur, kualitas konten, dan lemahnya monitoring. Untuk mengatasi tantangan tersebut, perusahaan perlu melakukan upaya strategis termasuk peningkatan literasi digital, investasi infrastruktur teknologi, perancangan konten yang interaktif, serta pemberian reward untuk mendorong motivasi karyawan. Dengan pendekatan tersebut, e-learning dapat berfungsi optimal dalam mendukung peningkatan kompetensi karyawan sekaligus memperkuat daya saing perusahaan di era digital.
THE MEDIATING ROLE OF BRAND IMAGE IN DIGITAL MARKETING, E-WOM, AND CELEBRITY ENDORSEMENT EFFECTS Susilo Utomo; Aan Yulianto; Irene Ferro Cyanida; Andie Paramitha Harianie; Titin Astuti
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 2 (2025): Jurnal Industri Kreatif dan Kewirausahaan DECEMBER 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i2.3278

Abstract

This study aims to analyze the influence of Digital Marketing, Electronic Word of Mouth (e-WOM), and Celebrity Endorser on Purchase Decision with Brand Image as a mediating variable. The study uses a quantitative approach with a descriptive-verification method. Data were collected by distributing questionnaires to 250 respondents who used skincare products selected using an incidental sampling technique. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method using the SmartPLS 3.0 application. The results of the study indicate that Digital Marketing, e-WOM, and Celebrity Endorser have a positive and significant effect on Brand Image. In addition, e-WOM, Celebrity Endorser, and Brand Image have a positive and significant effect on Purchase Decision, while Digital Marketing shows a significant but negative effect on Purchase Decision. Furthermore, the results of the mediation test prove that Brand Image plays a positive and significant mediator in the relationship between Digital Marketing, e-WOM, and Celebrity Endorser on Purchase Decision. These findings confirm that the effectiveness of digital marketing and endorsement strategies is not only determined by direct influence, but also depends heavily on the company's success in building a strong and credible brand image in the minds of consumers.
Co-Authors Aan Yulianto Amal Fatkhulloh Dany Luqyana Idris Irene Ferro Cyanida Rena Augia Putrie Seno Lamsir Susilo Utomo Titin Astuti