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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Global Economics: International Journal of Economic, Social and Development Sciences
Hanifah Fauziyah
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Digitalisasi UMKM Camilan Khas Madura: Pendampingan Pencatatan Keuangan dengan Aplikasi Sepran dan Optimalisasi Pemasaran melalui Chatbot AI : Pengabdian Hidayat, Nurul; Hairul Rahman; Fausi Arifin; Hanifah Fauziyah; Syaiful Anshori; Any Sani'atin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2650

Abstract

UMKM camilan khas Madura memiliki potensi besar dalam mendukung perekonomian lokal, namun masih menghadapi tantangan pada aspek pencatatan keuangan dan pemasaran digital. Penelitian ini bertujuan untuk mendampingi pelaku UMKM dalam meningkatkan tata kelola keuangan melalui aplikasi Sepran serta mengoptimalkan pemasaran digital menggunakan chatbot berbasis kecerdasan buatan (AI). Metode yang digunakan adalah pendekatan partisipatif melalui tiga tahapan, yaitu pelatihan, konsultasi individu, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada dua aspek utama. Pertama, dari sisi pencatatan keuangan, penggunaan aplikasi Sepran mampu menurunkan pencatatan manual dari 80% menjadi 30% dan meningkatkan ketepatan laporan keuangan dari 40% menjadi 75%. Kedua, pada aspek pemasaran digital, penerapan chatbot meningkatkan interaksi konsumen dari 25% menjadi 70%, serta berdampak pada kenaikan omzet rata-rata bulanan sebesar 25%. Temuan ini menegaskan bahwa digitalisasi sederhana dapat memperbaiki tata kelola keuangan sekaligus memperluas jangkauan pasar UMKM. Dengan demikian, pendampingan berbasis aplikasi digital menjadi strategi efektif untuk mendorong transformasi UMKM camilan khas Madura menuju usaha yang lebih profesional, adaptif, dan berdaya saing di era ekonomi digital.
Risk Management From The Perspective Of Islamic Economics: Case Study Of Swalayan Al-Fatih, Sumenep Regency Hanifah Fauziyah; Jannatul Firdaus; Hertin Khalifatun Nisa Arifah; Any Sani’atin; Nurul Hidayat
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.68

Abstract

This article discusses risk management from the perspective of Islamic economics, with a case study on Swalayan Al-Fatih in Sumenep Regency. The research was conducted to address several issues, including: 1) What are the internal and external risks faced by Swalayan Al-Fatih in its daily operations? 2) What risk mitigation strategies can be implemented by Swalayan Al-Fatih from the perspective of Islamic economics?. In this thesis, the researcher employs a qualitative research method. Qualitative research is a procedure that produces descriptive data in the form of written or spoken words from people and observed behaviors. To collect data, the researcher uses interview and observation techniques. Data analysis is carried out through data reduction, data presentation, and data verification. Based on this orientation, the research findings indicate that the risks faced by Swalayan Al-Fatih include internal risks such as conflicts among employees, lack of skills, and low employee loyalty. External risks, such as intense competition, unsold products, as well as environmental and natural factors, were also identified. In conclusion, the risk management strategy according to Islamic economics is based on the Qur'an and Hadith, as taught by Prophet Muhammad SAW. The strategy implemented by Swalayan Al-Fatih meets several criteria of Islamic economics.
Co-Authors Any Sani'atin Any Sani’atin Fausi Arifin Hairul Rahman Hertin Khalifatun Nisa Arifah Jannatul Firdaus Nurul Hidayat NURUL HIDAYAT Syaiful Anshori