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All Journal Nusantara Journal of Multidisciplinary Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rahmat Zulkarnain
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Other

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Analysis Of Employee Performance At UD Bintang Laut Rahmat Zulkarnain
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 3 (2024): NJMS - Oktober 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

A supplier of frozen fish, UD Bintang Laut is situated in Lenteng, Sumenep. The fresh tuna and other fish obtained from Indonesian ports are used to make the frozen fish products. It is impossible to separate UD Bintang Laut's dedication to offering high-quality fresh fish from each employee's part in organizing, carrying out, and monitoring the quality of high-quality fresh products using a variety of productive and management techniques that are competent, effective, and enforce employee discipline. UD Bintang Laut is indicated to be experiencing problems with the performance of its employees, because this is due to the decline in company production and sales. Direct data collecting was done with the use of research tools in the form of questionnaires. The form of the questionnaire is in the form of written questions, the aim is to obtain information from respondents about what they experience and know in their work environment. The form of questionnaire created as an instrument in this writing is a closed questionnaire because respondents only have to choose the answers that have been provided. In this study, structural equation modeling (SEM) based on variant or component analysis is used for quantitative analysis. The 25 individuals who worked at UD Bintang Laut made up the population used in this study. Since there are fewer than 100 respondents in the population, saturated/census sampling will be the sample method employed in this study. Thus, the author included all 25 responders, or employees, from the UD Bintang Laut population. The research results show that Competence (X1) has a significant positive effect on Employee Performance (Y), Discipline (X2) has a significant positive effect on Employee Performance (Y).
Penguatan Branding UMKM Camilan Khas Madura melalui Pelatihan dan Pendampingan Desain Logo untuk Meningkatkan Nilai Tambah Produk: Pengabdian Jannatul Firdaus; Nurul Hidayat; Najiatun; Hertin Khalifatun Nisa Arifah; Edi Awan; Rahmat Zulkarnain
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2652

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, termasuk UMKM camilan khas Madura yang menyimpan potensi besar untuk dikembangkan. Namun, lemahnya aspek branding, khususnya desain logo, masih menjadi hambatan dalam meningkatkan daya saing produk. Kegiatan pengabdian ini bertujuan untuk memperkuat branding UMKM camilan khas Madura melalui pelatihan dan pendampingan pembuatan desain logo berbasis identitas lokal. Metode yang digunakan adalah pendekatan partisipatif yang mencakup tiga tahap utama: (1) pelatihan dasar desain logo dan branding, (2) pendampingan individual dalam pembuatan logo, dan (3) monitoring serta evaluasi hasil. Hasil kegiatan menunjukkan peningkatan signifikan, di mana 80% UMKM peserta berhasil memiliki logo baru yang mencerminkan identitas lokal dan diaplikasikan secara konsisten pada kemasan produk. Dampak utama dari program ini meliputi peningkatan citra profesional produk, penguatan identitas lokal, meningkatnya rasa percaya diri pelaku UMKM, serta bertambahnya minat konsumen. Dengan demikian, pelatihan dan pendampingan desain logo terbukti efektif dalam meningkatkan nilai tambah produk sekaligus memperkuat daya saing UMKM camilan khas Madura di pasar yang semakin kompetitif.
Co-Authors Edi Awan Hertin Khalifatun Nisa Arifah Jannatul Firdaus Najiatun NURUL HIDAYAT