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The Influence of Food Reviews on Purchasing Decisions with Hedonic Style As a Moderating Variable: Penelitian Otje Herman Wibowo; Mahmuddin; Rini Hadiyati; Sriwanti Belani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2675

This research is a quantitative study with an explanatory approach. The data used in this study is primary data obtained by the researcher from 335 J.CO Donuts customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the first row of the table above, it shows the P-Values are positive and below the 0.05 significance level, namely 0.006. These results are in line with the research. These results indicate that Food Reviewers can improve product quality, increase brand trust, increase sales quantity, and increase Purchase Decision numbers. In the next row, the results shown are three hundred and sixty degrees inverse, namely the Hedonic Style variable cannot moderate the influence of the Food Reviewer variable on the Purchase Decision variable because the P-Values value is not below the 0.05 significance value, namely 0.068. This result is due to J.CO donut consumers purchasing based on product quality and brand trust, rather than hedonistic tendencies. Therefore, it can be concluded that the first hypothesis in this study is accepted, while the second hypothesis in this article is rejected.

Pengaruh Nilai Tukar dan Suku Bunga terhadap Harga Saham Perbankan yang Terdaftar di Bursa Efek Indonesia Yohanis Rohi Riwu; Ni Luh Ketut Ayu Sudha Sucandrawati; Made Winda
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2025): JIMI - OKTOBER
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i4.441

This study aims to empirically analyze the effect of exchange rates and interest rates on the stock prices of banking companies listed on the Indonesia Stock Exchange during the 2020-2024 period. The research employs a quantitative approach with a causal-associative design and utilizes secondary data obtained from official publications of Bank Indonesia (BI) and the Indonesia Stock Exchange (IDX). The research population consists of 45 banking companies, from which 20 companies meeting the sampling criteria were selected using purposive sampling. Data analysis was conducted comprehensively through descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing with the assistance of SPSS software. The findings reveal that, partially, exchange rates have a significant negative effect on stock prices, and interest rates also exert a significant negative effect. Furthermore, simultaneous testing confirms that both independent variables significantly and negatively influence banking stock prices. These results highlight that macroeconomic volatility, particularly exchange rate fluctuations and interest rate movements, are crucial determinants to be considered in capital market analysis. Academically, this study contributes to the literature on the relationship between macroeconomic indicators and stock price dynamics, while practically, the results may serve as a reference for investors in making investment decisions, for policymakers in formulating economic stabilization strategies, and for banking institutions in anticipating market risks arising from both global and domestic economic uncertainty.

The Influence of Digital Reputation Management on the Success of Local Brands with Customer Trust as a Mediator Ni Luh ketut Ayu Sudha Sucandrawati
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/c7147c03

This study aims to analyze the influence of Digital Reputation Management (DRM) on the success of local brands with Customer Trust as a mediating variable. The research background departs from the increasing intensity of competition for local brands in the digital era that requires companies to strategically manage their reputation through credible content, online review management, and consistent digital interaction. The research method uses the Structural Equation Modeling – Partial Least Squares (SEM-PLS) approach with data processed from the results of a local brand consumer survey. The results of the study show that DRM has a significant positive effect on Customer Trust, and Customer Trust has a significant positive effect on the success of local brands. In addition, Customer Trust has proven to be an important mediator that bridges the relationship between DRM and local brand success. This research confirms that an effectively managed digital reputation not only impacts image enhancement, but also on the formation of trust which ultimately drives consumer loyalty and advocacy. These findings provide theoretical contributions to the digital marketing management literature as well as practical implications for local businesses in designing trust-based digital reputation strategies to strengthen brand competitiveness in the market.

SIKAP DAN KINERJA BANK TABUNGAN NEGARA (BTN) TERHADAP RESPON HASIL SURVEI KEPUASAN KONSUMEN UNTUK MENINGKATKAN LOYALITAS NASABAH DI BALI (Studi Kasus Pada Kantor BTN Cabang Denpasar) I Dewa NyomanUsadha; Ni Luh Ketut Ayu Sudha Sucandrawati; Kadek Diantara Adi Putra
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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The achievement of consumer loyalty is the company's advantage to beable to survive in increasingly fierce competition. Loyal bank customers have thepossibility to provide recommendations to other customers. This study focuses onthe competencies, attitudes and performance of employees to the responses tocustomer satisfaction survey results to increase customer loyalty at the DenpasarBranch of the Bank Tabungan Negara. Data were collected using a questionnaireusing 100 samples of respondents which were then processed using path analysis.Based on the analysis results obtained that attitude has a significant effect oncustomer loyalty, performance, has no significant effect on customer loyalty,satisfaction, has a significant effect on customer loyalty, attitude has a significanteffect on satisfaction, performance has no significant effect on satisfaction andattitudes and performance are mediated by satisfaction consumers influence oncustomer loyalty. So that recommendations can be given to the Denpasar Branchof the Bank Tabungan Negara to always provide the best service for eachcustomer appropriately and responsively so that employee performance has amore positive impact on customer satisfaction and loyalty.

PERAN BRANDING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI WORD OF MOUTH MARKETING DI PERUSAHAAN LULUR SEKAR JAGAT Ni Luh Ketut Ayu Sudha Sucandrawati; I Dewa Nyoman Usadha
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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This research is motivated by the rapid development of the businessworld which includes the emergence of similar competitors, therefore it is important to have a strategy in maintaining the company by using the right salespromotion. Branding is one of the promotions that is able to create a goodreputation in a brand and a good word of mouth (Word of Mouth Marketing)communication strategy is also able to influence purchasing power or purchasingdecisions by consumers. The aims of this investigation was to make sure the effectof Branding on the Purchasing Decision of Lulur Sekar Jagat and the Effect ofBranding on the Purchase Decision of Lulur Sekar Jagat mediated by Word ofMouth Marketing. This investigation is a quantitative study with a survey methodwhere the population are consumers who have purchased or used the product ofLulur Sekar Jagat and the sample used is 65 people determined by nonprobabilitysampling technique. Path analysis technique (path analysis) with thehelp of simple regression and Sobel test to answer the hypothesis in this studywith the results showing that (1) Branding has a positive and significant effect onpurchasing decisions for Lulur Sekar Jagat (2) Branding has a positive effect onpurchasing decisions for Lulur Sekar Jagat mediated by word of mouthmarketing. There are suggestions for companies that are expected to continue toinnovate and maintain product quality and continue to do branding on productsso that they can always attract consumers and companies should improvepromotional media in accordance with trends and the use of the latest technologyand not only rely on word of mouth promotion mediation to increase volume.company sales.

Cash on Delivery Sebagai Variabel Moderasi Pengaruh Pendorong Belanja Online Terhadap Niat Perilaku Konsumen Ni Luh Ketut Ayu Sudha Sucandrawati; Dian Nurdiansyah; Eva Fathussyaadah; Iwan Adinugroho; Musran Munizu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4274

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan pengaruhnya terhadap niat perilaku konsumen pengguna e-commerce Shopee di Indonesia dan juga menguji Cash on Delivery (COD) sebagai moderasi untuk meningkatkan niat perilaku konsumen berbelanja online. Pendorong belanja online diidentifikasi berdasarkan model UTAUT2. Hasil penelitian menunjukkan bahwa pendorong belanja online memiliki pengaruh positif dan signifikan terhadap cash on delivery (COD) dan niat perilaku konsumen. Sedangkan cash on delivery (COD) memiliki pengaruh positif namun tidak signifikan terhadap niat perilaku konsumen, serta tidak ada pengaruh moderasi yang berarti antara hubungan pendorong belanja online terhadap niat perilaku konsumen melalui cash on delivery (COD) sebagai variabel moderasi.

PENGARUH MOTIVASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PERUMDA PASAR SEWAKADARMA KOTA DENPASAR Ni Luh Ketut Ayu Sudha Sucandrawati; I Dewa Nyoman Usadha; Ni Ketut Mei Anjani
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Performance is the result of quality and quantity of work achieved by an employee incarrying out his duties according to the responsibilities given to him. Employee performancehas an important role in human resource management. Good performance can be influenced byseveral things, such as motivation and commitment from its employees. So that motivation andcommitment play an important role in achieving the Company's performance. The purpose ofthis study is to test: 1) The effect of motivation on employee performance at Perumda PasarSewakadarma Denpasar City. 2) The effect of organizational commitment on employee performance at Perumda Pasar Sewakadarma Denpasar City. 3) The influence oforganizational motivation and commitment on employee performance at Perumda PasarSewakadarma Denpasar City. The research design used in this study is quantitative. The dataanalysis technique used is multiple linear regression analysis using the SPSS application.Based on the results of the study, it was concluded that motivation partially had a positive andsignificant effect on employee performance at Perumda Pasar Sewakadarma. Organizationalcommitment partially has a positive and significant effect on employee performance atPerumda Pasar Sewakadarma. Organizational motivation and commitment simultaneouslyhave a positive and significant effect on employee performance at Perumda PasarSewakadarma Denpasar City.

Cash on Delivery Sebagai Variabel Moderasi Pengaruh Pendorong Belanja Online Terhadap Niat Perilaku Konsumen Ni Luh Ketut Ayu Sudha Sucandrawati; Dian Nurdiansyah; Eva Fathussyaadah; Iwan Adinugroho; Musran Munizu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4274

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan pengaruhnya terhadap niat perilaku konsumen pengguna e-commerce Shopee di Indonesia dan juga menguji Cash on Delivery (COD) sebagai moderasi untuk meningkatkan niat perilaku konsumen berbelanja online. Pendorong belanja online diidentifikasi berdasarkan model UTAUT2. Hasil penelitian menunjukkan bahwa pendorong belanja online memiliki pengaruh positif dan signifikan terhadap cash on delivery (COD) dan niat perilaku konsumen. Sedangkan cash on delivery (COD) memiliki pengaruh positif namun tidak signifikan terhadap niat perilaku konsumen, serta tidak ada pengaruh moderasi yang berarti antara hubungan pendorong belanja online terhadap niat perilaku konsumen melalui cash on delivery (COD) sebagai variabel moderasi.

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