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All Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Maneggio
Ni Luh Ketut Ayu Sudha Sucandrawati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Food Reviews on Purchasing Decisions with Hedonic Style As a Moderating Variable: Penelitian Otje Herman Wibowo; Mahmuddin; Rini Hadiyati; Sriwanti Belani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2675

Abstract

This research is a quantitative study with an explanatory approach. The data used in this study is primary data obtained by the researcher from 335 J.CO Donuts customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the first row of the table above, it shows the P-Values ​​are positive and below the 0.05 significance level, namely 0.006. These results are in line with the research. These results indicate that Food Reviewers can improve product quality, increase brand trust, increase sales quantity, and increase Purchase Decision numbers. In the next row, the results shown are three hundred and sixty degrees inverse, namely the Hedonic Style variable cannot moderate the influence of the Food Reviewer variable on the Purchase Decision variable because the P-Values ​​value is not below the 0.05 significance value, namely 0.068. This result is due to J.CO donut consumers purchasing based on product quality and brand trust, rather than hedonistic tendencies. Therefore, it can be concluded that the first hypothesis in this study is accepted, while the second hypothesis in this article is rejected.
Pengaruh Nilai Tukar dan Suku Bunga terhadap Harga Saham Perbankan yang Terdaftar di Bursa Efek Indonesia Yohanis Rohi Riwu; Ni Luh Ketut Ayu Sudha Sucandrawati; Made Winda
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2025): JIMI - OKTOBER
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i4.441

Abstract

This study aims to empirically analyze the effect of exchange rates and interest rates on the stock prices of banking companies listed on the Indonesia Stock Exchange during the 2020-2024 period. The research employs a quantitative approach with a causal-associative design and utilizes secondary data obtained from official publications of Bank Indonesia (BI) and the Indonesia Stock Exchange (IDX). The research population consists of 45 banking companies, from which 20 companies meeting the sampling criteria were selected using purposive sampling. Data analysis was conducted comprehensively through descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing with the assistance of SPSS software. The findings reveal that, partially, exchange rates have a significant negative effect on stock prices, and interest rates also exert a significant negative effect. Furthermore, simultaneous testing confirms that both independent variables significantly and negatively influence banking stock prices. These results highlight that macroeconomic volatility, particularly exchange rate fluctuations and interest rate movements, are crucial determinants to be considered in capital market analysis. Academically, this study contributes to the literature on the relationship between macroeconomic indicators and stock price dynamics, while practically, the results may serve as a reference for investors in making investment decisions, for policymakers in formulating economic stabilization strategies, and for banking institutions in anticipating market risks arising from both global and domestic economic uncertainty.
The Influence of Digital Reputation Management on the Success of Local Brands with Customer Trust as a Mediator Ni Luh ketut Ayu Sudha Sucandrawati
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/c7147c03

Abstract

This study aims to analyze the influence of Digital Reputation Management (DRM) on the success of local brands with Customer Trust as a mediating variable. The research background departs from the increasing intensity of competition for local brands in the digital era that requires companies to strategically manage their reputation through credible content, online review management, and consistent digital interaction. The research method uses the Structural Equation Modeling – Partial Least Squares (SEM-PLS) approach with data processed from the results of a local brand consumer survey. The results of the study show that DRM has a significant positive effect on Customer Trust, and Customer Trust has a significant positive effect on the success of local brands. In addition, Customer Trust has proven to be an important mediator that bridges the relationship between DRM and local brand success. This research confirms that an effectively managed digital reputation not only impacts image enhancement, but also on the formation of trust which ultimately drives consumer loyalty and advocacy. These findings provide theoretical contributions to the digital marketing management literature as well as practical implications for local businesses in designing trust-based digital reputation strategies to strengthen brand competitiveness in the market.
Co-Authors Made Winda Mahmuddin Mahmuddin Otje Herman Wibowo Rini Hadiyati Sriwanti Belani Yohanis Rohi Riwu