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All Journal INDEPENDEN: Jurnal Politik Indonesia dan Global Jurnal Pengabdian Masyarakat dan Riset Pendidikan Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik
Lusi Andriyani
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Pemasaran Melalui Media Sosial Sebagai Upaya Menyiapkan Kompetisi Pasar: Pengabdian Lusi Andriyani; Siska Yuningsih; Sri Yunanto; Usni; R. Hiru Muhammad; Donny Kurniawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2815

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kuripan Village, Ciseeng District, Bogor Regency, have significant potential in the local food sector, but face serious marketing challenges, particularly limited digital literacy. This condition makes their products less competitive in the modern market. This community service activity aims to increase the competitiveness of MSMEs by optimizing marketing based on social media and digital platforms. The implementation method is online training via Zoom with an interactive, participatory, and applied approach, covering three main topics: social media ethics, basic product photography techniques, and creating online business accounts. The activity participated in 10 local MSMEs. The evaluation results showed a significant increase in participants' understanding and skills, marked by an average pretest/posttest score that increased from 2.4 to 4.5 in the ethics aspect, from 2.1 to 4.2 in videography skills, and from 1.8 to 4.6 in mastery of digital business accounts. Participant testimonials also indicate a change in mindset and courage to utilize digital media as a promotional tool. Thus, this activity effectively bridges the digital divide of local MSMEs and contributes to strengthening technology-based marketing capacity.
KETERPILIHAN ANGGOTA LEGISLATIF PEREMPUAN PADA PEMILIHAN UMUM ANGGOTA DPRD PROVINSI PAPUA BARAT DAN PAPUA BARAT DAYA TAHUN 2024: STUDI KASUS FEBRI JEIN ANJAR Fahmi Anggraini Suryateja; Usni; Lusi Andriyani; Sri Yunanto
INDEPENDEN: Jurnal Politik Indonesia dan Global Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): INDEPENDEN : Jurnal Politik Indonesia dan Global
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/independen.6.1.37-44

Abstract

Penelitian ini didasari atas peningkatan partisipasi politik perempuan dalam pemilihan umum, baik legislatif maupun eksekutif. Hal tersebut memberikan nuansa yang khas dalam dinamika perpolitikan tanah air. Ketentuan perundang undangan Republik Indonesia Nomor 7 Tahun 2017 mengatur keterwakilan perempuan minimal 30% baik di tingkat pusat maupun daerah. Objek penelitian Adalah Febri Jein Anjar, seorang petahana dari Partai Golongan Karya (Golkar), yang berhasil terpilih kembali di Pemilu 2024. Ia adalah sosok perempuan Muslim asal Gorontalo yang mampu bertahan selama tiga periode sebagai anggota DPRD Provinsi Papua Barat dan Papua Barat Daya. Penelitian ini menggunakan teori dari Peter Schroder dan Pierre Bourdieu. Jenis penelitian adalah kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Febri Jein Anjar menerapkan strategi ofensif dan defensif untuk memenangkan Pemilu selama tiga periode. Ia berhasil membangun jaringan politik dan menjalin hubungan baik dengan masyarakat, termasuk dengan tokoh agama, tokoh masyarakat, dan tokoh adat. Karakter Febri yang ramah, mudah beradaptasi, serta dermawan menjadi faktor penting yang mendorong kesuksesannya dalam meraih kemenangan selama tiga periode tanpa jeda. Keberhasilan tersebut tidak terlepas dari dukungan modal politik yang solid, modal sosial yang kuat, serta modal ekonomi yang mendukung tanpa memanfaatkan media sosial sebagai alat dalam strategi kampanyenya Kata kunci: Strategi Politik, Modalitas, Pemilu, Calon Legislatif, Papua Barat, Papua Barat Daya
Peran Pendidikan Politik GMPI dalam Peningkatan Kualitas Kader Partai Persatuan Pembangunan Periode 2021-2026 Ilzam Thoriq Robbany; Lusi Andriyani
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 3 No. 1 (2026): Februari: Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v3i1.2896

Abstract

Generasi Muda Pembangunan Indonesia (GMPI) is a youth organization that functions as a party wing organization and plays a strategic role in providing political education for the cadres of the United Development Party (PPP). Political education is essential to improve cadre quality in terms of ideological knowledge, organizational capacity, and readiness to participate in political activities. This study aims to analyze the role of GMPI in political education, examine the institutional relationship between GMPI and PPP, and identify the challenges and obstacles faced in its implementation. This research employs a qualitative approach using primary and secondary data sources. Data were collected through interviews, observations, and documentation. Data analysis was conducted qualitatively through the stages of data collection, data reduction, data presentation, and conclusion drawing. The findings indicate that GMPI actively conducts political education through cadre development programs, guidance activities, and capacity building. The political education implemented by GMPI has a positive impact on improving the quality of PPP cadres, particularly in political understanding, discipline, and participation in party activities. However, GMPI still encounters several constraints, including limited resources, program consistency issues, and internal organizational dynamics. These findings highlight the importance of strengthening the role of youth organizations as sustainable instruments of political education. The implications of this study encourage political parties to enhance youth cadre development synergy in order to produce qualified, competent, and sustainable political cadres.
MEDIA DAN PREFERENSI PILIHAN POLITIK GENERASI Z PADA PILPRES 2024 MENUJU DEMOKRASI DIGITAL YANG BERMARTABAT Lusi Andriyani; Usni; Fahmi Anggraeni; Ambarwati; Haniah Hanafie
INDEPENDEN: Jurnal Politik Indonesia dan Global Vol. 6 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/independen.6.2.13-22.31048

Abstract

Technological developments have brought significant changes to human life, impacting individual situations and social interactions, one example being the general election process. Social media is currently a part of online media, or new media. Its existence has begun to be used as a tool for socialization and political strategy because it is considered more efficient in use, low cost, and offers unlimited access. The use of social media as a medium for political dialogue has been carried out on various occasions. Social media has developed into a new tool with significant implications for everyday life, particularly in the political sphere. All issues are easily accessible through information on social media. In this context, social media has ultimately become a tool for Gen Z to obtain information and political literacy, which influences their political preferences and political choices. The digitalization of information is an unavoidable process and will pose a challenge to the implementation of democracy in Indonesia. Keywords: Social media, Gen-Z, Political preferences, 2024 presidential election, Digital democracy.
Co-Authors Ambarwati Donny Kurniawan Fahmi Anggraeni Fahmi Anggraini Suryateja Haniah Hanafie Ilzam Thoriq Robbany R. Hiru Muhammad Siska Yuningsih Sri Yunanto Usni