Muhammad, Ashar
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NUDGE ON SUSTAINABILITY: A BIBLIOMETRIC ANALYSIS Putra, Anhar Dana; Musdah, Erwin; Azmi, Ilima Fitri; Sampe, Valentin Laura; Muhammad, Ashar; Umar, Arif Alauddin; Fattah, Sulaeman
Erudio Journal of Educational Innovation Vol 11, No 1 (2024): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

The success rate of strategies for addressing sustainability issues is increasingly dependent on whether changes in public behavior can and will complement the practical solutions that are currently available. Nudge is a novel behavioral change intervention that is being widely used in the ongoing fight against sustainability issues such as energy conservation, sustainable water, food, and fashion consumption. This article explores the most prolific writers, institutions, and nations, in addition to the most cited papers and publications on Nudge and Sustainability, using the Scopus database. Bibliometric analysis is used to describe the bibliographic data, including the total number of publications and citations for 96 papers published between 2011 and 2022. In addition, the article creates a graphical representation of the bibliographic material by mapping journals, keywords, and institutions with bibliographic coupling and co-citation analysis using the VOS Viewer software. The results of the analysis show that studies about nudge and sustainability are currently more focused on the context of pro-environmental behavior which is mostly micro-behavior such as food consumption behavior. The findings are significant in terms of enriching the growing discourse of nudge in the context of sustainability, as well as providing policy recommendations for governments to better address the issues.
INOVASI DESAIN KEMASAN PRODUK RUMAH MAKAN BONELO Muhammad, Ashar; Kalsum, Ummi
ADMIT: Jurnal Administrasi Terapan Vol 1 No 1 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i1.2077

Abstract

The culinary industry is currently growing rapidly in Indonesia, one of which is a restaurant that is easy to find with a variety of food and beverage dishes.  The development of the restaurant business has caused a high level of competition to demand restaurants to innovate in order to survive in the business world. Packaging design is a strategy that companies can use to compete in the business world. Bonelo Restaurant (RM) is one of the restaurants in Makassar City. RM Bonelo has problems with product packaging where the food packaging is less attractive and easily damaged so that the research produces the output of a product packaging design innovation. In this study, it used qualitative methods with the method of collecting interviews and observations. With the innovation of product packaging on RM Bonelo packaging, it can increase sales and profits.
IMPLEMENTATION OF SELF-ORDER IN IMPROVING SERVICE QUALITY AT KAFE PYUR 2.0 Jufri, Alda Aprilia; Muhammad, Ashar
ADMIT: Jurnal Administrasi Terapan Vol 2 No 2 (2024): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v2i2.3059

Abstract

Manual menu ordering has become a serious issue faced by Kafe Pyur 2.0. Customers must approach the cashier, select their menu, and make payment at the cashier's desk, resulting in long queues as only one cashier is available to serve them. This study aims to examine the impact of implementing self-ordering in improving service quality at Kafe Pyur 2.0. The research employs a quantitative method with a descriptive approach. It was conducted at Kafe Pyur 2.0, located on Jl. Sunu, Suangga, Makassar City, South Sulawesi. The study was carried out over approximately four months, from April 2024 to July 2024. The self-ordering system was developed using the existing POS Majoo application, which features a web order capability that allows business owners to create a self-ordering system for Kafe Pyur 2.0. Data collection was conducted through questionnaires. The results of the study revealed that the implementation of self-ordering at Kafe Pyur 2.0 can minimize queues, enabling customers to spend less waiting time when placing their orders. This has positively impacted the service quality, which was measured using the TERRA service quality dimensions comprising Tangible (physical evidence), Empathy, Reliability, Responsiveness, and Assurance. Based on these measurements, several issues were resolved, including enabling customers to order from anywhere within the scope of Kafe Pyur 2.0, thus preventing customer congestion and long queues, providing faster and more accurate menu availability information, and ensuring quicker order placement.