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All Journal Student Research Journal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Fina Malika Azmi
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Strategi Media Relations Fraksi Partai Amanat Nasional dalam Meningkatkan Citra di Era Pemerintahan Presiden Prabowo Subianto Fina Malika Azmi; Siska Yuningsih
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1207

Abstract

This research explores the Media Relations strategies implemented by the Partai Amanat Nasional (PAN) faction in the context of political communication during the administration of President Prabowo Subianto. Building a positive image in politics through effective relationships with the mass media is essential. The purpose of this study is to identify the strategies employed by the PAN faction in managing relations, developing strategies, and expanding networks with the media. The public image of the PAN faction is shaped through media coverage. This research applies Media Relations strategy theory, which includes managing relationships, developing strategies, and network building, as well as image formation theory, which encompasses perception, cognition, motivation, and attitude. A qualitative method with a descriptive study approach was used, and data were collected through interviews and documentation. The findings reveal that 1.) The PAN faction actively engages in communication through media gatherings, press conferences, doorstop interviews, advertorial collaborations, and media involvement in discussions. 2.) The faction disseminates information using both conventional and digital media, emphasizing engagement and transparency. 3.) PAN also builds partnerships with external organizations through audience meetings, seminars, training, and discussions as efforts to expand its communication network. 4.) Supporting factors include the openness of the media team and the availability of communicative spokespersons, while obstacles arise from the rapidly changing dynamics of social media and limited control over external media content. 5.) The National Mandate Party faction builds its image through strategic and responsive communication across both digital and traditional media. However, challenges
Peran Public Relations Dalam Mempertahankan Citra Perusahaan Go To Pasca Merger Carolina Fernanda Diaz Aprianto; Fina Malika Azmi; Rara Salsabila; Tria Patrianti
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1000

Abstract

The company merger between Gojek and Tokopedia, which has been carried out since 2021, aims to unite two different company ecosystems into a single entity with a wider reach. Therefore, the existence of Public Relations is needed in maintaining the image of the two companies that have become one. This study aims to determine the role of Public Relations in maintaining GoTo's corporate image after the merger. The theory used in this research is the theory of Dozier and Broom regarding the role of Public Relations in maintaining the company's image, including (1) expert preciber communication, (2) problem solving process facilitator, (3) communication facilitator and (4) technician. The method used in this research is descriptive qualitative method with data collection techniques through literature search, company documents, media monitoring, and observation. The results showed that with the role of Public Relations as a problem solving process facilitator and communication facilitator, the GoTo Company can handle issues regarding the policy of reducing incentives and employee layoffs quite well, so that GoTo's image can still be maintained
Co-Authors Carolina Fernanda Diaz Aprianto Rara Salsabila Siska Yuningsih Tria Patrianti