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The Effect of Human Resource Competency Development on The Productivity of Salted Fish UMKM Centers In Pulau Pasaran Lampung Titin Rosdyanti; Bunga Aditi; Pratama, Reza Hardian; Eka Gustinasari; Elita Yuni Setiyarini
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1173

Abstract

National economic growth is supported by micro, small, and medium enterprises (MSMEs). To meet community needs, this study analyses the influence of human resource (HR) competency development on the productivity of salted fish MSMEs in Pasaran Island, which is known as a traditional fish processing centre in Bandar Lampung, Indonesia. The research focuses on four key indicators of HR competency: technical skills training, improvement of managerial abilities, mastery of simple technology, and participation in certification or quality improvement programs. A quantitative associative approach was employed, involving 100 respondents selected through purposive sampling. Data were analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS 3.2.9. The results show that all four variables significantly affect MSME productivity, with certification or quality improvement programs having the strongest influence. These findings highlight the importance of structured HR development strategies in enhancing production efficiency, product quality, and business sustainability. This study provides theoretical contributions to HR management science and practical recommendations for MSME actors and policymakers in improving the competitiveness of traditional fish processing industries at both local and national levels. The finding that certification or quality improvement programs have the strongest influence provides new empirical evidence that formal legitimacy (certification) and quality standardisation are integral to HR development. The results also emphasize the importance of participating in technical training, improving managerial abilities, mastering simple technology, and actively participating in certification programs to enhance productivity and product quality.
The Role of TikTok Live Streaming in Increasing Consumer Purchasing Power and Enhancing Online Shop Sales Sri Asmirani; Mutiasari Nur Wulan; Ayu Nursari; Elita Yuni Setiyarini; Pratama, Reza Hardian
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/wm3j8w83

Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran online shop dalam menarik konsumen. Salah satu inovasi yang saat ini banyak digunakan adalah fitur live streaming pada platform TikTok. Penelitian ini bertujuan untuk menganalisis peran live streaming TikTok dalam meningkatkan daya beli konsumen serta kontribusinya terhadap peningkatan penjualan online shop. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden sebanyak 200 responden pengguna TikTok yang aktif mengikuti live streaming penjualan produk. Analisis penelitian menggunakan metode SEM-PLS, Variabel independen dalam penelitian ini adalah pemanfaatan live streaming TikTok (X), sedangkan variabel dependen meliputi peningkatan daya beli konsumen (M) dan peningkatan penjualan online shop (Y). Hasil penelitian menunjukkan bahwa live streaming TikTok memiliki pengaruh signifikan terhadap peningkatan daya beli konsumen melalui interaksi langsung, kepercayaan terhadap produk, serta adanya promosi eksklusif. Selain itu, live streaming juga terbukti berkontribusi positif terhadap peningkatan penjualan online shop dengan mendorong keputusan pembelian impulsif dan menciptakan loyalitas pelanggan. Temuan ini menegaskanbahwa live streaming TikTok merupakan strategi pemasaran digital yang efektif dalam memperkuat daya saing bisnis online shop di era ekonomi digital.