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All Journal Jurnal Teknologi dan Manajemen Industri Terapan Kajian Ekonomi dan Akuntansi Terapan International Journal of Management, Economic and Accounting
Ayu Nursari
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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The Role of TikTok Live Streaming in Increasing Consumer Purchasing Power and Enhancing Online Shop Sales Sri Asmirani; Mutiasari Nur Wulan; Ayu Nursari; Elita Yuni Setiyarini; Pratama, Reza Hardian
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/wm3j8w83

Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran online shop dalam menarik konsumen. Salah satu inovasi yang saat ini banyak digunakan adalah fitur live streaming pada platform TikTok. Penelitian ini bertujuan untuk menganalisis peran live streaming TikTok dalam meningkatkan daya beli konsumen serta kontribusinya terhadap peningkatan penjualan online shop. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden sebanyak 200 responden pengguna TikTok yang aktif mengikuti live streaming penjualan produk. Analisis penelitian menggunakan metode SEM-PLS, Variabel independen dalam penelitian ini adalah pemanfaatan live streaming TikTok (X), sedangkan variabel dependen meliputi peningkatan daya beli konsumen (M) dan peningkatan penjualan online shop (Y). Hasil penelitian menunjukkan bahwa live streaming TikTok memiliki pengaruh signifikan terhadap peningkatan daya beli konsumen melalui interaksi langsung, kepercayaan terhadap produk, serta adanya promosi eksklusif. Selain itu, live streaming juga terbukti berkontribusi positif terhadap peningkatan penjualan online shop dengan mendorong keputusan pembelian impulsif dan menciptakan loyalitas pelanggan. Temuan ini menegaskanbahwa live streaming TikTok merupakan strategi pemasaran digital yang efektif dalam memperkuat daya saing bisnis online shop di era ekonomi digital.
Analisis Harga, Inovasi, dan Kualitas Layanan Aplikasi Maxim Terhadap Keputusan Konsumen Vitha Audya Putri; Nurbaiti Nurbaiti; Ayu Nursari
Kajian Ekonomi dan Akuntansi Terapan Vol. 3 No. 1 (2026): Maret: Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v3i1.2182

Abstract

This study was conducted with the aim of identifying and analyzing the influence of price, innovation, and service quality variables on consumer decisions in using the Maxim online transportation service. The background of this research is the increasing competition in the online transportation industry in Indonesia, which encourages companies to continuously improve their marketing strategies to attract and retain customers. As one of the rapidly growing online transportation service providers, Maxim needs to understand the factors that influence consumer decisions in order to compete effectively. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to 134 respondents who are active users of Maxim's transportation services. The data collected were analyzed using multiple linear regression to examine the effect of each independent variable (price, innovation, and service quality) on the dependent variable (consumer decision). Validity and reliability tests were also conducted to ensure the research instrument was appropriate for use.The results of the study show that all three independent variables—price, innovation, and service quality—have a positive and significant effect on consumer decisions. This means that the more competitive the price offered, the higher the level of innovation provided, and the better the perceived service quality, the more likely consumers are to choose and continue using the Maxim online transportation service.These findings provide practical implications for Maxim’s management in designing more targeted marketing strategies and service improvements, as well as strengthening the company’s position in facing market competition.
The Influence of Experience Quality, Attractiveness, and Accessibility on Revisit Intention Mediated by Electronic Word-of-Mouth (eWOM): A Survey of Tourists at Lembah Hijau Algi Ahmad Kurniawan; Rahyono; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nature-based tourism destinations face the challenge of maintaining stable revisit rates despite initial high visitor numbers . This study analyzes the influence of experience quality, attractiveness, and accessibility on revisit intention, with electronic word-of-mouth (eWOM) as a mediating variable. Focusing on the Lembah Hijau tourism area in Bandar Lampung , this research employed a quantitative approach with an exploratory survey design. The sample consisted of 396 tourists, selected using a non-probability sampling technique with the Slovin formula . Data were analyzed using multiple linear regression and the Sobel test via SPSS. The findings reveal that experience quality, attractiveness, and accessibility positively and significantly influence both eWOM and revisit intention. Mediation analysis indicates that eWOM significantly mediates the relationship between attractiveness and revisit intention, as well as accessibility and revisit intention. Interestingly, eWOM does not significantly mediate the effect of experience quality on revisit intention, suggesting that high-quality direct experiences drive loyalty independently of digital sharing . These results recommend that destination managers prioritize enhancing visual attractiveness and ease of access to stimulate positive eWOM, thereby strengthening long-term tourist loyalty.
The Effect of Digital Supply Chain, Delivery Performance, and Product Availability on Customer Satisfaction with Risk Mitigation as a Mediating Variable at PT Simpur Mobil Lampung Nur Asiah; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Supply Chain, Delivery Performance, and Product Availability on Customer Satisfaction with Risk Mitigation as a mediating variable in PT Simpur Mobil Lampung. The research uses a quantitative approach with a survey method through the distribution of questionnaires to 172 respondents of workshop customers who are partners of the company. Data were analyzed using multiple linear regression and mediation tests with the help of IBM SPSS software. The results of the study show that Digital Supply Chain, Delivery Performance, and Product Availability have a positive and significant effect on Customer Satisfaction partially or simultaneously. Risk Mitigation has been proven to have a positive and significant effect on Customer Satisfaction, as well as mediating the relationship between Delivery Performance and Customer Satisfaction, but does not mediate the relationship between Digital Supply Chain and Product Availability to Customer Satisfaction. The Adjusted R Square value of 0.472 indicates that the research model is able to explain 47.2% of the variation in Customer Satisfaction, while the rest is influenced by other factors outside the research model. These findings indicate that improved digital integration, delivery performance, product availability, and effective risk management are important factors in improving customer satisfaction in automotive distribution companies.
Co-Authors Algi Ahmad Kurniawan Elita Yuni Setiyarini Lestari Wuryanti Mutiasari Nur Wulan Nur Asiah Nurbaiti Nurbaiti Pratama, Reza Hardian Rahyono Sri Asmirani Vitha Audya Putri