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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA)
Kevin Daniel Sirait
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Peran Penguasaan Bahasa Indonesia dalam Mendukung Pembangunan Sosial Ekonomi Nasional: Penelitian Adel Syesaria A.D; Kevin Daniel Sirait; Selpiana; Ledi Marina Purba
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3059

Abstract

Indonesian plays a vital role as the nation's unifying language and official means of communication. This study aims to examine the role of Indonesian language proficiency in supporting social and economic development, particularly in education, community participation, and national competitiveness. The method used is qualitative through literature study, document review, interviews, and observation. The results show that Indonesian language proficiency directly impacts the quality of education because it supports the learning process and produces superior human resources. Indonesian also strengthens social cohesion, increases community participation, and opens wider access to employment. In the economic sector, good language skills improve workforce competence and the effectiveness of business communication between regions. However, challenges remain, such as disparities in the quality of language education, low interest among the younger generation, and the influence of foreign languages. Therefore, improving Indonesian language proficiency needs to be a national strategic agenda to strengthen national identity, expand access to development, and enhance global competitiveness.
Marger Kolongmerat sebagai Strategi Peningkatan Market Power Melalui Diferensiasi : Penelitian Khairani Alawiyah Matondang; Ainun Saskia; Khairunnisa Br Marpaung; Ledi Marina Purba; Kevin Daniel Sirait
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2999

Abstract

This study aims to examine how conglomerate mergers can be used as a strategy to strengthen market power through the implementation of product differentiation. Using a qualitative approach and case study method on several national and international companies such as the Disney-Fox merger and Indosat Ooredoo Tri, this study focuses on understanding post-merger product differentiation strategies in strengthening the company's competitive position in the market. The analysis results show that conglomerate mergers have two main functions: first, as an instrument for market expansion and increasing company value through innovation, bundling strategies, and strengthening brand image; second, as a means to create barriers to entry and increase switching costs for consumers. The Disney-Fox case study emphasizes the importance of intellectual property ownership and exclusive content as strategic advantages in maintaining customer loyalty. Meanwhile, the Indosat Tri merger emphasizes infrastructure integration and digital service development as a form of service-based differentiation. Although conglomerate mergers can increase efficiency and strengthen a company's competitive position, potential risks such as increased market concentration and reduced consumer choice still need to be monitored. Therefore, the role of supervisory institutions such as the KPPU is crucial in ensuring that the implementation of mergers remains in accordance with the principles of fair competition and maintains a balance between the interests of business actors and consumer protection.
Pengelolaan Sumber Daya Alam dalam Perspektif Pembangunan Ekonomi Berkelanjutan: Penelitian Bona Raja Purba; Titian Dhea Fresensia Purba; Sri Rosni Alfiat Laia; Flowremsari Haggata Ginting; Kevin Daniel Sirait
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3132

Abstract

This study aims to analyze the concept and practice of natural resource management (NRM) within the framework of sustainable economic development in Indonesia. Natural resources are vital for supporting economic activities and improving social welfare. However, excessive and unplanned exploitation has caused environmental degradation, social inequality, and a decline in ecosystem capacity. This research employs a descriptive qualitative method using a library research approach, focusing on conceptual and empirical analyses derived from literature, regulations, and reports from national and international institutions. The findings reveal that uncontrolled exploitation of natural resources provides short-term economic benefits but leads to significant social and environmental costs in the long run. Conversely, applying green economy principles, circular economy models, renewable energy adoption, and community participation can enhance resource efficiency and generate sustainable economic value. In the context of national development, integrating economic, social, and environmental policies is essential to achieve a balance between growth and sustainability. Strengthening environmental regulations, promoting eco-friendly technologies, and implementing the 3R principles (reduce, reuse, recycle) are crucial efforts to realize inclusive and environmentally responsible development for future generations.
Pengaruh Inflasi dan Tingkat Pengangguran Terbuka Terhadap Penanaman Modal Asing di Provinsi Sumatera Utara Tahun 2001-2024: Penelitian Jemelly Prisya Simajuntak; Ledi Marina Purba; Yendita Pakpahan; Kevin Daniel Sirait
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3217

Abstract

Penelitian ini bertujuan untuk menganalisis dampak inflasi dan tingkat pengangguran terbuka terhadap investasi langsung asing (FDI) di Provinsi Sumatera Utara. Penelitian ini menggunakan metodologi kuantitatif dengan teknik deskriptif-verifikasi. Data yang dianalisis terdiri dari data deret waktu sekunder yang bersumber dari Badan Pusat Statistik (BPS) dan Badan Koordinasi Penanaman Modal (BKPM) periode 2001–2023. Penilaian dilakukan menggunakan model regresi linier berganda melalui perangkat lunak EViews, beserta uji asumsi tradisional untuk menjamin validitas model penelitian. Hasil analisis menunjukkan bahwa inflasi tidak terlalu berpengaruh terhadap FDI, sedangkan tingkat pengangguran terbuka memiliki dampak negatif yang signifikan. Hal ini menunjukkan bahwa kenaikan tingkat pengangguran dapat menurunkan minat investor asing untuk berinvestasi. Di saat yang sama, baik inflasi maupun tingkat pengangguran terbuka telah menunjukkan dampak yang cukup besar terhadap FDI. Model regresi yang diterapkan dalam penelitian ini dapat memperhitungkan sekitar 46,7% variasi perubahan FDI di Provinsi Sumatera Utara.
PENGARUH INVESTASI DAN PENGANGGURAN TERHADAP PERTUMBUHAN EKONOMI DI SUMATERA UTARA Monika Caramoy Sitorus; Flowrensari Hagatha Ginting; Kevin Daniel Sirait; Renaldi Enriko Sigalingging
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2025

Abstract

Pertumbuhan ekonomi adalah salah satu indikator penting yang digunakan untuk menilai keberhasilan pembangunan dalam suatu daerah. Tujuan dari penelitian ini adalah untuk menilai dampak investasi dan tingkat pengangguran terhadap pertumbuhan ekonomi di Provinsi Sumatera Utara. Metode yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan memanfaatkan data sekunder dari periode 2003 hingga 2024. Data dikumpulkan dari Badan Pusat Statistik (BPS), jurnal akademis, serta sumber lain yang relevan. Temuan dari penelitian ini menunjukkan bahwa investasi memiliki dampak positif dan signifikan terhadap pertumbuhan ekonomi. Ini menunjukkan bahwa peningkatan investasi dapat mendorong pertumbuhan Produk Domestik Regional Bruto (PDRB) di daerah tersebut. Di sisi lain, tingkat pengangguran berpengaruh negatif dan signifikan terhadap pertumbuhan ekonomi, yang berarti bahwa pengurangan pengangguran akan berdampak positif pada pertumbuhan ekonomi. Selain itu, secara bersamaan, kedua variabel yaitu investasi dan pengangguran menunjukkan pengaruh yang signifikan terhadap pertumbuhan ekonomi di Provinsi Sumatera Utara. Hasil ini memperkuat pentingnya strategi yang memfokuskan pada peningkatan investasi dan pengurangan pengangguran untuk mencapai pertumbuhan ekonomi yang berkelanjutan di daerah tersebut.
Co-Authors Adel Syesaria A.D Ainun Saskia Bona Raja Purba Flowremsari Haggata Ginting Flowrensari Hagatha Ginting Jemelly Prisya Simajuntak Khairani Alawiyah Matondang Khairunnisa Br Marpaung Ledi Marina Purba Monika Caramoy Sitorus Renaldi Enriko Sigalingging Selpiana Sri Rosni Alfiat Laia Titian Dhea Fresensia Purba Yendita Pakpahan