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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ainun Saskia
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Marger Kolongmerat sebagai Strategi Peningkatan Market Power Melalui Diferensiasi : Penelitian Khairani Alawiyah Matondang; Ainun Saskia; Khairunnisa Br Marpaung; Ledi Marina Purba; Kevin Daniel Sirait
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2999

Abstract

This study aims to examine how conglomerate mergers can be used as a strategy to strengthen market power through the implementation of product differentiation. Using a qualitative approach and case study method on several national and international companies such as the Disney-Fox merger and Indosat Ooredoo Tri, this study focuses on understanding post-merger product differentiation strategies in strengthening the company's competitive position in the market. The analysis results show that conglomerate mergers have two main functions: first, as an instrument for market expansion and increasing company value through innovation, bundling strategies, and strengthening brand image; second, as a means to create barriers to entry and increase switching costs for consumers. The Disney-Fox case study emphasizes the importance of intellectual property ownership and exclusive content as strategic advantages in maintaining customer loyalty. Meanwhile, the Indosat Tri merger emphasizes infrastructure integration and digital service development as a form of service-based differentiation. Although conglomerate mergers can increase efficiency and strengthen a company's competitive position, potential risks such as increased market concentration and reduced consumer choice still need to be monitored. Therefore, the role of supervisory institutions such as the KPPU is crucial in ensuring that the implementation of mergers remains in accordance with the principles of fair competition and maintains a balance between the interests of business actors and consumer protection.
Peran Kebijakan Sumber Daya Alam dalam Mewujudkan Transisi Energi berbasis Green Hydrogen di Indonesia: Penelitian Bonaraja Purba; Ainun Saskia; Essi Laura Amanda; Rachel Adeline Siagian; Afriyani Elizabet Sitorus
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3008

Abstract

The transition toward clean energy poses a major challenge for Indonesia due to its high dependence on fossil fuels. Green hydrogen is considered a strategic option to strengthen energy security while supporting the national decarbonization agenda. This study aims to analyze the role of natural resource management policies in driving the energy transition based on green hydrogen in Indonesia. The research employs a literature review with a descriptive qualitative approach through the examination of academic journals, international institutional reports, and official government documents. The findings reveal that although Indonesia possesses abundant renewable energy potential, the implementation of green hydrogen remains constrained by high production costs, limited infrastructure, and the absence of comprehensive regulations. Natural resource policies play a strategic role in overcoming these barriers through regulatory support, fiscal incentives, infrastructure development, and integration with low-carbon development strategies. Lessons from Japan and Germany highlight the importance of policy consistency, sustainable financing, and cross-sectoral coordination. Comprehensive and adaptive natural resource policies are the key to accelerating the green hydrogen–based energy transition. This study emphasizes that such policies are not merely technical instruments, but also strategic foundations for strengthening energy security, fostering a green economy, and ensuring sustainable national development.
Co-Authors Afriyani Elizabet Sitorus Bonaraja Purba Essi Laura Amanda Kevin Daniel Sirait Khairani Alawiyah Matondang Khairunnisa Br Marpaung Ledi Marina Purba Rachel Adeline Siagian