Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Akademik Pengabdian Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
Resti Rohayati
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Keragaman Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Apotek Kimia Farma Khomsah Kamilah; Alfin Adam; Resti Rohayati; Nazwa Awlia Maulana; Rismawati Rismawati; Fatimah Azzahra; Ramadhani Ramadhani; Endang Silaningsih
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4606

Abstract

This study aims to analyze the effect of product diversity and service quality on consumer satisfaction at Kimia Farma Pharmacy. Product diversity includes the variety of types of drugs, health products, and medical needs available, while service quality includes the speed, compassion, and accuracy of service provided by Kimia Farma pharmacy staff. Data were collected through questionnaires distributed to Kimia Farma Pharmacy consumers using quantitative methods. Data analysis was carried out using multiple linear regression to identify the effect of each variable on consumer satisfaction. The results of the study indicate that product diversity and service quality have a positive and significant effect on consumer satisfaction. This explains that improving product and service quality can increase the level of consumer satisfaction. These findings have an impact on Kimia Farma Pharmacy management to continue to improve service quality and expand product diversity in order to optimally meet consumer needs. In addition, this study also contributes to the pharmacy business development strategy amidst increasingly tight pharmaceutical industry competition, especially in designing a customer-oriented approach. Further research can examine other variables such as price, location, or consumer loyalty to expand understanding of the factors that influence customer satisfaction more comprehensively.
Bauran Promosi Di Hisana Fried Chicken Cabang Jakarta Utara Resti Rohayati; Chandra Ayu Pramestidewi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8008

Abstract

This study aims to analyze the implementation of the promotional mix at Hisana Fried Chicken, North Jakarta Branch, in order to increase sales performance and business competitiveness. The method used in this Field Work Practice (KKL) includes direct observation, interviews, discussions, and analysis of the company’s marketing activities. The results indicate that Hisana Fried Chicken North Jakarta Branch has implemented several elements of the promotional mix, including advertising, sales promotion, personal selling, direct marketing, and public relations. However, advertising and public relations activities have not been optimally implemented in terms of planning, coverage, and sustainability. This condition has contributed to the inconsistency in achieving monthly revenue targets. Therefore, an integrated, sustainable, and evaluation-based promotional mix strategy is required to improve promotional effectiveness, strengthen brand image, and increase sales performance in the future.
Co-Authors ALFIN ADAM Chandra Ayu Pramestidewi Endang Silaningsih Fatimah Azzahra Khomsah Kamilah Muhammad Luthfi Nazwa Awlia Maulana ramadhani ramadhani