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Penerapan Iptek dan Peningkatan Kualitas Produk Aneka Kerupuk dan Keripik di Desa Meteseh, Kecamatan Tembalang, Kota Semarang Nurkhayati, Isnaini; Sulistiyani, Endang; Winarto; Jumi; Haribowo, Putut; Suratno, Agus; Marhaeni, Sri; Nugroho, Jati
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i1.251

Abstract

The application of science and technology and improving the quality of products to develop a snack business in the business group "Various Crackers and Chips" in the village of Meteseh, Tembalang, Semarang, will have an impact on increasing the income of members of the business group. The business group "Various Crackers and Chips" in Meteseh village in producing its products, still relying on manual labor, less hygienic and less varied and innovative products produced, the benefits obtained from year to year did not experience a significant increase. As educators, they are required to play a role in helping the Government, so the business group "Various Crackers and Chips" in Meteseh village has a better standard of living. In order for the products produced by the business group "Various Crackers and Chips" in Meteseh Village to be more innovative, it is necessary to increase the knowledge and skills that can produce added value, namely learning how to process crackers and chips with a variety of flavors, with more modern equipment and proper packaging procedures so that products are more durable and in demand by the community. The equipment used to process crackers and chips, has been prepared by the Community Service Team. The equipment used in the processing of crackers and chips is as follows: Gas Stove, frying pan, chopper, oil drainer, seasoning mixer, blender, airtight press machine, plastic packaging, ingredients for making crackers and chips etc. Business groups are also given management training and help find solutions to the problems they face. Problems with the problem of partner SMEs are then referred to as a number of program solutions to solve problems in the field of improving production and marketing processes. The method applied is training and mentoring. The output produced is the emergence of " Meteseh Typical Crackers and Chips" business. The value of support from the value added production of Meteseh's unique Crackers and Chips has the potential to become a typical Semarang souvenir from Meteseh village.
Implementation of Online Ordering and the AIDA Method in the Form of E-Commerce at PT Sleman Nara Group Muhammad Naufal Arif; Jumi; Mellasanti Ayuwardani
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The application of online marketing using the AIDA method through images, text, and speech can encourage the audience to take action in the form of ordering and expand the company's market reach. In today's dynamic business era, digital marketing plays a crucial role in business development and enhancing marketing quality. PT Sleman Nara Group is an SME engaged in garment production, offering a variety of high-quality clothing. PT Sleman Nara Group currently markets its products offline and has not yet utilized digital platforms, making it difficult to market its high-quality products effectively. The system design approach employs the Waterfall method and the CMS Wordpress as the development tool. The result of this study is an e-commerce website that emphasizes the integration between online and offline stores in terms of product ordering methods, product delivery, product variations, and online services. Additionally, the e-commerce website includes a company profile. The study shows that the e-commerce website can be integrated, allowing purchases to be made anytime and anywhere without needing to visit the offline store. Penerapan pemasaran online menggunakan Metode AIDA melalui gambar, tulisan, dan ucapan dapat mendorong audiens untuk melakukan tindakan pemesanan serta memperluas jangkauan pasar perusahaan. Di era bisnis yang dinamis saat ini, pemasaran digital sangat penting untuk mengembangkan bisnis dan meningkatkan kualitas pemasaran. PT Sleman Nara Group adalah UMKM yang memproduksi garmen. PT Sleman Nara Group memproduksi berbagai jenis pakaian berkualitas. PT Sleman Nara Group memasarkan produknya secara offline dan belum menggunakan platform digital, sehingga mengalami kesulitan dalam memasarkan produk-produknya yang berkualitas. Pendekatan perancangan sistem menggunakan metode Waterfall dan alat CMS Wordpress sebagai aplikasi pengembang. Hasil dari studi ini adalah website e-commerce yang menekankan integrasi antara toko online dan offline pada metode pemesanan produk, pengiriman produk, variasi produk, dan layanan secara online dengan berdasarkan Metode AIDA. Selain itu, website e-commerce ini juga mencakup profil perusahaan. Studi ini menunjukkan bahwa website e-commerce dapat terintegrasi, memungkinkan transaksi pembelian kapan saja dan di mana saja tanpa harus mengunjungi toko offline.
Co-Authors Agus Suratno Jati Nugroho Marhaeni, Sri Mellasanti Ayuwardani Muhammad Naufal Arif Nurkhayati, Isnaini Putut Haribowo, Putut Sulistiyani, Endang WINARTO