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All Journal Jurnal Ilmiah Pariwisata International Journal of Entrepreneurship and Tourism
Komang Trigita Juliastari
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Analysis of the Influence of Instagram Social Media @pelagaecopark on Tourists’ Visiting Interest at Pelaga Eco Park Bali Komang Trigita Juliastari
International Journal of Entrepreneurship and Tourism Vol. 2 No. 2 (2025): IJENT sesion 4th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i2.2025.17-23

Abstract

This research was conducted at Pelaga Eco Park Bali regarding the influence of the Instagram social network on visiting intentions. Social networks play an important role in connecting the world between one person and another, Instagram is a social network based on sharing photos and videos, many companies use Instagram as an advertising tool to share photos or videos about the beauty of destinations and tourist attractions. activities in these places. The aim according to Effendi in (Hassan, 2022) is that messages conveyed through content can influence the communicator or recipient of the message, so that it can cause changes in behavior. Therefore, researchers want to test whether social media, in this case Instagram, influences tourists' interest in visiting. The results of this research aim to test and explain the influence of the Instagram social network on the interest in visiting followers of the @pelagaecopark account. This research was conducted at the Pelaga Ecological Park tourist location with a research sample of 100 followers using saturated sampling techniques. All answer results obtained by distributing questionnaires are used and processed using a simple linear regression analysis system which also uses hypothesis testing. This research shows that (1) Testing hypothesis 1 shows the results that the social network Instagram (X1) has a significant influence on intention to visit (Y.). These results are based on the Instagram social media regression coefficient (bX) of 0.662 and TStat = 8.544 at a significance level of 0.00 (p < 0.05), which shows positive results so that the hypothesis can be accepted. The implication and conclusion of this test is that the better the Pelaga Eco Park Instagram social media, the more interest in visiting it will be. The influence of the social network Instagram is 39.3%. This can be seen from the FIT model above.
Eco-Healing Tourism dan Kontribusinya Terhadap Keberlanjutan Destinasi Wellness di Tabanan, Bali Putu Eka Wirawan; Komang Trigita Juliastari
Jurnal Ilmiah Pariwisata Vol 31 No 2 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i2.2016

Abstract

The development of global tourism has shifted toward experience-based, health-oriented, and sustainable tourism, leading to the emergence of eco-healing tourism as an integration of wellness activities and interaction with natural environments. Tabanan Regency, Bali, possesses significant natural landscape potential to support this type of tourism; however, its utilization remains fragmented and not yet integrated into a sustainable destination framework. This study aims to analyze the contribution of eco-healing tourism to the sustainability of wellness destinations in Tabanan, Bali. The research employs an interpretive qualitative approach using field observations, in-depth interviews, and documentation, with thematic analysis applied to the data. The findings reveal that eco-healing experiences are constructed through sensory, emotional, and reflective dimensions that provide restorative benefits to tourists while implicitly encouraging digital detox practices. From a sustainability perspective, eco-healing tourism has the potential to support environmental conservation, enhance tourist awareness, and create economic opportunities for local communities. However, these contributions remain suboptimal due to the lack of integrated destination management. This study highlights the strategic role of eco-healing tourism in developing sustainable wellness destinations and offers practical implications for stakeholders in designing adaptive, inclusive, and sustainable tourism models. Keywords: eco-healing tourism, wellness destination, sustainability, tourist experience
Co-Authors Putu Eka Wirawan