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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Cindi Norawati Sirait
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Visual Konten Influencer Terhadap Minat Beli Ulang Melalui Keputusan Pembelian Cindi Norawati Sirait; Meitiana Meitiana; Vivy Kristinae; Aprilita Aprilita
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8305

Abstract

This study analyzes the influence of influencer visual content on repurchase intention mediated by purchase decisions. A quantitative method was used, with data collected through online questionnaires and analyzed using SmartPLS 4.0. The results indicate that influencer visual content has a significant effect on repurchase intention through purchase decisions. This conclusion highlights the importance of visual content in influencing purchase decisions and increasing followers’ repurchase intention.
Co-Authors Aprilita Aprilita Meitiana Meitiana Vivy Kristinae