Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Testing dan Implementasi Sistem Informasi International Journal of Information System and Innovation Management
Ugli, Tilovmurodov Dostonbek Furqat
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Testing dan Implementasi Sistem Informasi

 1 
FROM DIGITAL SHOPPING EXPERIENCE TO SOCIAL INFLUENCE: EXAMINING THE ROLES OF ONLINE SHOPPING EXPERIENCE AND INFLUENCER MARKETING IN SHAPING CONSUMER TRUST AND LOYALTY IN E-COMMERCE Purwati, Astri Ayu; Anisa, Nurul; Ugli, Tilovmurodov Dostonbek Furqat; Sarbaini, Sarbaini
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 1 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i1.2256

Abstract

The aim of this research is to analyze the influence of online shopping experiences and influencer marketing on consumer trust and loyalty when shopping via e-commerce platforms (study in the Pekanbaru community). The population in this study is unknown to the people of Pekanbaru. The sampling technique used was the Roscoe method. The sample size for this study was 170 respondents from the Pek-anbaru community. The sampling technique was carried out using non-probability sampling with Purposive Sampling Technique. The data analysis technique uses the Structural Equation Model (SEM) approach with Partial Least Squares (PLS). The results of this research show that online shopping experience and influencer marketing have a significant positive effect on consumer trust and loyalty in the Pekanbaru community, being the most dominant variables in influencing consumer loyalty.
Co-Authors Anisa, Nurul Arie Yusnelly Aryani, Ni Luh Putri Hamzah, Muhammad Luthfi Kusdiana, Yayu Ni Wayan Novi Budiasni . Purwati, Astri Ayu Sarbaini Sarbaini Suryadi, Nanda